Fractal Workout Launches Corporate Service to Support Continued Exercise After Specific Health Guidance

Fractal Workout Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Masahiro Takase) has launched a corporate health support service for health insurance associations, corporate HR, public health nurses, and collaborative health managers to assist with exercise continuation after Specific Health Guidance.

This support does not replace Specific Health Guidance itself but acts as a complementary measure to encourage continued action and habit formation. It provides comprehensive support, from designing tailored exercise programs to online/in-person implementation and post-session reviews.

## Background of the Launch

Health insurance associations continuously implement health projects aimed at improving members' lifestyles and maintaining their health, centered on specific health checkups and guidance.

However, creating a system for individuals to continue their exercise habits in daily life after receiving Specific Health Guidance often presents practical challenges.

Common issues include: "How to support continued behavior after guidance?" "We communicate the need for exercise but can't provide actual opportunities," "The operational burden of continuous support is too high for just public health nurses and staff," and "One-off seminars don't lead to participation or continuation."

For companies and health insurance associations with 700 or more insured persons, the larger number of participants and stakeholders tends to increase the burden of managing participant selection, communication, expert sourcing, implementation, and review internally.

Fractal Workout provides end-to-end support, from policy design after identifying health issues to exercise support and post-implementation review, through its corporate health support, wellness management support, and medical fitness center operations.

In response to needs identified through consultations with health insurance associations, corporate HR, and public health nurses, we are now launching this complementary support for health projects to sustain exercise continuation after Specific Health Guidance.

## Support Details

This service designs and executes measures aimed at building exercise habits for individuals who have undergone Specific Health Guidance or employees/members who need to improve their lifestyles.

Key support contents include:

- Design of exercise continuation measures post-Specific Health Guidance
- Clarification of participant challenges, implementation goals, and participation pathways
- Provision of online exercise programs for members and employees
- In-person exercise instruction utilizing health promotion facilities
- Role clarification with public health nurses, industrial physicians, and corporate HR
- Design of informational materials, implementation schedules, and operational workflows
- Collection of post-implementation surveys, participation status, and feedback
- Support for review to inform the next fiscal year's health project design

This support does not replace the operational framework of Specific Health Guidance itself. It is intended to support continued action and provide exercise opportunities as part of a broader health project.

Utilizing services like our corporate health support service "BODY PALETTE," we can also address organization-wide health trend analysis and policy design as needed. Our focus is on solving the execution challenges faced by health insurance associations and corporate HR, rather than promoting a service name.

## Envisioned Use Cases

This support is envisioned for health insurance associations and companies facing the following challenges:

- Want to strengthen exercise continuation support after Specific Health Guidance
- Want to provide concrete exercise opportunities for post-guidance individuals
- Want to incorporate exercise measures as part of lifestyle improvement support
- Want to implement measures while reducing the operational burden on nurses and staff
- Want to develop it as a collaborative health measure with corporate HR
- Want to design sustainable exercise measures instead of one-off seminars
- Want to consider a combination of online and in-person support
- Want to use participation status and feedback for next year's planning

We support not only implementation by health insurance associations alone but also in collaboration with corporate HR, industrial physicians, and public health nurses.

## What Fractal Workout Can Support

Fractal Workout supports the execution of health measures for companies and health insurance associations through our corporate health support, wellness management support, and medical fitness center operations.

For post-guidance exercise support, it's crucial to go beyond merely encouraging exercise. We develop feasible measures by organizing implementation goals, participant conditions, convenient participation times, delivery methods, and sustainable frequency. Fractal Workout provides a comprehensive package including expert selection, planning, online/in-person program delivery, participation pathway organization, and post-implementation review.

This makes it easier for health insurance associations, corporate HR, and public health nurses to consider measures that support continued action after Specific Health Guidance, while reducing the burden of individually searching for instructors or experts.

Furthermore, by leveraging our functions as a health promotion facility and a designated exercise therapy facility, we have established a system capable of providing expert consultation on exercise support, while distinguishing between corporate health support and exercise therapy based on a doctor's instructions.

## Expected Operational Merits

Outsourcing post-Specific Health Guidance exercise support can offer the following operational merits for health insurance associations and companies:

- Makes it easier to specify post-guidance support measures
- Simplifies the design of accessible exercise opportunities for participants
- Helps reduce the practical burden on nurses, HR, and staff
- Allows for unified management of expert selection, planning, operation, and review
- Facilitates development as a collaborative health measure with corporate HR
- Provides review materials that connect to the next fiscal year's measures, unlike one-off initiatives
- Makes it easier to consider continuous health support measures on a monthly-cost basis

By designing measures that lead to actual exercise opportunities and continued action, rather than just providing information, we support the enhancement of health project execution capabilities.

## Implementation Flow

The implementation process is tailored to the existing measures and challenges of the client:

1. **Initial Consultation**: We confirm the current status of Specific Health Guidance implementation, post-checkup follow-ups, collaboration with HR, target audience, implementation system, budget, and desired timeline.
2. **Challenge Organization**: We clarify participant challenges, the goals of the exercise support, integration with existing measures, and implementation priorities.
3. **Measure Design**: We design measures from options like online exercise, in-person instruction, seminars, and continuous programs, according to goals, budget, participants, and duration.
4. **Implementation Preparation**: We organize announcement texts, schedules, participation pathways, and role allocation among internal and external stakeholders.
5. **Implementation**: We provide exercise measures and health support programs tailored to members, employees, target departments, and target companies.
6. **Review**: Based on participation and feedback, we identify points for improvement for the next initiative and the following year's health project design.

We offer flexible consultation, including partial supplementation of existing measures, joint implementation with corporate HR, online measures, in-person instruction, and continuous measure design for the next fiscal year.