<Space DX> Solution 'Workscape powered by STYLY' Developed

Frontier Consulting Inc. (Address: Chiyoda-ku, Tokyo; President & CEO: Kuniaki Kawahara; hereinafter referred to as "Our Company") has, in cooperation with STYLY Inc. (Address: Shinjuku-ku, Tokyo; President & CEO: Masayoshi Yamaguchi; hereinafter referred to as "STYLY"), developed a next-generation office tour utilizing XR (*1) technology, named 'Workscape powered by STYLY'.

The launch content features our headquarters office, 'OTEMACHI KORTO,' built based on 'Work Vision Consulting,' which guides from 'ideal work styles' to 'ideal workplaces' as part of our workplace construction services. Its features are twofold.

First, it promotes intuitive understanding by 'fusing and mutually complementing real-world information with information that was previously unvisualizable.' Through viewing devices, over approximately 20 minutes, it visualizes aspects such as 'overhead views and internal structures of the entire space/building,' 'backgrounds of design concepts and materials used,' and 'the process of embodying work scenes reflecting purpose and organizational values' from 10 spots within the office.

Second, it ensures stable satisfaction for users by 'not depending the quality of the experience on the guide's experience or knowledge,' while also contributing to reducing the guide's training costs and workload. Guides follow unified progress management via tablet, standardizing the experience to a high degree regardless of their specialized knowledge. This allows for detailed responses to the individual needs of visitors that cannot be covered by a standard menu, contributing to increased satisfaction.

Amidst an abundance of average information provided by advanced technologies like generative AI, the value required of real spaces is considered to be a combination of 'stable, high-level information' and 'understanding, empathy, and immersive experiences that can only be obtained on-site,' rather than something uniform. This solution evolves offices into next-generation media that can experience the company itself with higher resolution, by supplementing perspectives and information that cannot be expressed in reality through XR, from the current generation that conveys each company's individuality and brand such as 'purpose, stance, and atmosphere' through actual office tours. With this solution, we are considering support and deployment for scenarios where our company's domestic and international offices, and those of our clients, function as next-generation experiential media. Examples include 'recruitment activities that appeal to corporate vision,' 'sales activities that promote understanding of services offered through arbitrary spaces,' and 'experiential activities to learn about the history and stories of specific locations.'

Our company views offices not as 'targets for cost reduction,' but as media that promotes understanding of corporate culture and values, and as an 'investment target' that enhances engagement with stakeholders. We believe that a management perspective that constantly considers their renewal is essential. We will continue to leverage the latest technologies in workplaces to contribute to the long-term, essential maximization of value in 'workplaces.'

(*1) XR: Abbreviation for Extended Reality. It comprehensively expresses various technologies related to virtual and augmented spaces, and is a general term for spatial technologies such as VR (Virtual Reality), AR (Augmented Reality), MR (Mixed Reality), and SR (Substitutional Reality).