April 5th is "Side Sleeping Day". Are your current bedding causing strain on your shoulders and lower back? Fuji Bed Kogyo Co., Ltd., which develops pillows specialized for side sleeping, proposes the correct sleeping posture. A side sleeping pillow giveaway campaign is also underway!

"Side sleeping" is common among Japanese people. Is your side sleeping putting a strain on your shoulders and lower back?

When sleeping on your side, your body weight is unevenly distributed to either the left or right, making it a posture where pressure tends to concentrate particularly on your "shoulders" and "lower back."

Furthermore, if the pillow's height or shape is not suitable, the following tendencies are likely to occur:

・Your neck may tilt as if it's arched backward

・Your spine may become misaligned

・It may be difficult to turn over in bed

These factors can lead to discomfort upon waking and chronic fatigue.

What are the key points for correct side sleeping?

The important thing in side sleeping is to "maintain a sleeping posture where the neck and spine are straight (parallel to the floor)."

To achieve this, you need to focus on the following points:

・Supporting the head at an appropriate height that matches shoulder width

・A structure that supports not only the head but also the neck by filling the gap

・A design that disperses pressure on the shoulder and arm on the bed surface when sleeping on your side

It is ideal to use a pillow that can maintain such a posture.

Sleeping posture that puts a strain on the body (top) and ideal sleeping posture (bottom)

The option of a pillow specialized for side sleeping

To address these issues, Fuji Bed Kogyo Co., Ltd., a bedding manufacturer, offers the "YOKONEGU" series of pillows specialized for side sleeping.

The main features of the YOKONEGU series are as follows:

・Design to reduce pressure on shoulders and arms during side sleeping (patented two-story structure)

・Height setting suitable for side sleeping to naturally support the neck line

・Shape that supports turning over (e.g., boomerang shape)

These products have been developed with a focus on challenges specific to side sleeping.

Taking "Side Sleeping Day" as an opportunity to review your daily sleeping posture and bedding is the first step towards comfortable sleep.

If you feel that "something doesn't quite fit" or "feel discomfort when waking up in the morning," why not check your bedding environment?

Side sleeping pillow giveaway campaign underway

Fuji Bed Kogyo Co., Ltd. is holding a giveaway campaign for pillows specialized in side sleeping to commemorate "Side Sleeping Day." (From April 1st to April 5th)

Please take this opportunity to experience a pillow suitable for side sleeping.

Click here to apply from X

Click here to apply from Instagram

Fuji Bed Kogyo Co., Ltd.

Company Profile Founded: February 1, 1957 Established: March 21, 1964 Representative: Hiroyuki Ono Location: 2-17-10 Kitamachi, Ota-ku, Tokyo Business activities: Planning, development, manufacturing, and sales of bedding and bed linen (especially pillows) Capital: 25,000 thousand yen

Official website: http://fujibed.com/ Official shop: https://cocochi-factory.myshopify.com/ Official X (formerly Twitter): https://x.com/CocochiFac6348 Official Instagram: https://www.instagram.com/cocochi.factory_official/ Rakuten Ichiba: https://item.rakuten.co.jp/cocochi-factory/ Yahoo! Shopping: https://store.shopping.yahoo.co.jp/cocochi-factory/