Waikiki Coffee's Big Future: Creating Hawaii's Best Cup, Refusing to Give Up on Dreams

Four main flavors of Waikiki Coffee (Original, Vanilla Macadamia, Double Vanilla, Hawaii Kona)

Our company endorses April Dream, which aims to make April 1st a day to announce dreams.

This press release is the dream of Funsense Co., Ltd.'s Waikiki Coffee operation.

Project Launched in November 2025

We have been selling many coffee brands in Hawaii for over 10 years.

Then, after approximately three more years, we developed our own brand, "Waikiki Coffee," and began selling it in Japan in November 2025.

This was a completely different genre from our previous business, and a challenge full of firsts for our company.

Thanks to the support of many people, the project got off to a smooth start from its inception, but there were many things that turned out differently than imagined, such as manufacturing delays of nearly two months, deterioration of freshness and quality due to large-lot production, and different legal restrictions and rules depending on the country of sale.

Each of these might be a small problem, but we believed that **paying attention to these details is most important**, and since the project's launch, we have been diligently making improvements without compromise on anything that caught our attention.

Decision to Own Our Manufacturing Plant

The answer we arrived at after repeated trials and errors was the "decision to complete everything in our own manufacturing plant."

The reasons were that we felt challenges in terms of price and quality with outsourced manufacturing, and we strongly desired to "make coffee imbued with our own soul, not something made by someone else."

To complete everything in-house, we needed to prepare not only a factory but also various machines such as large and small roasters, grinders, packaging machines, and nitrogen filling machines.

This was a **major decision for the company to pursue a dream, not based on business profit and loss calculations.**

As a result, whether it's a small order from an individual or a large order from a corporation, we can now deliver freshly roasted, fresh coffee within one week.

In Coffee, Small Details Make a Big Difference

By aiming for a simple and efficient system, many other things changed.

Coffee beans that used to be sourced in bulk from major coffee manufacturers are now directly contracted from farms that meet our desired quality standards.

For example, it is said that there are about 700 Kona coffee farms on the island of Hawaii, and among them, **the farm we contract with is a superior farm boasting four victories in the "most prestigious Kona Coffee Competition."**

By unifying what were previously separate factories for coffee roasting, flavor development by fragrance manufacturers, and processing plants for flavoring and sealing, we have achieved more efficient production.

The origin and grade of coffee beans, pre-treatment, processing methods, roasting techniques, flavor processing, and quality control are all small differences, but it was a great learning experience for us that **our commitment to all of these made a big difference.**

Waikiki Coffee's Full-Scale Launch in April 2026

After many such failures and experiences, the system is finally complete.

Aeon Cafelante and Jupiter Coffee, who had been handling our coffee since November 2025, have decided to make our products permanent from April 2026.

Online sales, including Amazon, have expanded, and new business partners have increased. Waikiki Coffee's cafes, entertainment bars, and Hawaiian BBQ (1-10-1 Minamirinkan, Yamato City, Kanagawa Prefecture, 2nd, 3rd, and 4th floors) will also be sequentially reopening with renovations from April.

To make the best coffee in Hawaii and deliver it to the world.

Towards that realization, **Waikiki Coffee's challenge truly begins here.**

New Product Lineup Continuously Appearing

Newly released Premium & Premium Vanilla, and 4 types of drip coffee

The Japan-exclusive flavor "Premium" has already been on sale since March 2026.

This is a **patented technology that scientifically replicates the same principle as Kopi Luwak (coffee fermented using civet intestinal activity)**, reducing bitterness and acidity, and increasing aroma, umami, sweetness, and richness, making it a coffee that only we can produce.

And from mid-to-late April 2026, we will begin selling four types of drip coffee (Original, Vanilla Macadamia, Double Vanilla, Premium).

In late May, the ultimate souvenir, "Premium Vanilla," is scheduled to appear in Hawaiian retail stores and farmers' markets.

Each flavor is carefully crafted, and we hope you can fully experience Hawaii with them.

Contact Information for this Release

【About Operation】

Funsense Co., Ltd. is a company that connects Japan and Hawaii through tourism-related service businesses.

We primarily operate the following three businesses:

Hawaii local optional tours "Aloalo Travel"

Hawaii trade agency service "Hi-Japan"

Hawaiian gift coffee & cafe "Waikiki Coffee"

【Inquiries Regarding Coverage】

Funsense Co., Ltd. (Contact: Sugimoto)

Sugimoto Bldg. 3F, 1-10-1 Minamirinkan, Yamato City, Kanagawa 242-0006, Japan

Official Website: https://funsense.co.jp/ Inquiry Form for Corporations/Media: https://funsense.co.jp/business-inquiry/

Instagram: https://www.instagram.com/alohacast/

【Inquiries Regarding Product Handling】

Japan Marketing Office (Contact: Sasaki)

3-1-15-16 Kurihara, Niiza City, Saitama 352-0035, Japan

Email: dr.sasaki0830@gmail.com (Please change ◎ to @)

Instagram: https://www.instagram.com/fc_official_tokyo/