App Usage Trends in Southern Kanto | Monthly App Usage per User Exceeds National Average in All Four Prefectures
A report on app usage in Southern Kanto prefectures (Saitama, Chiba, Tokyo, Kanagawa) reveals that monthly app usage per user exceeds the national average, with a strong preference for practical apps related to lifestyle, shopping, and productivity. Regionally focused apps for essential services like banking, transportation, and local retail also show high usage, underscoring the region's reliance on utility-driven applications for daily convenience.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 00:30
- 🔍 Collected: April 2, 2026 at 19:36
- 🤖 AI Analyzed: April 17, 2026 at 07:55 (348h 19m after Collected)
Fuller Inc. (Headquarters: Niigata City, Niigata Prefecture, President: Masashi Yamazaki, hereinafter "Fuller") has released the "Prefectural App Usage Trends Report 2026: Southern Kanto Edition," which summarizes the actual state of smartphone and app usage in the four Southern Kanto prefectures (Saitama, Chiba, Tokyo, Kanagawa) based on data accumulated by its app market analysis service, "App Ape."
This report analyzes smartphone penetration rates, monthly app usage per user, category-specific usage trends in the Southern Kanto area, and the characteristics of apps with high usage rates in each prefecture. Through comparisons with the national average and differences between prefectures, it multidimensionally visualizes the actual state of app usage unique to Southern Kanto.
Download the "Prefectural App Usage Trends Report 2026: Southern Kanto Edition" here: https://ja.appa.pe/reports/minamikanto-prefectural-appusagereport-2026
**Survey Overview**
* **Survey Method:** Analysis using the app market analysis service "App Ape" provided by Fuller. Conducted based on data collected from approximately 400,000 Android devices in Japan.
* **Survey Area:** Saitama Prefecture, Chiba Prefecture, Tokyo Metropolis, Kanagawa Prefecture
* **Survey Period:** January 2026
**Introduction to a Portion of the "Prefectural App Usage Trends Report 2026: Southern Kanto Edition"**
**① Monthly App Usage per User Exceeds National Average in All Four Southern Kanto Prefectures, with a Usage Trend Centered on Practical Apps**
The number of monthly app usages per user exceeded the national average (53.1 apps) in all four Southern Kanto prefectures. Tokyo, in particular, had the highest usage at 56.2 apps, while other prefectures also showed high levels, ranging from 53 to 54 apps.
By category, usage surpassed the national average in fields closely related to daily life, such as "Lifestyle," "Shopping," "Productivity," and "Food & Drink." On the other hand, "Games" usage was slightly below the national average (2.8 apps) in all prefectures, with approximately 2.7 apps.
These results suggest that in Southern Kanto, the use of practical apps for daily convenience and efficiency is relatively more active than for entertainment purposes.
**② Regionally Focused Apps Rank High in Each Prefecture**
In each of the four Southern Kanto prefectures, a trend of high usage rates was confirmed for service apps rooted in the region, such as those for banks, transportation, retail, and government.
In Saitama Prefecture, apps related to banks, supermarkets, and railways ranked high; in Chiba Prefecture, finance, retail, and delivery apps; in Tokyo Metropolis, government and transportation apps; and in Kanagawa Prefecture, banks, retail, and transportation apps. These apps showed a higher ratio of users from the respective regions compared to national users, indicating their continuous use as essential components supporting the daily lives of local residents.
Download the report here: https://ja.appa.pe/reports/minamikanto-prefectural-appusagereport-2026
This report analyzes smartphone penetration rates, monthly app usage per user, category-specific usage trends in the Southern Kanto area, and the characteristics of apps with high usage rates in each prefecture. Through comparisons with the national average and differences between prefectures, it multidimensionally visualizes the actual state of app usage unique to Southern Kanto.
Download the "Prefectural App Usage Trends Report 2026: Southern Kanto Edition" here: https://ja.appa.pe/reports/minamikanto-prefectural-appusagereport-2026
**Survey Overview**
* **Survey Method:** Analysis using the app market analysis service "App Ape" provided by Fuller. Conducted based on data collected from approximately 400,000 Android devices in Japan.
* **Survey Area:** Saitama Prefecture, Chiba Prefecture, Tokyo Metropolis, Kanagawa Prefecture
* **Survey Period:** January 2026
**Introduction to a Portion of the "Prefectural App Usage Trends Report 2026: Southern Kanto Edition"**
**① Monthly App Usage per User Exceeds National Average in All Four Southern Kanto Prefectures, with a Usage Trend Centered on Practical Apps**
The number of monthly app usages per user exceeded the national average (53.1 apps) in all four Southern Kanto prefectures. Tokyo, in particular, had the highest usage at 56.2 apps, while other prefectures also showed high levels, ranging from 53 to 54 apps.
By category, usage surpassed the national average in fields closely related to daily life, such as "Lifestyle," "Shopping," "Productivity," and "Food & Drink." On the other hand, "Games" usage was slightly below the national average (2.8 apps) in all prefectures, with approximately 2.7 apps.
These results suggest that in Southern Kanto, the use of practical apps for daily convenience and efficiency is relatively more active than for entertainment purposes.
**② Regionally Focused Apps Rank High in Each Prefecture**
In each of the four Southern Kanto prefectures, a trend of high usage rates was confirmed for service apps rooted in the region, such as those for banks, transportation, retail, and government.
In Saitama Prefecture, apps related to banks, supermarkets, and railways ranked high; in Chiba Prefecture, finance, retail, and delivery apps; in Tokyo Metropolis, government and transportation apps; and in Kanagawa Prefecture, banks, retail, and transportation apps. These apps showed a higher ratio of users from the respective regions compared to national users, indicating their continuous use as essential components supporting the daily lives of local residents.
Download the report here: https://ja.appa.pe/reports/minamikanto-prefectural-appusagereport-2026