Deepening and Enjoying Customer Connections: Fujicco Point Program "Fujicco-in" to Launch on Friday, May 1, 2026

Fujicco Co., Ltd. (Headquarters: Chuo-ku, Kobe City / Representative Director and President: Shoichi Fukui) will launch its point program "Fujicco-in" on May 1, 2026 (Friday), targeting customers who purchase Fujicco products. This program aims to transform customers' daily purchasing behavior into a "continuous experience that can be enjoyed" and build deeper relationships between the company and its customers.

Background of Implementation In recent years, with the physical decline in the number of customers due to population decrease, companies are required to build new relationships with customers by offering unique value. However, while short-term campaigns can create contact points, there have been challenges in building continuous relationships thereafter. Under the corporate message of "Deliciousness, Health, Next, Excitement," Fujicco aims to build deeper bonds with customers through products they regularly enjoy. Therefore, we are introducing a permanent point program. We will continue to support customers in enriching their dining tables, allowing them to enjoy Fujicco products even more.

Features of "Fujicco-in" ✓ Easily earn points by submitting receipts Customers can earn points (Fujicco-in) corresponding to the product by submitting receipts for Fujicco products purchased on a dedicated website. Anyone can easily participate with simple operations, such as taking a photo of the receipt with a smartphone. ✓ Mileage-type rank-up system Seven ranks, such as Bronze, Silver, Gold, and Platinum, are available according to the number of points earned. The higher the rank, the more attractive rewards you can apply for. *Earn 10P or more per Fujicco product. ✓ Rich lineup of rewards A wide variety of rewards are available according to rank, including Fujicco original goods, popular home appliances, and Fujicco product sets. ✓ Continuous communication By making it a permanent program instead of a one-off campaign, we will build long-term relationships with customers. We also plan to regularly add new rewards, continuously providing experiences that make customers feel "Next, Excitement." ✓ Fujicco official characters support applications Fujicco's newly born official characters, "Omameyan" and "Konbuyan," will support applications and introduce rewards starting from April.

How to Participate 1. Register as a member on the dedicated website. 2. After purchasing eligible Fujicco products, take a photo of the receipt and submit it. 3. After receipt review, earn points corresponding to the product. 4. Points are finalized and rank is determined at the beginning of the month. 5. Apply for rewards according to your rank. Dedicated Website https://www.fujicco.co.jp/qr/fujicco-member.html

Service Overview ・Name: Fujicco Point Program "Fujicco-in" ・Start Date: Friday, May 1, 2026 ・Eligible Products: All Fujicco products ・Participation Fee: Free (communication fees are borne by the customer) ・Reward Application: Application periods and number of winners for each reward are set individually. *Image for illustration purposes

Future Development We will analyze customer purchasing data and preference data collected through this program to utilize it for better product development and optimal communication. We will also actively incorporate customer opinions and requests to enhance the program's content. Fujicco will use this program as a starting point to build deep relationships with each customer and promote "contribution to a healthy and rich dietary life."