IHG Hotels & Resorts and Fuji Kyuko Co., Ltd., celebrating its 100th anniversary, have announced a strategic partnership to rebrand the historic "Hotel Mount Fuji" as the third "Vignette Collection" hotel in Japan. Through a large-scale renovation, this project aims to enhance the brand value of the Mt. Fuji and Lake Yamanaka area by accelerating the shift to the luxury segment and attracting more international inbound tourists. The hotel offers a panoramic view of Mt. Fuji and features around 150 rooms at an altitude of 1,100 meters.

FACT BOX

  • Source: PR TIMES
  • Category: 提攜