Frontage and TYO Co-create and Release "Brand Content Strategy in the AI Era"
Frontage and TYO have jointly released "FRONTAGE AI REPORT 2026 Ver.1.0 'Brand Content Strategy in the AI Era'" for free. They also launched a joint program to support companies in internalizing brand content creation, based on the report's insights.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:30
- 🔍 Collected: April 28, 2026 at 11:01
- 🤖 AI Analyzed: April 28, 2026 at 15:22 (4h 20m after Collected)
Frontage Inc. (Minato-ku, Tokyo, Representative Director, President & CCO: Kotaro Shimada, hereinafter Frontage) has co-created and released "FRONTAGE AI REPORT 2026 Ver.1.0 'Brand Content Strategy in the AI Era'" for free, in collaboration with TYO Inc. (Headquarters: Minato-ku, Tokyo, Representative Director, President: Hiroshi Hayafune, hereinafter TYO), one of Japan's leading video production companies.
The report can be accessed here:
FRONTAGE AI REPORT 2026 Ver.1.0 "Brand Content Strategy in the AI Era"
Concurrently, a joint program to support the in-house production of brand content, assisting through to the implementation phase of the concepts presented in the report, will be launched.
This report organizes the competitive axes of brands and the approach to content design in the AI era, against the backdrop of a rapidly changing marketing environment due to the widespread adoption of generative AI. As a concrete attempt to share this approach, three hypothetical brands were set up, and video prototypes were created with all video materials generated by AI, visually demonstrating brand expression in the AI era.
Background | "Premise of Brands" is Changing Due to AI
With the evolution of generative AI, the volume of content companies can disseminate has increased dramatically. However, consumers have limited time and information exposure, and in an information-saturated environment, the gap between brands that are chosen and those that are buried is widening.
Furthermore, as AI deeply intervenes in consumers' decision-making processes, traditional customer journeys and planned brand communications are becoming harder to establish. This report addresses these environmental changes in the AI era and organizes the brand content strategies companies should undertake.
Key Points of the Report | Structural Changes in Brand Competition in the AI Era
This report organizes the following perspectives on brand content strategy in the AI era:
1. Environmental Changes Due to AI Penetration
The infinite supply of content and the intervention of AI make differentiation based on exposure volume and planned customer journeys difficult to establish.
2. AI Implementation in Brand Content
The question is not whether to use AI, but the necessity of reconstructing brand expression and content design based on the premise of AI utilization.
3. Brand AI Video Prototypes
Verification of the possibilities of brand expression and production processes in the AI era through AI video prototypes for three hypothetical brands.
4. Brand Risks and Countermeasures in the AI Era
Careless use of AI carries risks of brand damage, homogenization, and reputational backlash, making prior design and governance indispensable.
Based on these points, the report concludes that future competitiveness will be determined not by "whether to use AI," but by "how to redesign brand expression and content development, premised on AI utilization."
The Perspective Only Frontage x TYO Could Write
Frontage, as a comprehensive advertising agency of the Sony Group, has accompanied Sony's brand communication for many years, involved in various areas from brand strategy formulation to communication design and content development.
On the other hand, TYO, as one of Japan's leading comprehensive video production companies, has handled numerous brand communications, leveraging its high specialization and expressive power in video production.
This report captures the essence of brand content in the AI era multidimensionally by combining the perspective of "integrated brand design" with the perspective cultivated "at the forefront of video expression and production."
In-house Production Support Program | Joint Service to "Implement" Strategy
To materialize the ideas presented in the report according to each company's situation, Frontage and TYO will jointly offer an "In-house Production Support Program." This program aims not just to introduce AI as a means of production efficiency, but to comprehensively review and redesign brand, organization, and production processes.
Frontage established an AI working group in 2023 and has promoted AI utilization in business processes. Through the establishment of a safe AI environment, including guideline formulation, governance system development, and tool introduction within the company, the AI business utilization rate among all employees has exceeded 94%. The knowledge accumulated through this process will be provided externally. TYO has undertaken various experimental projects related to AI video, such as "TOKYO STORIES," and plans to share the knowledge accumulated through these processes regarding AI video.
