Cumulative Sales of 7,000 Units in 3 Months! 2026 New 'Sun Shade' Series Sales Trends Revealed. 8 Products in 3 Types: Ventilation, Light Blocking, and Privacy.

Fuji Boeki Co., Ltd. (Headquarters: Wakamatsu-ku, Kitakyushu City, Fukuoka Prefecture; Representative Director: Ryosuke Tasaka), which sells furniture and interior goods to interior shops, mass retailers, and e-commerce sites under the theme 'Always by Your Side', has announced the best-selling trends of its 'Sun Shade' series, launched in March 2026, ahead of the peak summer season.

Against the backdrop of heatwave countermeasures and rising energy-saving awareness this year, demand for sun protection around windows and balconies has expanded. The series, which has sold approximately 7,000 units cumulatively in about three months since launch, features three types: 'Ventilating Sun Shade', 'High Light-Blocking Sun Shade', and 'Balcony Shade'.

This release introduces the sales trends and features of each product as 'sun protection items' for which demand increases before the peak summer season.

2026 Summer Sun Shade Sales Trends (March-May Results)

Analysis of sales results over the approximately three months since launch revealed three major trends:

1. Hybrid demand for 'heat insulation' x 'breathability' is top

The most popular product in the series was the 'Ventilating Sun Shade'. This product, which uses a mesh material that blocks strong sunlight while allowing wind to pass through, gained support from users who value comfort, wanting to improve air conditioning efficiency while still letting in natural breezes without closing windows completely. The beige color, which does not make the room too dark, is also a reason for its selection.

2. 'Functional differentiation' according to usage scenarios is established

Meanwhile, attention is also focused on the following types for solving specific problems:

High Light-Blocking Sun Shade: Chosen for privacy protection in rooms with strong western sun or bedrooms where outside visibility needs to be blocked.

Balcony Shade: Used for sun protection and as a privacy screen from neighboring apartments or passersby. This indicates demand from people who want to comfortably use their balcony as a 'second living room'.

3. Concentration on 'size selection' reflecting housing conditions

By size, demand was concentrated on two sizes: '1x2m' and '2x2m'.

1x2m: Ideal for apartment balconies, slim windows, and casement windows.

2x2m: A size that perfectly covers the standard sliding glass doors (terrace doors) of typical detached houses.

Thus, a trend was observed where products are selling in order of sizes that are easy to incorporate into daily life, matching standard Japanese housing structures.

Product Features

Ventilating Sun Shade

A sun shade that uses a breathable mesh fabric to soften sunlight while allowing wind to pass through. With a light blocking rate of 85%, UV cut rate of 80%, and heat insulation rate of 25% (S25 category), it reduces heat intrusion into the room while maintaining a moderate amount of natural light.

Made of durable polyethylene material, it can be washed with water when dirty. Rust-resistant aluminum material is used for the eyelets. Comes with four 1.5m fixing ropes for easy installation on balconies or around windows.

High Light-Blocking Sun Shade

A sun shade focused on light-blocking performance, using thick fabric to effectively block strong sunlight. With a light blocking rate of 90%, UV cut rate of 85%, and heat insulation rate of 28% (S25 category), it helps suppress room temperature rise in summer and improve air conditioning efficiency.

It also serves as a privacy screen for balconies and living room windows by moderately blocking outside views. Made of durable polyethylene material suitable for outdoor use, it comes with fixing ropes and can be used from the day it arrives.

Balcony Shade

A shade designed for balconies that can be easily attached to balcony handrails or fences. With a light blocking rate of 90%, UV cut rate of 85%, and heat insulation rate of 28% (S25 category), it reduces strong sunlight and heat intrusion.

The mesh structure cuts off views while reducing a sense of pressure, making it recommended for creating private spaces. Made of durable polyethylene material with rust-resistant aluminum eyelets, it can be used outdoors for a long time. Comes with two 3m fixing ropes for easy installation on handrails or fences.

Product Overview

Ventilating Sun Shade

[Sizes] 1m x 2m / 2m x 2m / 2m x 3m

[JAN] 4953980378835 / 4953980378842 / 4953980378859

High Light-Blocking Sun Shade

[Sizes] 1m x 2m / 2m x 2m / 2m x 3m

[JAN] 4953980378866 / 4953980378873 / 4953980378880

Balcony Shade

[Sizes] 180cm x 80cm / 270cm x 80cm

[JAN] 4953980378897 / 4953980378903

Company Description

Always by Your Side, Fuji Boeki

Before you know it, Fuji Boeki is right there beside you in your daily life.
For over 60 years since its founding, Fuji Boeki Co., Ltd. has been enriching people's lives through furniture and interior goods. By handling all aspects of planning, import, and sales, it delivers a wide variety of products tailored to the times across Japan.

Its glass collection cases for beautifully displaying figures are long-selling products with a high share on major e-commerce sites. The company offers many original products that are loved for a long time, including its color boxes which have been supported for over 15 years.

Furthermore, new brands that support daily life, such as plush toy goods and pet supplies, are being launched one after another. Valuing the balance of design, quality, and price, the company will continue to be an 'always by your side' presence.

Company Overview
Company Name: Fuji Boeki Co., Ltd.
Location: 64-36 Aze, Wakamatsu-ku, Kitakyushu City, Fukuoka Prefecture (Head Office)
Established: August 1964
Representative Director: Ryosuke Tasaka
Business: Import and wholesale of furniture and goods
Sales Channels: Furniture stores, mass retailers, interior shops, and e-commerce sites nationwide