Fujiya Pastry Shop x Pompompurin Collaboration: Celebrating Sanrio's Popular Character's 30th Anniversary with Peko-chan!
Fujiya Co., Ltd. will launch a nationwide collaboration campaign featuring Peko-chan and Sanrio's Pompompurin starting June 1, 2026, to celebrate Pompompurin's 30th anniversary. The campaign includes limited-edition macarons, cakes, pouches, and tins. Customers who purchase three or more eligible items will receive an original designer shopper. Retail locations will also feature special decorations and in-store announcements to celebrate the milestone.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 23:00
- 🔍 Collected: May 18, 2026 at 14:31
- 🤖 AI Analyzed: May 18, 2026 at 14:37 (5 min after Collected)
■ Peko-chan Celebrates Pompompurin's 30th Anniversary Debut!
Fujiya, which operates pastry shops nationwide, is collaborating with Sanrio's popular character "Pompompurin," who celebrates his 30th anniversary in 2026. In addition to selling collaborative products, Fujiya will offer a special one-month experience featuring shopper giveaways, in-store announcements, store movies, and Peko-chan dolls wearing Pompompurin-style headbands to welcome customers.
The theme of the collaboration is "A Refreshing Pause with Fujiya for You Who Work Hard – Relaxing Snack Time at Home." It carries a message of encouraging people to relax with Fujiya sweets amidst busy days filled with work, study, and thoughts about the future. This one-month event aims to blow away the gloomy rainy season with happy initiatives.
■ Numerous Collaborative Products Appearing!
◆ Pompompurin 30th Peko-chan & Celebration Macarons (Pudding & Milky)
An assortment of two macarons: a pudding flavor featuring Pompompurin and a Milky flavor featuring Peko-chan.
Price: 321 JPY (tax incl.)
Release Date: Monday, June 1, 2026
Details: Pudding flavor features caramel-scented pudding ganache; Milky flavor features Milky ganache.
◆ Take a Breath! Peko-chan & Celebration Cake
A pudding-filled cake featuring yellow sponge, pudding-flavored cream, and caramel sauce, topped with caramel glaçage. Comes with a cute collaborative design paper plate.
Price: 626 JPY (tax incl.)
Release Date: Friday, June 12, 2026
◆ Candy Pouch (Pompompurin)
A cute pouch filled with popular Fujiya snacks like Milky, Country Ma'am, Home Pie, and Heart Cookies. Includes one original sticker.
Price: 1,320 JPY (tax incl.)
Release Date: Friday, May 29, 2026
◆ Milky Tin (Pompompurin)
A round tin containing 19 Milky candies, featuring a collaborative design and an original sticker.
Price: 770 JPY (tax incl.)
Release Date: Monday, June 1, 2026
■ Original Shopper Giveaway
Customers who purchase three or more eligible collaboration items will receive one "Peko-chan x Pompompurin" original design shopper. Available while supplies last.
■ Peko-chan Store Dolls Transformed into Pompompurin!
To commemorate the collaboration, Peko-chan dolls at the entrance of Fujiya shops (excluding some locations) will wear original Pompompurin-style headbands.
■ Original In-Store Announcements
Special announcements will be broadcast at Fujiya Pastry Shops nationwide to enhance the atmosphere.
Fujiya, which operates pastry shops nationwide, is collaborating with Sanrio's popular character "Pompompurin," who celebrates his 30th anniversary in 2026. In addition to selling collaborative products, Fujiya will offer a special one-month experience featuring shopper giveaways, in-store announcements, store movies, and Peko-chan dolls wearing Pompompurin-style headbands to welcome customers.
The theme of the collaboration is "A Refreshing Pause with Fujiya for You Who Work Hard – Relaxing Snack Time at Home." It carries a message of encouraging people to relax with Fujiya sweets amidst busy days filled with work, study, and thoughts about the future. This one-month event aims to blow away the gloomy rainy season with happy initiatives.
■ Numerous Collaborative Products Appearing!
◆ Pompompurin 30th Peko-chan & Celebration Macarons (Pudding & Milky)
An assortment of two macarons: a pudding flavor featuring Pompompurin and a Milky flavor featuring Peko-chan.
Price: 321 JPY (tax incl.)
Release Date: Monday, June 1, 2026
Details: Pudding flavor features caramel-scented pudding ganache; Milky flavor features Milky ganache.
◆ Take a Breath! Peko-chan & Celebration Cake
A pudding-filled cake featuring yellow sponge, pudding-flavored cream, and caramel sauce, topped with caramel glaçage. Comes with a cute collaborative design paper plate.
Price: 626 JPY (tax incl.)
Release Date: Friday, June 12, 2026
◆ Candy Pouch (Pompompurin)
A cute pouch filled with popular Fujiya snacks like Milky, Country Ma'am, Home Pie, and Heart Cookies. Includes one original sticker.
Price: 1,320 JPY (tax incl.)
Release Date: Friday, May 29, 2026
◆ Milky Tin (Pompompurin)
A round tin containing 19 Milky candies, featuring a collaborative design and an original sticker.
Price: 770 JPY (tax incl.)
Release Date: Monday, June 1, 2026
■ Original Shopper Giveaway
Customers who purchase three or more eligible collaboration items will receive one "Peko-chan x Pompompurin" original design shopper. Available while supplies last.
■ Peko-chan Store Dolls Transformed into Pompompurin!
To commemorate the collaboration, Peko-chan dolls at the entrance of Fujiya shops (excluding some locations) will wear original Pompompurin-style headbands.
■ Original In-Store Announcements
Special announcements will be broadcast at Fujiya Pastry Shops nationwide to enhance the atmosphere.
FAQ
Where is the Fujiya x Pompompurin collaboration being held?
It is held at Fujiya confectionery stores nationwide in Japan, though some department store locations may not participate.
What are the prices for the collaborative sweets?
The macaron set is 321 JPY, and the celebration cake is 626 JPY (including tax). Pouches and tins are also available.
Is the original shopper guaranteed for all buyers?
No, you must purchase at least 3 eligible items, and it is available only while supplies last.