On June 10, 2026, FreakOut (Minato-ku, Tokyo; CEO: Keiji Tokiyoshi) announced a major update to its 'Red for BtoB' advertising delivery solution. The update enhances the precision of targeting for specific enterprises and strengthens the visualization of advertising performance at an account level, supporting marketing strategies directly linked to generating business opportunities.

The update includes the following enhancements: - Improved precision for targeting specific companies using enterprise lists. - Flexible segment design combining industry categories with attributes such as revenue scale and number of employees. - Visualization of advertising delivery results and click performance for each individual enterprise.

The development was driven by the growing need in BtoB marketing to clearly define target enterprises and efficiently approach them in coordination with sales activities. It also addresses the increasing demand for intuitive UI/UX as self-serve operations become more common.

Moving forward, the company aims to realize more sophisticated BtoB marketing by advancing external data integration and AI-driven optimization.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Red for BtoB / Red