Solving the 'Hassle of Folding' a Folding Parasol. A New Model with Easy-to-Fold Creases from the 'Horeshizuku' Series, the 'Amazing Parasol' that Sold 28,000 Units.
Fun Standard Co., Ltd. has launched a new model from its popular 'Horeshizuku' parasol series. It improves the ease of folding with special processing, solving the user's problem of it being 'a hassle to fold.' To commemorate the launch, a limited-time sale will be held on e-commerce sites.
📋 Article Processing Timeline
- 📰 Published: May 16, 2026 at 18:00
- 🔍 Collected: May 16, 2026 at 09:31
- 🤖 AI Analyzed: May 16, 2026 at 10:09 (37 min after Collected)
Fun Standard Co., Ltd. (a member of the RKB Mainichi Holdings Corporation group, headquarters: Onojo City, Fukuoka Prefecture, Representative Directors: Ryosuke Oya, Hiroki Sasamori) has launched a new model, the 'Shape-Keep' manual-opening type, from its 'Horeshizuku' folding parasol series under the 'BELLEMOND' brand.
The 'Horeshizuku' is a dual-use folding parasol for sun and rain that sold 28,000 units in one season, supported by the concept of 'completing with one' without switching between a parasol and a rain umbrella. In addition to its high parasol performance of 100% light-blocking, 100% UV cut, and UPF50+, it has a water pressure resistance of 10,000mm or more for use on rainy days.
The newly released 'Shape-Keep' manual-opening type is a new model that maintains the performance of the conventional Horeshizuku while improving ease of use during storage. With special fabric and processing, it's designed to easily maintain its folds, allowing for quick and easy folding by simply tidying it up lightly after closing the umbrella. It's a single umbrella that can be used more comfortably on the go, whether on a sunny day or a sudden rainy day.
Limited sale on Rakuten and Amazon on May 16th and 17th
On Rakuten, a limited-time app-only sale will be held from 10:00 on Saturday, May 16, 2026, to 9:59 on Sunday, May 17. The target manual type is scheduled to be sold for 1,980 yen, 61% off the manufacturer's suggested retail price.
Also, during the same period, discount coupons will be distributed, allowing you to purchase the automatic type for 2,080 yen, the shape-keeping manual type for 2,080 yen, and the automatic + Suzumi set for 3,080 yen. You can purchase each target product at a great price by purchasing from the Rakuten app.
Rakuten Official Shop
On Amazon, a time sale for the Horeshizuku series is being held until 23:59 on Sunday, May 17.
Furthermore, from 10:00 on Saturday, May 16, to 10:00 on Sunday, May 17, you can get an additional 15% off the time sale price by using a promotion code.
Code: HARE2605
*Please enter the above code during the purchase procedure.
Amazon Official Shop
*Prices, sale details, and duration are subject to sudden changes. Please check the respective official shops on Rakuten and Amazon for the latest information.
A new model appears in the 'Horeshizuku' series, the 'amazing parasol' that sold 28,000 units
The 'Horeshizuku', released in March 2025, has sold a cumulative total of over 28,000 units as of October 31, 2025, including pre-orders and mall sales.
The 'Horeshizuku' is a dual-use folding parasol with 100% light-blocking, 100% UV cut, UPF50+, and all-weather specifications. Its performance as a parasol, as well as its practicality for use on rainy days, was supported, selling 28,000 units in one season.
This time, the 'Shape-Keep' manual-opening type has appeared as a new model in the series. While maintaining the popular parasol performance of the conventional model, we focused on the 'difficulty of folding' that tends to be a concern when using a folding umbrella.
'Shape-Keep' specification for easy-to-fold creases
The 'Shape-Keep' specification reduces stress during storage by making it easy to arrange the folds.
The 'Shape-Keep' manual-opening type is finished with a specification that makes it easy to maintain the folds due to a special fabric and processing. After closing the umbrella, it can be folded quickly and easily by just lightly arranging it, reducing stress during storage.
While folding umbrellas are convenient, it can sometimes feel troublesome to fold them neatly after use. With the new model, we paid attention not only to the comfort after opening but also to the ease of use after closing, precisely because it is something used every day.
High parasol performance of 100% light-blocking, 100% UV cut, UPF50+
Performance such as 100% light-blocking, 100% UV cut, and UPF50+ has been tested by a third-party organization.
The performance as a parasol also meets the high standards unique to the Horeshizuku series. It uses a fabric with 100% light-blocking, 100% UV cut, and UPF50+, supporting outings on days with strong sunlight.
As a measure against the strengthening sunlight from May to summer, it is active in a wide range of scenes such as commuting, school, shopping, travel, and leisure.
All-weather specification for use on rainy days
We have reviewed details such as fabric, size, and storage to be reliable on windy and rainy days.
