The folding sunshade "Hareshizuku" from the brand "BELLEMOND", developed by Fun Standard Co., Ltd. (RKB Mainichi Holdings Group, Headquarters: Onojo City, Fukuoka Prefecture; Representative Directors: Ryosuke Oya, Hiroki Sasamori), has garnered attention for a new user experience of being "comfortable on the train and at home despite being a sunshade", achieving 1st place in Rakuten Ichiba's umbrella ranking (as of March 22, 2026). Furthermore, despite being pre-season, it sold 300 units in a single day across Amazon and Rakuten on March 20.
The reason lies in its design that remains "comfortable even after use."
Based on the "complete in one" concept of not having to switch between a sunshade and a rain umbrella, it features complete light shielding, 100% UV cut, an ultra-lightweight design from 126g, and adopts a water-absorbent cover that allows storing the wet umbrella as is. During commutes, it prevents your bag from getting wet, and upon returning home, the cover can be used like a towel to wipe off water droplets and then left to dry.
The design that eliminates stress not only "when in use" but also "after use" has garnered support from many users.
"Hareshizuku" is on sale at Amazon and Rakuten
On Amazon, it is available at a 25% discount during the "New Life Sale Final" running until 23:59 on April 6, 2026.
On Rakuten Ichiba, it is available with a 500 yen discount until 13:59 on April 17, 2026.
Why is it "comfortable on the train and at home"?
An umbrella wet from a sudden rain. On trains and in crowds, one has to be careful about how to hold it.
It is not uncommon to keep holding it to avoid getting your bag wet, or to unconsciously worry about not letting water droplets touch others.
Hareshizuku is an umbrella designed with an eye on such small daily stresses.
### The reason it can be put in a bag even when wet
General folding umbrellas are difficult to carry around when wet. Worried about the bag getting wet, people often end up holding it in their hands.
Hareshizuku uses a dedicated cover made of super-absorbent material. Because it securely absorbs water droplets, the design makes it hard to wet the surroundings even if stored directly.
It reduces stresses like "worrying on the train" or "not wanting to wet the floor," making daily actions smoother.
### A design that leaves no stress after returning home
Ease of handling after use is also a point that determines comfort.
The absorbent cover adopts a fully open design. You can perform the series of actions from wiping off the moisture with the umbrella open to letting it dry without any stress.
Leaving no stress not only when using it, but also afterwards. Because it is an item used every day, the design pays attention to every detail.
Lightness, Light-shielding, Functionality | Covering all basic performance solidly
To reduce the stress of daily use, there are no compromises on basic performance. By balancing lightness, light-shielding properties, and usability, it is finished as a reliable piece for any scene.
### Easy to carry with a 126g lightweight design A lightness that doesn't become a burden even if put in a bag every day. It eliminates the "should I carry it?" hesitation when going out.
### UV protection with complete light shielding and 100% UV cut Firmly guards even under strong sunlight. It can be used with peace of mind as a daily measure against UV rays.
### Can be used year-round for both shine and rain Active as both a sunshade and a rain umbrella. Its high practicality of being usable regardless of the season is appealing.
The reasons why it is actually chosen | Sales and Evaluation
Its value is reflected not only in its functionality but also in its actual sales and evaluations. The fact that it is chosen by many users is one of the reasons it can be selected with peace of mind.
### Achieved #1 in Rakuten Rankings Chosen by many users and recording high rankings, it is expanding its sales track record.
### Background of selling 300 units a day even before the season Despite being before the full-scale demand period, it records stable sales, suggesting that the balance of functionality and ease of use is supported.
### Points supported by users Designs that align with daily life, such as ease of use and portability, are highly evaluated.
FACT BOX
- Source: PR TIMES
- Category: News