Fuji-Q Highland (located in Fujikawaguchiko, Yamanashi Prefecture) will launch 'Uchiha no Natsu 2026,' a summer-limited event celebrating the birthday of Sasuke Uchiha, at its anime-themed area 'NARUTO×BORUTO Fuji Hidden Leaf Village' starting Thursday, July 23, 2026.

The event will feature the sale of exclusive menus commemorating Sasuke's birthday, along with various activities available both inside and outside the 'NARUTO×BORUTO Fuji Hidden Leaf Village' area. A highlight is the regional rally, where guests can visit multiple facilities around Fuji-Q Highland. This immersive experience extends beyond the park, allowing guests to enjoy the world of the series across several locations.

Additionally, a 'must-buy' campaign will offer an original fan to guests who spend over 2,000 yen (tax included) at participating stores. Visitors can enjoy these perks alongside shopping and dining, combining exclusive menus and the stamp rally for a full-day experience at 'NARUTO×BORUTO Fuji Hidden Leaf Village' and surrounding facilities.

Exclusive food and drinks inspired by Sasuke will be available, enhancing the festive atmosphere. Whether you're a longtime fan or visiting with family and friends, the accessible activities offer a unique summer experience.

Don't miss 'Uchiha no Natsu 2026,' a celebration that brings the world of Naruto and Boruto to life both inside and outside the park.

【Event Overview: 'Uchiha no Natsu 2026'】

Period:

July 23 (Thu), 2026 – September 6 (Sun), 2026

Locations:

NARUTO×BORUTO Fuji Hidden Leaf Village, Fujikyu Railway stations, Highland Resort Hotel & Spa, and other nearby facilities

Features:

Exclusive menu items, regional stamp rally, must-buy campaign, and more

*All gifts and perks are limited in quantity and available while supplies last.

Explore the Ninja World! Fuji Mountain Area Regional Stamp Rally

In addition to the 'NARUTO×BORUTO Fuji Hidden Leaf Village' within Fuji-Q Highland, a regional stamp rally will be held at Fujikyu Railway stations and surrounding facilities. Guests can enjoy the full atmosphere of the series across the entire Fuji Mountain foothills area.

Guests who collect stamps from all four locations will receive an 'exclusive hologram sticker'—a rare souvenir available only here, perfect for remembering your journey.

▼ Stamp Locations:

・ NARUTO×BORUTO Fuji Hidden Leaf Village

・ Fujikyu Railway Kawaguchiko Station

・ Fujikyu Railway Shimo-Yoshida Station

・ Highland Resort Hotel & Spa

▼ Campaign Perk:

An 'exclusive hologram sticker' will be given to guests who collect stamps from all four locations.

*While supplies last

Perfect for Hot Summer Days! Refreshing Sasuke-Themed Menus

'Ramen Ichiraku' and 'Macaroni Club' inside Highland Resort Hotel & Spa will offer refreshing, summer-appropriate limited-time menus inspired by Sasuke. Enjoy these dishes alongside your visit to the Fuji Mountain area.

<Ramen Ichiraku>

・ Chidori Explosion! Sasuke's Pachi-Pachi Blue Soda – 900 yen (tax included)

<Highland Resort Hotel & Spa 'Macaroni Club'>

・ Sasuke's Cheese Hamburger in Tomato – 2,000 yen (tax included)

・ Sasuke's Chidori Soda – 900 yen (tax included)

Summer Special! Original Fan Giveaway Campaign

Guests who spend over 2,000 yen (tax included) in a single transaction at participating stores will receive an original fan. A perfect summer accessory that also serves as a heat-relief tool inside the park. Take it home as a memorable keepsake from the event.

<Participating Stores and Eligible Items>

・ Ramen Ichiraku

Chidori Explosion! Sasuke's Pachi-Pachi Blue Soda

・ Highland Resort Hotel & Spa 'Macaroni Club'

Sasuke's Cheese Hamburger in Tomato

Sasuke's Chidori Soda

・ NARUTO×BORUTO Fuji Hidden Leaf Village 'Souvenir Shop'

All items

Fuji-Q Highland Operating Information

Operating Hours:

9:00 – 18:00 (may vary)

For details, please check the official website: https://www.fujiq.jp/

Admission Fees:

One-Day Pass:

Adults: 6,000–7,900 yen

High School & Middle School Students: 5,500–7,400 yen

Elementary School Students: 4,400–5,100 yen

Children & Seniors: 2,100–2,600 yen

*Prices vary by date. Please check the official website for details.

*Admission to Fuji-Q Highland is free.

Access:

By Car:

Approx. 80 minutes from Shinjuku via the Chuo Expressway, adjacent to Kawaguchiko IC

Approx. 90 minutes from Tokyo via Tomei Expressway (Gotemba IC) and Fujigoko Road

By Bus:

Approx. 100 minutes from Shinjuku via highway bus, get off at Fuji-Q Highland

Approx. 110 minutes from Tokyo Station via highway bus, get off at Fuji-Q Highland

*Direct buses operate from over 30 locations including Nagoya and Kansai regions

By Train:

Transfer to the Fujikyu Railway at Otsuki Station on the JR Chuo Main Line

Get off at Fuji-Q Highland Station – approx. 50 minutes from Otsuki Station

Company Overview

Company Name: Fuji-Q Highland Co., Ltd.

Representative: Atsushi Uehara

Established: June 1, 1964

Headquarters: 5-6-1 Nishihara, Fujikawaguchiko, Yamanashi Prefecture

Business: Amusement park operations

Official Website: https://www.fujiq.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event