New Lifestyle for Seniors: "HALE" Business Launch by Fun up Inc. — Realizing "What You Couldn't Do Yesterday, You Can Do Today."

Fun up Co., Ltd. (CEO: Yuki Muramatsu) is proud to announce the launch of "HALE," a new comprehensive lifestyle production business for the senior generation and all adults. This business leverages the "know-how to expand human potential" cultivated through fitness and child welfare operations.

[Active Senior Produce "HALE" Logo]

【Our Mission Behind the Name】~Making Everyone "Fun up"~
Our company name "Fun up" embodies the wish for every person in the world to lead a fun (Fun) and happy (up) life. Having supported the growth of children, we are now turning our focus to the "future" of the adults who built today's society.

【Background of Launch】~Turning "Small Resignations" into "Great Excitement"~
In a rapidly changing world, many people give up on social connections or enjoyment simply because they "don't know how to use" modern technology. However, those barriers are not high at all. Local housewives (known as "Hare-P") support users with the warmth of a neighborhood daughter or granddaughter, providing just a little push. With that alone, daily life changes dramatically.

[Scenes of seniors mastering smartphones and practicing kickboxing]

【"Life Production" Beyond Exercise】
What HALE provides is not just fitness for health maintenance. From smartphone utilization to daily troubles and resolving loneliness through home visits, we "produce" the lifestyle of our users itself, providing the security of staying connected and the stimulation of trying new things.

【Purpose of Existence】~Towards an Infrastructure that Makes the Whole World Smile~
Our existence is not merely about providing a service. By combining exercise, IT, and human bonds, we aim to build a social infrastructure where people around the world can lead "Fun up" (fun and happy) lives. "What you couldn't do yesterday, you can do today." With these words in our hearts, we will give our all to produce a new daily life for each and every individual.

[Fun up Trainers]