Main Contents of the Program
- AI Utilization Guideline and Brand Governance Design
- AI Content Design Reflecting Brand Philosophy and Introduction of Proprietary AI Platform
- Launch and Support of In-house Teams
- Provision of AI Video Generation Knowledge and Consulting
The report can be accessed here:
FRONTAGE AI REPORT 2026 Ver.1.0 "Brand Content Strategy in the AI Era"
Concurrently, a joint program to support the in-house production of brand content, assisting through to the implementation phase of the concepts presented in the report, will be launched.
This report organizes the competitive axes of brands and the approach to content design in the AI era, against the backdrop of a rapidly changing marketing environment due to the widespread adoption of generative AI. As a concrete attempt to share this approach, three hypothetical brands were set up, and video prototypes were created with all video materials generated by AI, visually demonstrating brand expression in the AI era.
Background | "Premise of Brands" is Changing Due to AI
With the evolution of generative AI, the volume of content companies can disseminate has increased dramatically. However, consumers have limited time and information exposure, and in an information-saturated environment, the gap between brands that are chosen and those that are buried is widening.
Furthermore, as AI deeply intervenes in consumers' decision-making processes, traditional customer journeys and planned brand communications are becoming harder to establish. This report addresses these environmental changes in the AI era and organizes the brand content strategies companies should undertake.
Key Points of the Report | Structural Changes in Brand Competition in the AI Era
This report organizes the following perspectives on brand content strategy in the AI era:
1. Environmental Changes Due to AI Penetration
The infinite supply of content and the intervention of AI make differentiation based on exposure volume and planned customer journeys difficult to establish.
2. AI Implementation in Brand Content
The question is not whether to use AI, but the necessity of reconstructing brand expression and content design based on the premise of AI utilization.
3. Brand AI Video Prototypes
Verification of the possibilities of brand expression and production processes in the AI era through AI video prototypes for three hypothetical brands.
4. Brand Risks and Countermeasures in the AI Era
Careless use of AI carries risks of brand damage, homogenization, and reputational backlash, making prior design and governance indispensable.
Based on these points, the report concludes that future competitiveness will be determined not by "whether to use AI," but by "how to redesign brand expression and content development, premised on AI utilization."
The Perspective Only Frontage x TYO Could Write
Frontage, as a comprehensive advertising agency of the Sony Group, has accompanied Sony's brand communication for many years, involved in various areas from brand strategy formulation to communication design and content development.
On the other hand, TYO, as one of Japan's leading comprehensive video production companies, has handled numerous brand communications, leveraging its high specialization and expressive power in video production.
This report captures the essence of brand content in the AI era multidimensionally by combining the perspective of "integrated brand design" with the perspective cultivated "at the forefront of video expression and production."
In-house Production Support Program | Joint Service to "Implement" Strategy
To materialize the ideas presented in the report according to each company's situation, Frontage and TYO will jointly offer an "In-house Production Support Program." This program aims not just to introduce AI as a means of production efficiency, but to comprehensively review and redesign brand, organization, and production processes.
Frontage established an AI working group in 2023 and has promoted AI utilization in business processes. Through the establishment of a safe AI environment, including guideline formulation, governance system development, and tool introduction within the company, the AI business utilization rate among all employees has exceeded 94%. The knowledge accumulated through this process will be provided externally. TYO has undertaken various experimental projects related to AI video, such as "TOKYO STORIES," and plans to share the knowledge accumulated through these processes regarding AI video.
Main Contents of the Program
- AI Utilization Guideline and Brand Governance Design
- AI Content Design Reflecting Brand Philosophy and Introduction of Proprietary AI Platform
- Launch and Support of In-house Teams
- Provision of AI Video Generation Knowledge and Consulting