Free Standard Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Takao Harimoto) is pleased to announce that its recommerce operating system "Retailor" has been adopted as the foundation for an official reuse project by Boardriders Japan LLC (Headquarters: Shibuya-ku, Tokyo), which operates action sports brands.

In this project, trade-ins and product collection for beloved customer items will be carried out for a limited period from Wednesday, April 1, 2026, to Sunday, April 19, 2026.

■ Background of Implementation: Resource Circulation to Protect Action Sports Fields Boardriders Japan, whose field is the natural environment of the ocean and mountains, is strengthening its efforts toward realizing a sustainable society. This time, the company will launch a brand-certified reuse project across its six major brands.

By officially managing the secondary distribution previously left to individual transactions and utilizing the "Retailor" platform, Boardriders Japan will build a circulation cycle for a wide range of categories, including authentic surf and snow gear. By responsibly collecting cherished apparel and gear and connecting them to the next customers, the brand aims to protect the natural fields and create new lifestyles with the community that loves sports.

■ Features of This Project: Simultaneous Launch Across 6 Brands and Wide Range of Collection Categories This project is a large-scale endeavor not limited to a specific brand, but rather a concerted effort by the global action sports brands owned by Boardriders Japan.

### Joint Implementation by 6 Brands The brands eligible for collection are QUIKSILVER, ROXY, BILLABONG, DC, ELEMENT, and RVCA, totaling six brands. Beyond brand boundaries, this initiative will accelerate resource circulation across the entire action sports scene.

### Wide Range of Collection Categories from Gear to Apparel In addition to regular apparel products, wetsuits and snow gear (boots, goggles, gloves, etc.) will also be widely collected. *Snow gear is limited to products released within 3 years.

### Trade-in Incentives to Encourage Circulation Coupons will be issued for future purchases based on the items collected. This aims to promote a positive cycle where "letting go" becomes a step towards "new challenges."

■ Implementation Overview **Implementation Period:** April 1, 2026 (Wednesday) - April 19, 2026 (Sunday) **Collection Target Brands:** QUIKSILVER, ROXY, BILLABONG, DC, ELEMENT, RVCA **Target Items:** Apparel, wetsuits, snow gear (boots, goggles, gloves, etc. *within 3 years of release) **Benefits:** Coupons issued based on trade-in items

■ About Free Standard **Company Name:** Free Standard Co., Ltd. **Representative:** Takao Harimoto **Location:** Dai-ichi Akatsuki Bldg. 6F, 1-19-9 Dogenzaka, Shibuya-ku, Tokyo **Year Established:** 2020 **Business Overview:** This company provides "Retailor," a recommerce operating system that enables brands and manufacturers, who are primary producers of consumer goods, to build their own secondary distribution markets. With Retailor, it is possible to semi-customize functions ranging from building a brand's unique reuse website to, when necessary, product collection, authenticity verification, product maintenance, storage, photography, and registration. **Company URL:** https://freestandard.co.jp/

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  • Source: PR TIMES
  • Category: News