Pioneer Acai Beverage 'Fruta Acai Energy®' Celebrates 20th Anniversary! SNS Campaign Starting June 1st with 140 Winners
Fruta Fruta Inc. will hold a '20th Anniversary Gratitude Campaign' on social media from June 1st to 30th, 2026, marking the 20th year of its flagship product, 'Acai Energy®.' With over 16 million bottles produced, the drink is known for its high-concentration 'Grosso Acai.' The campaign offers prizes to a total of 140 winners via X and Instagram.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 00:30
- 🔍 Collected: May 22, 2026 at 16:01
- 🤖 AI Analyzed: May 28, 2026 at 13:44 (141h 42m after Collected)
Fruta Fruta Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Makoto Nagasawa) is proud to announce the 20th anniversary of its long-selling brand 'Acai Energy®' on May 23, 2026. As a driving force behind the popularity of acai in Japan, the product has surpassed a cumulative production volume of 16 million bottles.
The product focuses on the richness of acai, using exclusively 'Grosso Acai' with a solid content of 14% or more—175% thicker than the 8% standard set by the Brazilian Ministry of Agriculture. Free from added fragrances and colorings, it contains essential nutrients like polyphenols, iron, and omega fatty acids, earning its reputation as a 'drinkable acai bowl.'
To express gratitude for 20 years of customer support, the company will launch a two-phase SNS campaign on official X and Instagram accounts starting June 1st, giving away products to a total of 140 people.
■ Phase 1: Celebration Post Campaign
[Period] June 1, 2026, 12:00 to June 15, 23:59
[Prize] Acai Energy® 720g x 3-bottle set (100 winners total)
[How to enter] Follow the official account, like the campaign post, and post a congratulatory message with the designated hashtag.
■ Phase 2: Episode Post Campaign
[Period] June 16, 2026, 12:00 to June 30, 23:59
[Prize] Acai Energy® 195g x 15-bottle set (40 winners total)
[How to enter] Follow the official account, like the campaign post, and post a photo of the product with the designated hashtag and your personal acai episode or usage tips.
The product focuses on the richness of acai, using exclusively 'Grosso Acai' with a solid content of 14% or more—175% thicker than the 8% standard set by the Brazilian Ministry of Agriculture. Free from added fragrances and colorings, it contains essential nutrients like polyphenols, iron, and omega fatty acids, earning its reputation as a 'drinkable acai bowl.'
To express gratitude for 20 years of customer support, the company will launch a two-phase SNS campaign on official X and Instagram accounts starting June 1st, giving away products to a total of 140 people.
■ Phase 1: Celebration Post Campaign
[Period] June 1, 2026, 12:00 to June 15, 23:59
[Prize] Acai Energy® 720g x 3-bottle set (100 winners total)
[How to enter] Follow the official account, like the campaign post, and post a congratulatory message with the designated hashtag.
■ Phase 2: Episode Post Campaign
[Period] June 16, 2026, 12:00 to June 30, 23:59
[Prize] Acai Energy® 195g x 15-bottle set (40 winners total)
[How to enter] Follow the official account, like the campaign post, and post a photo of the product with the designated hashtag and your personal acai episode or usage tips.
FAQ
「アサイーエナジー®」の発売20周年はいつですか？
2026年5月23日に発売20周年を迎えました。
20周年感謝キャンペーンの開催期間は？
第1弾は2026年6月1日から6月15日まで、第2弾は6月16日から6月30日まで開催されます。
キャンペーンの応募方法は？
公式XまたはInstagramをフォローし、募集ポストに「いいね」をした上で、指定のハッシュタグとお祝いメッセージ（第1弾）またはエピソード（第2弾）を投稿することで応募できます。
使用されているアサイーの特徴は何ですか？
ブラジル農務省基準の「固形分8%以上」を大きく上回る、固形分14%以上の最高濃度「グロッソアサイー」のみを使用しています。
これまでの累計生産本数はどのくらいですか？
累計生産本数は1600万本を突破しています。