Horeshizuku is an all-weather specification that can be used not only as a parasol but also as a rain umbrella. It uses a fabric with a water pressure resistance of 10,000 mm or more and can handle sudden rain.
The 'one-and-done' design, which can be used on both sunny and rainy days without switching between a parasol and a rain umbrella, makes daily outings comfortable.
Four color variations to choose from
Available in four colors: beige, off-white, purple x off-white, and gray x off-white.
The 'Shape-Keep' manual-opening type is available in beige, off-white, purple x off-white,
The 'Horeshizuku' is a dual-use folding parasol for sun and rain that sold 28,000 units in one season, supported by the concept of 'completing with one' without switching between a parasol and a rain umbrella. In addition to its high parasol performance of 100% light-blocking, 100% UV cut, and UPF50+, it has a water pressure resistance of 10,000mm or more for use on rainy days.
The newly released 'Shape-Keep' manual-opening type is a new model that maintains the performance of the conventional Horeshizuku while improving ease of use during storage. With special fabric and processing, it's designed to easily maintain its folds, allowing for quick and easy folding by simply tidying it up lightly after closing the umbrella. It's a single umbrella that can be used more comfortably on the go, whether on a sunny day or a sudden rainy day.
Limited sale on Rakuten and Amazon on May 16th and 17th
On Rakuten, a limited-time app-only sale will be held from 10:00 on Saturday, May 16, 2026, to 9:59 on Sunday, May 17. The target manual type is scheduled to be sold for 1,980 yen, 61% off the manufacturer's suggested retail price.
Also, during the same period, discount coupons will be distributed, allowing you to purchase the automatic type for 2,080 yen, the shape-keeping manual type for 2,080 yen, and the automatic + Suzumi set for 3,080 yen. You can purchase each target product at a great price by purchasing from the Rakuten app.
Rakuten Official Shop
On Amazon, a time sale for the Horeshizuku series is being held until 23:59 on Sunday, May 17.
Furthermore, from 10:00 on Saturday, May 16, to 10:00 on Sunday, May 17, you can get an additional 15% off the time sale price by using a promotion code.
Code: HARE2605
*Please enter the above code during the purchase procedure.
Amazon Official Shop
*Prices, sale details, and duration are subject to sudden changes. Please check the respective official shops on Rakuten and Amazon for the latest information.
A new model appears in the 'Horeshizuku' series, the 'amazing parasol' that sold 28,000 units
The 'Horeshizuku', released in March 2025, has sold a cumulative total of over 28,000 units as of October 31, 2025, including pre-orders and mall sales.
The 'Horeshizuku' is a dual-use folding parasol with 100% light-blocking, 100% UV cut, UPF50+, and all-weather specifications. Its performance as a parasol, as well as its practicality for use on rainy days, was supported, selling 28,000 units in one season.
This time, the 'Shape-Keep' manual-opening type has appeared as a new model in the series. While maintaining the popular parasol performance of the conventional model, we focused on the 'difficulty of folding' that tends to be a concern when using a folding umbrella.
'Shape-Keep' specification for easy-to-fold creases
The 'Shape-Keep' specification reduces stress during storage by making it easy to arrange the folds.
The 'Shape-Keep' manual-opening type is finished with a specification that makes it easy to maintain the folds due to a special fabric and processing. After closing the umbrella, it can be folded quickly and easily by just lightly arranging it, reducing stress during storage.
While folding umbrellas are convenient, it can sometimes feel troublesome to fold them neatly after use. With the new model, we paid attention not only to the comfort after opening but also to the ease of use after closing, precisely because it is something used every day.
High parasol performance of 100% light-blocking, 100% UV cut, UPF50+
Performance such as 100% light-blocking, 100% UV cut, and UPF50+ has been tested by a third-party organization.
The performance as a parasol also meets the high standards unique to the Horeshizuku series. It uses a fabric with 100% light-blocking, 100% UV cut, and UPF50+, supporting outings on days with strong sunlight.
As a measure against the strengthening sunlight from May to summer, it is active in a wide range of scenes such as commuting, school, shopping, travel, and leisure.
All-weather specification for use on rainy days
We have reviewed details such as fabric, size, and storage to be reliable on windy and rainy days.
Horeshizuku is an all-weather specification that can be used not only as a parasol but also as a rain umbrella. It uses a fabric with a water pressure resistance of 10,000 mm or more and can handle sudden rain.
The 'one-and-done' design, which can be used on both sunny and rainy days without switching between a parasol and a rain umbrella, makes daily outings comfortable.
Four color variations to choose from
Available in four colors: beige, off-white, purple x off-white, and gray x off-white.
The 'Shape-Keep' manual-opening type is available in beige, off-white, purple x off-white,