Forcia Supports Development of Muranaka Medical Instruments' EC Site for Ostomates (BtoC)

Forcia Corporation (Headquarters: Shinjuku-ku, Tokyo, President: Hiroko Yashiro, hereinafter Forcia) provided development support for a new EC site (BtoC) for ostomates launched by Muranaka Medical Instruments Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Ryota Muranaka, hereinafter Muranaka Medical Instruments), a specialized trading company for medical devices (https://mylife.muranaka.co.jp/). The site officially opened on January 22, 2026.

Muranaka Medical Instruments has primarily focused its business on B2B operations, providing products centered on medical devices through nationwide distributors, and has established an EC site (B2B) for its distributors. The launch of this new EC site (BtoC) for ostomates is positioned as one initiative to establish a new sales channel that meets the needs of patients, healthcare professionals, and especially ostomates.

■ Background of Development

This EC site was built with the aim of providing not only medical supplies needed by patients and healthcare professionals, but also to create an environment where ostomates can confidently purchase stoma accessories and care products such as pouches and skin barriers necessary for daily life.

It supports public benefit systems that can be used for purchasing stoma accessories, and implements mechanisms to facilitate smoother daily accessory purchases, such as purchasing using benefit vouchers and checking remaining benefit balances.

Furthermore, by designing it to accommodate the differences in systems across local governments nationwide, we aimed to create a service that is easy to use regardless of region.

To support such a convenient purchasing experience, Forcia leveraged its expertise in its search technology 'Spook,' which handles vast amounts of data, to create an environment where users can easily find their desired products among highly specialized medical and care supplies without getting lost.

■ Features Provided by Forcia and Their Characteristics

● High-Speed Drill-Down Search Utilizing 'Spook'

Forcia's proprietary search technology 'Spook' has been introduced to the product listing screen. It achieves 'high-speed drill-down,' instantly displaying results when complex filtering conditions such as manufacturer, product category, and price range are combined. Users can stress-free narrow down their desired products from highly specialized medical devices by selecting manufacturers or categories.

● Real-time Display of Matching Item Count for Each Filter Condition (Proactive Search Function)

To minimize user stress when searching for products, we have introduced a 'proactive search function' that allows users to see at a glance the number of products matching each condition before selecting manufacturer or category search axes.

This prevents the wasted effort of 'search results being zero for the selected combination of conditions' and allows users to reach their desired product model or specification from the vast product lineup via the shortest route, without hesitation.

Forcia will continue to support service evolution and value enhancement as a partner contributing to customer business growth, through the provision of systems equipped with convenience and scalability.

■ Forcia's Proprietary Technology "Spook"

Spook is a 'technology foundation' for realizing optimal search tailored to the vast and complex data unique to each company. By holding data using Spook, it is possible to reduce data volume by 1/20. Utilizing its proprietary framework, it can deliver complex search results processed at high speed to end-users without stress.

Search Technology Foundation "Spook"

【Muranaka Medical Instruments Co., Ltd.】

Muranaka Medical Instruments has supported Japanese healthcare for over 120 years as a specialized trading company for medical devices. Through its unique model integrating the three functions of trading company, dealer, and manufacturer, it supplies products and services tailored to on-site needs nationwide.

• Location (Headquarters): 2-3-6 Funakoshicho, Chuo-ku, Osaka 540-0036

• Corporate Site: https://www.muranaka.co.jp/

• Established: 1942 (Founded: 1903)

• Capital: 96 million yen

• Business Description: Wholesale, retail, import/export of medical and scientific equipment; total planning for hospital facility design

• Representative: President Ryota Muranaka