PICA Co., Ltd. (Headquarters: Fujiyoshida City, Yamanashi Prefecture), part of the Fuji-Q Group, will hold its first experience-based camp event, "FUN-tastic! CAMP 2026," on October 24 (Sat) and 25 (Sun), 2026, at "PICA Fuji Saiko," an outdoor resort in Fujikawaguchiko Town, Yamanashi Prefecture. An eve festival will be held on the preceding day, October 23 (Fri), to kick off the event.
This event is a participatory camp event that embodies PICA's new brand tagline, "FUN-tastic! Let's create the next adventure." "FUN-tastic!" combines "Fun" and "Fantastic," conveying PICA's desire to "create moving experiences through play." The entire campground will be treated as a "playground," featuring a diverse range of content including exhibits by outdoor manufacturers and local companies, food trucks, craft workshops, nature experiences such as canoeing, trekking, and MTB, and artist live performances.
Through these diverse activities, visitors can enjoy playing by the lake and in the forest, engaging in creative activities, and immersing themselves in music around a campfire, making the most of PICA Fuji Saiko's unique location. This event is open to everyone, from those who enjoy the outdoors regularly to camping beginners, families, and groups of friends.
Reservations will begin sequentially by PICA membership rank starting July 9, 2026 (Thu).
"FUN-tastic! CAMP 2026" Overview
Dates: Eve Festival: October 23 (Fri), 2026
Main Event: October 24 (Sat) - 25 (Sun), 2026
Venue: PICA Fuji Saiko
(2068-1 Saiko, Fujikawaguchiko Town, Minamitsuru District, Yamanashi Prefecture)
Content: Outdoor manufacturer exhibits, food truck vendors, workshops, canoeing, pickleball, trekking, artist live performances, etc.
Reservations Start: July 9, 2026 (Thu)
View Details
*Reservations will begin sequentially by PICA membership rank.
*Registered members can start booking from July 24, 2026 (Fri).
Main Contents
Participatory Event Where the Entire Campground Becomes a Playground
"FUN-tastic! CAMP 2026" is a participatory event where the entire campground transforms into a playground. Through a variety of content including outdoor experiences, music, crafts, and food, it's two days to fully enjoy the nature of Lake Saiko. A "playground" awaits, where everyone from camping beginners to families can freely enjoy themselves.
Outdoor Manufacturer & Local Company Booths, Food Trucks
Outdoor manufacturers and local companies will set up booths, offering opportunities to discover the latest camping gear and experience unique local attractions. PICA's booth will feature easy-to-join experience activities, bringing the unique fun of a campground to life. Food trucks and food stalls will offer craft beer, game meat dishes, freshly baked pizzas, and more to enhance the outdoor atmosphere.
Craft Workshops
A variety of craft workshops will be held, including making items with leather and natural wood, as well as kalimba making and mini harmonica playing experiences in the forest. You can create your own original work while touching natural materials, enjoying a "making" time that will captivate both children and adults.
Nature Experiences Utilizing the Lake and Forest
Numerous activities are available that leverage PICA Fuji Saiko's rich natural environment, including pickleball, canoeing, Jukai (sea of trees) trekking, fishing, and MTB experiences. Enjoy outdoor activities unique to this location, set against the backdrop of the lake and forest. Get active in nature and experience the charm of Lake Saiko.
Stage Live Performances to Enjoy Campfires and Music
In the evening, stage live performances by artists and DJs will be held in the nature-surrounded campground. The special time spent listening to music around a campfire is the ultimate pleasure of a camp event. Enjoy a moment where nature and music merge, with daytime activities in nature and relaxing evenings enveloped by campfires and music.
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About PICA Fuji Saiko
An abundant natural outdoor resort spread along the shores of Lake Saiko at the foot of Mt. Fuji. It offers cottages, cabins, and tent sites, providing comfortable stays for everyone from beginners to advanced users. In addition to lakeside strolls and campfires, activities such as canoeing, SUP, and MTB are also available. Seasonal events and experience programs are also offered.
Operating Hours: Year-round (some facilities closed in winter)
Accommodations:
Cottages (Capacity 4-8 people) 38 units
Trailers (Capacity 6 people) 6 units
Paos (Capacity 6 people) 14 units
Tent Sites (Capacity 1-6 people) 59 sites
Location:
2068-1 Saiko, Fujikawaguchiko Town, Minamitsuru District, Yamanashi Prefecture
Access:
15-20 minutes from Kawaguchiko IC on the Chuo Expressway
URL: https://www.pica-resort.jp/saiko/
Company Profile
PICA Co., Ltd., part of the Fuji-Q Group, is broadly involved in the outdoor business of "PICA Resort" centered around the Mt. Fuji area, as well as retail, food and beverage, and amusement businesses. With the corporate philosophy of "Becoming an interface between people, and between people and nature," as a "group of play professionals" creating new outdoor values through play under the new brand tagline "FUN-tastic! Let's create the next adventure," they provide moving experiences.
Company Name: PICA Co., Ltd.
Representative: Katsuhiro Amano
Established: February 26, 2001
Location: 5-2-1 Shin-Nishihara, Fujiyoshida City, Yamanashi Prefecture
Business Activities: Operation and consulting for outdoor accommodation facilities
Design and sale of miscellaneous goods, etc.
Operation of amusement parks and ski resorts, operation of restaurants, etc.
Official Website: https://pica-corp.com/
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: PICA