Towards a World Where Everyone Can Enjoy "One More Cup" of Coffee. HALF DECAF COFFEE Envisions a New Coffee Culture. Subtitle: Towards a Society Where Coffee Lovers Don't Have to Forgo "One More Cup." Half Decaf Coffee Proposes a New Coffee Habit.

futari style Co., Ltd. (Headquarters: Ota-ku, Tokyo), which operates "HALF DECAF COFFEE," a coffee roastery specializing in half-decaf coffee, aims to create a society where coffee lovers can enjoy coffee more freely without worrying about caffeine.
Coffee is a beloved beverage worldwide, but many people experience concerns such as "too much caffeine if I drink too much," "want to refrain in the afternoon," or "want another cup but hold back."
Half Decaf Coffee proposes a new option that expands "the freedom to enjoy coffee" as a coffee that allows you to enjoy authentic flavor while reducing caffeine content.
Our company endorses April Dream, which aims to make April 1st a day to announce dreams. This press release is a dream of "futari style Co., Ltd."
Towards a world where everyone can enjoy "one more cup" of coffee.

Background: The "Caffeine Problem" that Coffee Lovers Suffer From
Coffee is an indispensable beverage in daily life, whether during work breaks or relaxation time.
On the other hand, many people refrain from having "one more cup" due to concerns about caffeine intake.
・I like coffee, but I'm worried about drinking too much.
・I refrain from drinking coffee in the afternoon.
・I feel a little uneasy about drinking many cups a day.
Such voices are frequently heard.
To realize a society where coffee can be enjoyed more freely, a new option that balances caffeine content is necessary.

Purpose: A New Coffee Habit to Enjoy "One More Cup"
Half Decaf Coffee aims to spread a coffee culture where coffee lovers can casually enjoy "one more cup" without having to hold back due to caffeine concerns.
By spreading Half Decaf Coffee, we believe that a new coffee habit will emerge, where:
・Coffee lovers can safely enjoy many cups a day.
・One more cup of coffee can be enjoyed during work or private time.
・Society allows individuals to choose how they manage their caffeine intake.

New Option: Half-Decaf as a Coffee Culture
Previously, if one wanted to reduce caffeine intake, options like decaf or caffeine-free coffee were available.
However, almost eliminating caffeine can sometimes dilute the original flavor of coffee, which can be unsatisfying for coffee lovers who also want to enjoy the taste.
Half Decaf Coffee is a new coffee option that allows you to enjoy the rich, original flavor of coffee while keeping the caffeine content low.
Enjoying coffee according to your lifestyle, while considering the balance of caffeine content.
Half Decaf Coffee proposes such a new coffee culture.
Low caffeine, authentic rich flavor.
Comparison of Half Decaf, Regular Coffee, and Decaf.

Outlook: Towards a Society Where Coffee Can Be Enjoyed More Freely
Half Decaf Coffee is not just a coffee product; it aims to create a new coffee culture that expands "the freedom to enjoy coffee."
As future developments, we will promote proposals for a lifestyle where coffee can be enjoyed more freely, including:
・Popularization of the new coffee habit of half-decaf.
・Proposal of a coffee culture that considers the balance with caffeine.
・Realization of a society where coffee lovers can casually enjoy "one more cup."
Towards a world where everyone can casually enjoy "one more cup" of coffee.
Half Decaf Coffee aims to realize this new coffee culture.

Half Decaf Coffee
Official Online Shop: https://www.halfdecafcoffee.com
Instagram: https://www.instagram.com/halfdecafcoffee
Facebook: https://www.facebook.com/HalfDecafCoffee
Twitter: https://twitter.com/HalfDecafCoffee
HALF DECAF COFFEE

[Operating Company]
Company Name: futari style Co., Ltd.
Location: SANNOBRIDGE, 2-5-6 Sanno, Ota-ku, Tokyo
Representative: Kazuto Takeuchi