Seminar on April 22 (Thu): Why Solving Labor Shortages Turns into 'Local Fans'
Future Link Network will host an online seminar on April 22 for local governments, featuring 'Otetsutabi'. The seminar will explore how resolving regional labor shortages can lead to the creation of 'local fans' and related populations.
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- 📰 Published: April 3, 2026 at 20:03
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Future Link Network Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture; Representative Director: Takeharu Ishii; hereinafter FLN), which promotes the creation of related populations, will hold an online seminar titled "[Related Population Strategy Seminar #5] Why Solving Labor Shortages Turns into 'Local Fans' ~The Potential of Local Government Collaboration Envisioned by 'Otetsutabi' with over 95,000 Registrants~" on Wednesday, April 22, 2026.
This time, we welcome Mr. Yuta Horiuchi, Local Government Collaboration Team Leader from "Otetsutabi," which is widely attracting attention as a service that simultaneously creates connections with local communities while addressing labor shortages, as our guest.
Nobuhiro Kurashige, Editor-in-Chief of nativ.media, will serve as the interviewer, delving deeply into practical perspectives for local governments to collaborate with private operators under the theme of creating related populations.
We will deliver the forefront of "mechanisms to nurture the relationship between regions and people," including its connection to the hometown resident registration system, which transitioned to the "implementation phase" following the publication of guidelines by the Ministry of Internal Affairs and Communications on Friday, March 27, 2026.
■ Seminar Overview
Title: [Related Population Strategy Seminar #5] Why Solving Labor Shortages Turns into "Local Fans" ~The Potential of Local Government Collaboration Envisioned by "Otetsutabi" with over 95,000 Registrants~
Date and Time: Wednesday, April 22, 2026, 15:30 - 17:00 (Doors open: 15:00)
Format: Online (Zoom Webinar) *Archive video streaming available only for registrants
Participation Fee: Free
Capacity: Limited to 100 people
Organizer: Future Link Network Co., Ltd., Related Population Creation Department, nativ.media Editorial Department
■ Background
Short-term and seasonal labor shortages, which concentrate during agricultural harvest seasons and tourism high seasons, have become an urgent issue in rural areas nationwide. However, this problem is not merely an economic or labor issue.
The continuous decline in the number of bearers is a social crisis concerning the very survival of local communities, and many local governments and regional businesses continue to seek fundamental solutions.
Under such circumstances, it was the existence of "Otetsutabi" that brought about a major paradigm shift.
What the service demonstrated is the existence of a cycle where "deep regional experiences and emotional connections are born precisely in the process of solving labor shortages, thereby nurturing local fans."
This unique value experience, which could be called the "middle ground between work and volunteering," does not end with the mere provision of labor but leads to the formation of deep attachment to the region.
"Otetsutabi," which has grown to over 95,000 registered users, is expanding its user base not only among the youth but also among middle and senior age groups, leading to an increasing number of inquiries for collaboration from local governments and regional businesses.
Many users gathering at "Otetsutabi"...
This time, we welcome Mr. Yuta Horiuchi, Local Government Collaboration Team Leader from "Otetsutabi," which is widely attracting attention as a service that simultaneously creates connections with local communities while addressing labor shortages, as our guest.
Nobuhiro Kurashige, Editor-in-Chief of nativ.media, will serve as the interviewer, delving deeply into practical perspectives for local governments to collaborate with private operators under the theme of creating related populations.
We will deliver the forefront of "mechanisms to nurture the relationship between regions and people," including its connection to the hometown resident registration system, which transitioned to the "implementation phase" following the publication of guidelines by the Ministry of Internal Affairs and Communications on Friday, March 27, 2026.
■ Seminar Overview
Title: [Related Population Strategy Seminar #5] Why Solving Labor Shortages Turns into "Local Fans" ~The Potential of Local Government Collaboration Envisioned by "Otetsutabi" with over 95,000 Registrants~
Date and Time: Wednesday, April 22, 2026, 15:30 - 17:00 (Doors open: 15:00)
Format: Online (Zoom Webinar) *Archive video streaming available only for registrants
Participation Fee: Free
Capacity: Limited to 100 people
Organizer: Future Link Network Co., Ltd., Related Population Creation Department, nativ.media Editorial Department
■ Background
Short-term and seasonal labor shortages, which concentrate during agricultural harvest seasons and tourism high seasons, have become an urgent issue in rural areas nationwide. However, this problem is not merely an economic or labor issue.
The continuous decline in the number of bearers is a social crisis concerning the very survival of local communities, and many local governments and regional businesses continue to seek fundamental solutions.
Under such circumstances, it was the existence of "Otetsutabi" that brought about a major paradigm shift.
What the service demonstrated is the existence of a cycle where "deep regional experiences and emotional connections are born precisely in the process of solving labor shortages, thereby nurturing local fans."
This unique value experience, which could be called the "middle ground between work and volunteering," does not end with the mere provision of labor but leads to the formation of deep attachment to the region.
"Otetsutabi," which has grown to over 95,000 registered users, is expanding its user base not only among the youth but also among middle and senior age groups, leading to an increasing number of inquiries for collaboration from local governments and regional businesses.
Many users gathering at "Otetsutabi"...