Japan Frito-Lay to Host First Sponsored Game 'Doritos Nighter' at Yokohama DeNA BayStars Official Match on June 3rd
Japan Frito-Lay will host its first sponsored game, 'Doritos Nighter,' at the Yokohama DeNA BayStars vs. Tohoku Rakuten Golden Eagles match on June 3, 2026. The event will feature a ceremonial first pitch by Cheetos' mascot, product giveaways, and SNS campaigns to boost brand engagement.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 00:00
- 🔍 Collected: June 1, 2026 at 15:20
- 🤖 AI Analyzed: June 1, 2026 at 18:37 (3h 16m after Collected)
Japan Frito-Lay Ltd. (Calbee Group, Headquartered in Koga, Ibaraki; President: Hidenori Ishibe), a manufacturer and distributor of corn snacks, will host its first sponsored game, 'Doritos Nighter,' on June 3, 2026, as part of its official sponsorship agreement with the Yokohama DeNA BayStars.
On the day of the event, various activities will be held for fans, including a ceremonial first pitch by a Japan Frito-Lay brand character, giveaway events at special booths inside Yokohama Stadium and the entertainment facility 'THE LIVE,' and a collaboration with the new between-innings event, 'Doritos presents GIRI GIRI! Stop Challenge!'
■ Event Overview
Title: 'Strong, Bold, and Intense: Unleash Yourself, Doritos Nighter'
Date: June 3, 2026, from 18:00
Opponent: Tohoku Rakuten Golden Eagles
1. Cheetos Mascot 'Chester Cheetah' to Appear at Yokohama Stadium
Chester Cheetah, the official mascot of the world's No. 1 puff snack brand 'Cheetos,' will join the event to cheer on the team. He will participate in the first pitch and the 'Doritos presents GIRI GIRI! Stop Challenge!' event.
2. Doritos Original Fan Giveaway
Location: Yokohama Stadium Entrance Gates
3. Doritos Giveaway at 'THE LIVE' Booth
4,500 bags of 'Doritos Mexican Taco Flavor' will be given away to the first 4,500 visitors at the special booth located in front of 'THE LIVE Supported by Daiwa Jisho.'
4. Win Autographed Goods via SNS Campaign
Fans can participate in an SNS campaign linked to the 'Doritos presents GIRI GIRI! Stop Challenge!' event. Five winners will be selected to receive autographed goods and a 'Doritos Home Viewing Set.'
5. SNS Posting Campaign
The first 200 people to post photos of themselves watching the game with Doritos on SNS (X, Instagram, or TikTok) with the hashtag #観戦にはドリトス will receive a 'Doritos Home Viewing Set.'
6. One Year's Supply of Doritos for Hero of the Game
If the Yokohama DeNA BayStars win, the players interviewed as heroes (up to 4) will receive a one-year supply of Doritos.
On the day of the event, various activities will be held for fans, including a ceremonial first pitch by a Japan Frito-Lay brand character, giveaway events at special booths inside Yokohama Stadium and the entertainment facility 'THE LIVE,' and a collaboration with the new between-innings event, 'Doritos presents GIRI GIRI! Stop Challenge!'
■ Event Overview
Title: 'Strong, Bold, and Intense: Unleash Yourself, Doritos Nighter'
Date: June 3, 2026, from 18:00
Opponent: Tohoku Rakuten Golden Eagles
1. Cheetos Mascot 'Chester Cheetah' to Appear at Yokohama Stadium
Chester Cheetah, the official mascot of the world's No. 1 puff snack brand 'Cheetos,' will join the event to cheer on the team. He will participate in the first pitch and the 'Doritos presents GIRI GIRI! Stop Challenge!' event.
2. Doritos Original Fan Giveaway
Location: Yokohama Stadium Entrance Gates
3. Doritos Giveaway at 'THE LIVE' Booth
4,500 bags of 'Doritos Mexican Taco Flavor' will be given away to the first 4,500 visitors at the special booth located in front of 'THE LIVE Supported by Daiwa Jisho.'
4. Win Autographed Goods via SNS Campaign
Fans can participate in an SNS campaign linked to the 'Doritos presents GIRI GIRI! Stop Challenge!' event. Five winners will be selected to receive autographed goods and a 'Doritos Home Viewing Set.'
5. SNS Posting Campaign
The first 200 people to post photos of themselves watching the game with Doritos on SNS (X, Instagram, or TikTok) with the hashtag #観戦にはドリトス will receive a 'Doritos Home Viewing Set.'
6. One Year's Supply of Doritos for Hero of the Game
If the Yokohama DeNA BayStars win, the players interviewed as heroes (up to 4) will receive a one-year supply of Doritos.
FAQ
Are there similar sponsored games in Taiwan's professional baseball league?
Yes, corporate-sponsored games are common in the CPBL (Chinese Professional Baseball League) as a way to engage with fans.