From 'Drinking Tea' to 'A Means of Wellness' — Shizuoka Matcha Therapy Envisions a Future of 'Drinkable Wellness' Spreading Globally
Funpicking Co., Ltd. announces its dream to expand "drinkable wellness" globally, transforming tea into a means of physical and mental well-being through AI and Japanese tea.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:30
Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release represents the dream of Funpicking Co., Ltd.
Funpicking Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative: Tamaki Natsume) aims to realize a world where "tea evolves from 'something to drink' to 'a means of regulating mind and body'."
In our busy and stressful daily lives, "regulating" ourselves has become very difficult.
Sleep, diet, exercise, mental care—among various methods, many people may find it hard to stick to any, or don't know what to choose.
I myself experienced a period where I struggled with physical heaviness, sleepless nights, and stress from human relationships, not knowing "how to regulate myself."
What I rediscovered in that situation was the existence of "tea," which has been in Japan since ancient times.
Tea is not just a beverage; it was originally a culture that supported the mind and body.
Meanwhile, overseas, particularly in the United States, matcha has gained popularity in the context of "health" and "mindfulness," attracting attention as a new wellness option.
However, at the same time, the world is becoming "matcha-centric," and the diverse charms inherent in Japanese tea are not yet fully conveyed.
Sencha, Hojicha, Genmaicha, Wakocha...
Japan has a diverse tea culture where you can choose tea according to your mood and physical condition of the day.
Through "Shizuoka Matcha Therapy," which combines Japanese tea, especially Shizuoka tea, with AI, our company offers a new experience of proposing tea tailored to each individual's mental and physical state.
Choosing tea according to your mood and physical condition of the day.
By knowing the cup that suits you, you can naturally regulate yourself with that one cup.
We want to spread this form of "drinkable wellness" not only in Japan but also throughout the world.
Currently, the focus is on the US and Europe, but in the future, we want to create a culture globally where not only matcha but Japanese tea as a whole is cherished as "an option for self-regulation," where people naturally choose the optimal Japanese tea from various diverse teas from different regions, asking, "Which tea should I have today?" or "This region's tea is my favorite!"
It is a cup for someone you care about, and also a cup for cherishing yourself.
By combining the value of regions like Shizuoka, the inherent power of Japanese tea, and technology,
we will realize "a gentle world of wellness that begins with a single cup of tea."
## Seminar Event Announcement
### J-StarX Activity Report Session
Matcha Market and Potential of Japanese Tea Seen in Silicon Valley ~US West Coast Market Research and Overseas PR Strategy~
Those interested in overseas expansion are encouraged to participate.
- Date: Monday, April 13, 2026, 14:00-15:15 (Reception starts at 13:45)
- Venue: KADODE OOIGAWA Multipurpose Room
- Access: 62 Takeshita, Shimada City, Shizuoka Prefecture 428-0008
## Company Profile
Company Name: Funpicking Co., Ltd.
Address: Zaza City Hamamatsu Chuo-kan B1F, 100-1 Kaji-machi, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
HP: https://funpicking.com/
Business Activities: Well-being business through Japanese tea, development and provision of AI Tea Counseling
Brand: Shizuoka Matcha Therapy
Latest information and event announcements are posted on Instagram. Please follow us.
Shizuoka Matcha Therapy Official Instagram
(@shizuoka_matcha_therapy)
https://www.instagram.com/shizuoka_matcha_therapy/
Funpicking Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative: Tamaki Natsume) aims to realize a world where "tea evolves from 'something to drink' to 'a means of regulating mind and body'."
In our busy and stressful daily lives, "regulating" ourselves has become very difficult.
Sleep, diet, exercise, mental care—among various methods, many people may find it hard to stick to any, or don't know what to choose.
I myself experienced a period where I struggled with physical heaviness, sleepless nights, and stress from human relationships, not knowing "how to regulate myself."
What I rediscovered in that situation was the existence of "tea," which has been in Japan since ancient times.
Tea is not just a beverage; it was originally a culture that supported the mind and body.
Meanwhile, overseas, particularly in the United States, matcha has gained popularity in the context of "health" and "mindfulness," attracting attention as a new wellness option.
However, at the same time, the world is becoming "matcha-centric," and the diverse charms inherent in Japanese tea are not yet fully conveyed.
Sencha, Hojicha, Genmaicha, Wakocha...
Japan has a diverse tea culture where you can choose tea according to your mood and physical condition of the day.
Through "Shizuoka Matcha Therapy," which combines Japanese tea, especially Shizuoka tea, with AI, our company offers a new experience of proposing tea tailored to each individual's mental and physical state.
Choosing tea according to your mood and physical condition of the day.
By knowing the cup that suits you, you can naturally regulate yourself with that one cup.
We want to spread this form of "drinkable wellness" not only in Japan but also throughout the world.
Currently, the focus is on the US and Europe, but in the future, we want to create a culture globally where not only matcha but Japanese tea as a whole is cherished as "an option for self-regulation," where people naturally choose the optimal Japanese tea from various diverse teas from different regions, asking, "Which tea should I have today?" or "This region's tea is my favorite!"
It is a cup for someone you care about, and also a cup for cherishing yourself.
By combining the value of regions like Shizuoka, the inherent power of Japanese tea, and technology,
we will realize "a gentle world of wellness that begins with a single cup of tea."
## Seminar Event Announcement
### J-StarX Activity Report Session
Matcha Market and Potential of Japanese Tea Seen in Silicon Valley ~US West Coast Market Research and Overseas PR Strategy~
Those interested in overseas expansion are encouraged to participate.
- Date: Monday, April 13, 2026, 14:00-15:15 (Reception starts at 13:45)
- Venue: KADODE OOIGAWA Multipurpose Room
- Access: 62 Takeshita, Shimada City, Shizuoka Prefecture 428-0008
## Company Profile
Company Name: Funpicking Co., Ltd.
Address: Zaza City Hamamatsu Chuo-kan B1F, 100-1 Kaji-machi, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
HP: https://funpicking.com/
Business Activities: Well-being business through Japanese tea, development and provision of AI Tea Counseling
Brand: Shizuoka Matcha Therapy
Latest information and event announcements are posted on Instagram. Please follow us.
Shizuoka Matcha Therapy Official Instagram
(@shizuoka_matcha_therapy)
https://www.instagram.com/shizuoka_matcha_therapy/
FAQ
What is Shizuoka Matcha Therapy?
It's a service combining Japanese tea, especially Shizuoka tea, with AI to propose tea tailored to each individual's mental and physical state.
Why is Japanese tea good for wellness?
Tea has historically been a culture that supports mind and body, and its diverse types are expected to regulate well-being according to mood and physical condition.
What is the goal of overseas expansion?
To spread not only matcha but also diverse Japanese teas like sencha and hojicha as "options for self-regulation" globally, creating a new culture.