PIZZA-LA Launches 'Sumikko Gurashi Special Pack' Featuring a Cute Ninja Theme for the Summer

FOUR SEEDS Corporation (Headquarters: Minami-Aoyama, Minato-ku, Tokyo; Representative Director, Chairman and CEO: Sachiko Asano), which operates the pizza delivery chain 'PIZZA-LA', will launch the 'Sumikko Gurashi Special Pack', where customers can purchase original merchandise of the popular character 'Sumikko Gurashi', in limited quantities at PIZZA-LA stores nationwide starting Wednesday, June 10, 2026. The 'Sumikko Gurashi Special Pack' allows customers to purchase a set of a PIZZA-LA exclusive original design 'Sumikko Gurashi Rice Bowl (Ceramic)' and an 'Original Sticker' for an additional 380 yen (tax included) with any pizza of their choice. The design features a cute 'Ninja' motif. It is a limited-edition item that lets you enjoy the worldview of 'Sumikko Gurashi' right at your dining table. Please enjoy this special summer item along with your favorite pizza! [Sumikko Gurashi Special Pack Overview] ◇ Campaign Period: From Wednesday, June 10, 2026 (Limited quantity, ends when sold out) ◇ Participating Stores: All PIZZA-LA stores ◇ Content: Sumikko Gurashi Rice Bowl (Ceramic) *Approx. 11 cm in diameter / Approx. 6 cm in height, Original Sticker *Approx. 9 cm x 7 cm ◇ Price: Any pizza + 380 yen (tax included) *Limit 1 set per pizza. 'Sumikko Gurashi' is a character born in 2012 with the keyword 'Here is where I feel calm.' Its slightly negative and surreal characters and stories, not just being cute, have gained popularity across a wide range of demographics.