[Hotel Chinzanso Tokyo] Launches Wedding Plan with Accommodation in Response to Rising Inbound Demand

Hotel Chinzanso Tokyo (Bunkyo-ku, Tokyo; General Manager: Tomohiko Chihiro) has launched a new wedding plan for international guests, combining ceremonies in its Japanese garden or shrine with hotel accommodation, in response to the growing demand for inbound weddings.

◇ Rising Demand for 'Inbound Weddings' Amidst Declining Marriage Rates
In recent years, the Japanese wedding market has been shrinking. According to the Ministry of Health, Labour and Welfare, the number of marriages has dropped from a peak of approximately 1.1 million in 1972 to around 480,000 in 2024.
Meanwhile, inbound tourism has recovered significantly. According to the Japan National Tourism Organization, the number of international visitors to Japan in 2024 reached a record high of 36,869,900. The Japan Tourism Agency reported that travel consumption by international visitors reached 8.1257 trillion yen, with accommodation accounting for the largest share at 33.6%, indicating a growing interest in high-value-added consumption involving 'stays.' Products that integrate weddings and accommodation align well with these consumption trends.
Furthermore, Japan is highly regarded for its safety, hospitality, and experiential value, such as its seasonal landscapes and food culture, making it an attractive destination for 'destination weddings.' According to The Business Research Company, the global destination wedding market is expected to reach $47.85 billion by 2026.
Against this backdrop, there is a growing demand for weddings by international visitors in Japan. In particular, ceremonies in Japanese gardens or shrines are attracting attention as special opportunities for overseas guests to experience Japanese culture.
At our hotel, we have seen an increasing number of inquiries regarding weddings for international visitors and recognize the growing need for weddings that include accommodation. Consequently, we have developed an inbound wedding plan that offers both a stay and a ceremony.

◇ 'Stay-style Wedding' Integrating Accommodation, Ceremony, and Reception
This plan is a stay-style wedding unique to a hotel, including a two-night stay for the bride and groom in addition to the ceremony and reception. By staying from the day before the ceremony, guests can enjoy a special experience that includes the time leading up to the big day.
It is also possible to arrange accommodation for guests, providing the convenience of completing everything within the same facility while reducing the burden of travel for those coming from overseas. For inbound weddings, most details can be finalized before arrival through online and email communication, allowing guests with limited stay durations to prepare smoothly.
We maintain the same quality for inbound weddings as we do for domestic customers, while achieving an efficient preparation system.

◇ A Wedding Experience to Feel 'Japaneseness'
Hotel Chinzanso Tokyo's weddings are characterized by the ability to experience Japanese culture in a vast Japanese garden dotted with historic sites and red bridges.
At the independent shrine 'Morinomiya' located within the garden, Shinto ceremonies can be held while overlooking seasonal scenery. After the ceremony, we offer unique Japanese performances such as the 'Bride's Procession' through the garden. Guests can also participate in photo sessions in the garden to record memories of their stay.
Wedding cuisine is based on 'THE TOKYO CUISINE,' a Japanese-Western fusion course that transcends traditional boundaries, with individual accommodations available for religious and cultural backgrounds such as Halal or vegetarian options. With services unique to a hotel that has welcomed guests from all over the world, including interpreter arrangements, couples can hold their ceremonies and receptions with peace of mind.
Furthermore, while enjoying excellent access to major tourist spots in Tokyo, the hotel offers an environment where guests can feel the seasonal nature, such as camellias, cherry blossoms, fresh greenery, autumn leaves, and snow-hanging, as well as content that enhances the value of the stay, such as the 'Tokyo Sea of Clouds,' one of the largest mist garden performances in Japan.