FullSpeed Partners with Z Creative Partners to Launch "Z-GEO" Service in Japan, Supporting Brand Visualization and Optimization in the Generative AI Era

FullSpeed Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Takeharu Yoshizawa; hereinafter "the Company") is pleased to announce its full-scale entry into the GEO (Generative Engine Optimization) business, anticipating the generative AI era, and has begun offering services in the Japanese market.

In conjunction with this, we have concluded a business alliance agreement with Z Creative Partners Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Honami Murayama; hereinafter "ZCP"), a global specialist company in the GEO domain, to establish a GEO support system for the Japanese market.

By having the Company handle the deployment and implementation for Japanese companies, and ZCP handle the GEO methodology, products, and quality design, both companies will provide practical GEO support in the Japanese market. We will begin offering our independently developed GEO solution service "Z-GEO" from May 2026.

1. Background — Information Touchpoints Changing with Generative AI

In recent years, with the widespread adoption of generative AI such as ChatGPT, Gemini, and Perplexity, consumer information-gathering behavior is undergoing significant changes. In addition to traditional search engine-based information exploration, consumer behavior is expanding to directly ask generative AI for summaries, comparisons, and recommendations. Amidst this, a new important challenge for companies is how to respond to "how generative AI recognizes, mentions, and recommends their company." The initiative to address these changes is GEO.

While there are various approaches to GEO, our goal is not to rely on specific keywords or fixed sets of questions, but to analyze the mechanism of AI's contextual understanding and consistently support the visualization and improvement of brands in the answers generated by AI (AI answers). Starting with visualization by "Z-GEO AI Monitor™," we provide end-to-end support from analysis, insight generation, identification of improvement plans, to implementation.

2. Reasons Why Our Company is Engaging in GEO

Since starting to provide SEO services in 2002, our company has solved the challenges of "being found" and "being chosen" for many customers through consulting services in the ever-changing digital marketing domain.

With the spread of generative AI, the touchpoints through which consumers obtain information are expanding from search engines to generative AI engines. For our company, engaging in GEO is not so much a new business as it is a natural evolution of our core competence of "optimizing visibility in search," cultivated through SEO, and the realization of our vision as a "Technology & Marketing Company."

In particular, our company's execution capabilities in content creation and technical implementation, cultivated through many years of digital marketing support, will be a significant strength in GEO. GEO is not complete with just analysis and strategy; content optimization and technical implementation are indispensable. A series of outputs from our company, evolved from traditional SEO to GEO, will provide essential value to our customers.

3. Value Provided by FullSpeed × ZCP

The background of this alliance includes the following three complementary relationships:

(1) ZCP's GEO Methodology and Products

ZCP has established GEO methodology through knowledge cultivated at major technology companies in the US and China and continuous analysis of global AI engines. It has productized the "Z-GEO" solution based on its unique VSCA™ framework (Visibility, Sentiment, Competitiveness, Authority). It supports both global AI engines and Chinese AI engines, enabling comprehensive GEO support.

(2) Our Company's Sales and Implementation Base in the Japanese Market

Our company possesses a domestic sales base and execution capabilities in content creation and technical implementation cultivated through SEO support. We can consistently handle everything from proposals to customers to introduction promotion and implementation of improvement measures.

(3) End-to-End Marketing Support through the Combination of Both Companies

By combining ZCP's GEO methodology and products with our company's domestic sales base and implementation capabilities, we can provide consistent service from visualization to strategy formulation and implementation. Furthermore, ZCP's worldview of "redefining the touchpoints between companies and consumers with technology" aligns with our company's corporate philosophy of "being a hub that connects people to people, people to services, and services to services," and the sharing of business visions forms the foundation of this alliance.

4. About the Z-GEO Solution

"Z-GEO" is a GEO solution that visualizes and analyzes how a company's brand is recognized, mentioned, and compared on generative AI, including comparison with competitors, and leads to improvement. Its characteristic is marketing within generative AI.