Forcia Joins Toyota Financial Services Project for MLIT's 'Tourism MaaS Promotion Business'
Forcia Inc. will participate in the Ministry of Land, Infrastructure, Transport and Tourism's 'Tourism MaaS Promotion Business,' led by Toyota Financial Services (TFS). Forcia will provide its 'value connect' and 'web connect' reservation systems to TFS's 'my route' app. By integrating transportation and tourism experience bookings, the project aims to support inbound tourism, address overtourism, and revitalize regional economies.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 11:27 (27 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:39 (7h 12m after Collected)
Forcia Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Hiroko Yashiro) has announced its participation in a project led by Toyota Financial Services Corporation (Headquarters: Nagoya, Aichi; hereinafter 'TFS'), which was selected for the Ministry of Land, Infrastructure, Transport and Tourism's (MLIT) FY2026 'Tourism MaaS Promotion Business.' The project is titled 'Construction of a Data Utilization Infrastructure for Expanding MaaS Usage for Foreign Visitors to Japan through International Standard ID Linkage, Creating Regional Tourism Demand, and Addressing Overtourism.' Forcia will provide a common reservation system and development support for the 'my route' travel app provided by TFS.
Regarding the background and challenges, while tourism demand, including inbound tourism, is recovering and expanding, securing 'tourism transportation,' resolving 'transportation gaps,' and preventing/mitigating overtourism due to demand concentration have become critical regional issues. On April 21, 2026, MLIT selected nine projects nationwide to support the introduction of MaaS, which allows various transportation services to be used as 'a single service.' By promoting the integration of transportation and other content, the ministry aims to provide a multimodal and seamless travel experience, thereby attracting visitors to regional areas and revitalizing local economies.
The project lead, TFS's MaaS app 'my route,' has a strong track record, expanding its service area across Japan, centered in Kyushu, with monthly ticket sales exceeding 110,000. It has already demonstrated ripple effects on regional consumption by linking public transportation with commercial facilities, leading the way in cross-sector content integration in the MaaS field. However, in conventional MaaS apps, linking with other content often required transitioning to external websites for booking and payment of reservation-based end content such as experience-based activities, which fragmented the user's arrangement process.
As for Forcia's role, to resolve these issues, the company will build a mechanism that provides transportation and other content as a unified service, centered on the 'my route' app. This will create an environment where users can safely use transportation and tourism services, and implement a tourism MaaS model that contributes to promoting travel and dispersing congestion. Forcia will provide its data distribution system infrastructure 'Forcia value connect' and sales platform 'Forcia web connect' as a common reservation system, and provide development support for their introduction and integration into 'my route.' The introduction of these systems will enable collaboration with end-content providers such as tourism, experience, and dining businesses, as well as the creation of products that combine transportation tickets with reservation-based content. By creating an environment where searching, booking, and payment can be completed within the app, the project aims to promote travel and expand tourism consumption, creating a new travel experience that provides 'movement + purpose' as a single package. Moving forward, Forcia and TFS will collaborate with regional businesses and local governments to promote mechanisms that make travel more accessible and positive. By integrating and analyzing transportation usage information and reservation data (purpose of travel) and providing feedback to regions, they will contribute to the realization of sustainable tourism and transportation policies and the continuous creation of travel demand.
Regarding the background and challenges, while tourism demand, including inbound tourism, is recovering and expanding, securing 'tourism transportation,' resolving 'transportation gaps,' and preventing/mitigating overtourism due to demand concentration have become critical regional issues. On April 21, 2026, MLIT selected nine projects nationwide to support the introduction of MaaS, which allows various transportation services to be used as 'a single service.' By promoting the integration of transportation and other content, the ministry aims to provide a multimodal and seamless travel experience, thereby attracting visitors to regional areas and revitalizing local economies.
The project lead, TFS's MaaS app 'my route,' has a strong track record, expanding its service area across Japan, centered in Kyushu, with monthly ticket sales exceeding 110,000. It has already demonstrated ripple effects on regional consumption by linking public transportation with commercial facilities, leading the way in cross-sector content integration in the MaaS field. However, in conventional MaaS apps, linking with other content often required transitioning to external websites for booking and payment of reservation-based end content such as experience-based activities, which fragmented the user's arrangement process.
As for Forcia's role, to resolve these issues, the company will build a mechanism that provides transportation and other content as a unified service, centered on the 'my route' app. This will create an environment where users can safely use transportation and tourism services, and implement a tourism MaaS model that contributes to promoting travel and dispersing congestion. Forcia will provide its data distribution system infrastructure 'Forcia value connect' and sales platform 'Forcia web connect' as a common reservation system, and provide development support for their introduction and integration into 'my route.' The introduction of these systems will enable collaboration with end-content providers such as tourism, experience, and dining businesses, as well as the creation of products that combine transportation tickets with reservation-based content. By creating an environment where searching, booking, and payment can be completed within the app, the project aims to promote travel and expand tourism consumption, creating a new travel experience that provides 'movement + purpose' as a single package. Moving forward, Forcia and TFS will collaborate with regional businesses and local governments to promote mechanisms that make travel more accessible and positive. By integrating and analyzing transportation usage information and reservation data (purpose of travel) and providing feedback to regions, they will contribute to the realization of sustainable tourism and transportation policies and the continuous creation of travel demand.
FAQ
What are the benefits for travelers from Taiwan?
It allows travelers to book and pay for transportation and tourism experiences within a single app, reducing language and payment barriers.