Is Mother's Day Really a Classic Event? About 30% "Do It Every Year," and About 30% Don't – The Reality
A survey of 500 people in Japan reveals that while 32.2% consistently celebrate Mother's Day, a similar percentage (29.2%) do not celebrate at all. The engagement with Mother's Day varies significantly based on age, marital status, and occupation, with older, married, and employed individuals showing higher participation rates.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:10
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 16, 2026 at 17:49 (368h 45m after Collected)
The affiliate platform "afb" (Afibi), developed and operated by For-it Inc., conducted a survey on Mother's Day targeting 500 people nationwide aged 20 to 60, and compiled features by age group, etc.
**Please cooperate by always citing the following link as the source when quoting article content/graphs/data, etc., not by reprinting this press release.**
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### [Background of the Survey]
Mother's Day, which falls in May every year, is traditionally celebrated by sending carnations as a token of daily gratitude. However, how Mother's Day is spent varies by age and lifestyle. Therefore, this time, we conducted a survey on how Mother's Day is celebrated.
### [Survey Overview - Giver's Side]
Target: Men and women aged 10-59
Number of samples: 500
Location: Nationwide
Survey method: Online research
Survey date: March 2, 2026
### [Question - Giver's Side: Do you do something for Mother's Day every year?]
Response options for the question were as follows:
1. I do something every year without fail.
2. I sometimes do something.
3. I don't do much.
4. I have never done anything.
### [Survey Overview - Receiver's Side]
Target: Women aged 20-69 with children
Number of samples: 500
Location: Nationwide
Survey method: Online research
Survey date: March 2, 2026
### [Question - Receiver's Side: Do you receive something for Mother's Day every year?]
Response options for the question were as follows:
1. I receive something every year without fail.
2. I sometimes receive something.
3. I don't receive much.
4. I have never received anything.
### Mother's Day: "Every Year" Group is the Largest at About 30%, but "Non-Participants" are Similar
A survey was conducted among men and women aged 10-50 nationwide asking, "Do you do something for Mother's Day every year?" The most common answer was "I do something every year without fail" at 32.2%. This was followed by "I have never done anything" at 29.2%, and "I don't do much" at 21.4%.
Another survey asked, "Do you receive something for Mother's Day every year?" The most common answer was "I receive something every year without fail" at 28.2%. This was followed by "I have never received anything" at 28.0%, and "I sometimes receive something" at 23.6%.
### Implementation Rate Increases with Age; Younger Generations Tend Not to Participate or Participate Irregularly
Looking at the results by age group, clear differences emerge between generations regarding whether they "do something for Mother's Day" or "receive something." On the giver's side, the proportion of those who "always do something" is relatively high among those in their 40s and 50s, particularly in their 50s at 42%, the highest. This is thought to be influenced by the fact that this age group can more easily feel gratitude towards their parents, and they have more financial and temporal leeway. On the other hand, among those in their 20s, "sometimes do something" and "never done anything" are relatively high, suggesting that Mother's Day activities are not yet habitual. For receivers, the proportion of those who "always receive something" increases with age, reaching a high of 38% among those aged 60 and over. This is likely because their children have become adults, increasing their awareness and ability to celebrate Mother's Day. Conversely, among younger people, 39% reported "never received anything," which may be because they have young children, are unmarried, or generally have limited opportunities to be involved with Mother's Day. Overall, it can be said that as people get older, their position shifts from "giver" to "receiver," and their involvement in Mother's Day changes accordingly.
### Married Individuals "Habitually Celebrate," Unmarried Individuals Show Lower Engagement – Differences are Pronounced by Life Stage
Looking at the differences between married and unmarried individuals, it is clear that life stage significantly influences actions related to Mother's Day. On the giver's side, 41.1% of married individuals "always do something," which is significantly higher than unmarried individuals, suggesting a tendency for married individuals to view Mother's Day as a habitual event. This is likely because establishing a family increases awareness of family events, leading to more opportunities to celebrate Mother's Day with a spouse and children. In contrast, among unmarried individuals, "never done anything" accounts for 34.0%, about twice the rate of married individuals, indicating relatively low engagement with Mother's Day. This may be due to family events having a lower priority in their lives or fewer opportunities to take action even when living away from home. For receivers, married individuals are more likely to "always receive something" (30.6%) than unmarried individuals, suggesting an increase in being celebrated on Mother's Day as they have children. Among unmarried individuals, "never received anything" is 31.7%, which is also influenced by the inclusion of people who are not yet mothers. Overall, married individuals tend to practice Mother's Day as a "family event," while unmarried individuals tend to have limited involvement.
### Salaried Employees Show Higher Implementation Rates, Unemployed/Students Tend to Not Participate
Looking at differences by occupation, actions related to Mother's Day are influenced by lifestyle, available time, and values. On the giver's side, salaried employees and civil servants have a relatively high rate of "always doing something" (37.6%), suggesting they practice it as a regular event within a stable income and lifestyle rhythm. On the other hand, the self-employed/management group has a slightly lower rate of 30.0%, with "never done anything" also at 30.0%, possibly influenced by busy work schedules and irregular lifestyles. Among students and part-time workers, "never done anything" is high, especially among the unemployed/other category at 48.7%. This is likely due to differences in financial leeway and differing priorities regarding Mother's Day. Those with stable incomes are more likely to be in an environment where they can easily give gifts or take action. On the receiver's side, salaried employees have a high rate of "always receiving something" (34.8%), while homemakers/unemployed individuals show a certain proportion of "not receiving anything," possibly influenced by roles within the household and the age of their children. The high rate of "not receiving anything" among the unemployed (34.8%) suggests the impact of life stages, such as children becoming independent or changes in family structure. Overall, there are differences in Mother's Day participation rates depending on occupation, suggesting that time, income, and living environment significantly influence actions.
**Please cooperate by always citing the following link as the source when quoting article content/graphs/data, etc., not by reprinting this press release.**
**(nofollow attribute not allowed)**
### [Background of the Survey]
Mother's Day, which falls in May every year, is traditionally celebrated by sending carnations as a token of daily gratitude. However, how Mother's Day is spent varies by age and lifestyle. Therefore, this time, we conducted a survey on how Mother's Day is celebrated.
### [Survey Overview - Giver's Side]
Target: Men and women aged 10-59
Number of samples: 500
Location: Nationwide
Survey method: Online research
Survey date: March 2, 2026
### [Question - Giver's Side: Do you do something for Mother's Day every year?]
Response options for the question were as follows:
1. I do something every year without fail.
2. I sometimes do something.
3. I don't do much.
4. I have never done anything.
### [Survey Overview - Receiver's Side]
Target: Women aged 20-69 with children
Number of samples: 500
Location: Nationwide
Survey method: Online research
Survey date: March 2, 2026
### [Question - Receiver's Side: Do you receive something for Mother's Day every year?]
Response options for the question were as follows:
1. I receive something every year without fail.
2. I sometimes receive something.
3. I don't receive much.
4. I have never received anything.
### Mother's Day: "Every Year" Group is the Largest at About 30%, but "Non-Participants" are Similar
A survey was conducted among men and women aged 10-50 nationwide asking, "Do you do something for Mother's Day every year?" The most common answer was "I do something every year without fail" at 32.2%. This was followed by "I have never done anything" at 29.2%, and "I don't do much" at 21.4%.
Another survey asked, "Do you receive something for Mother's Day every year?" The most common answer was "I receive something every year without fail" at 28.2%. This was followed by "I have never received anything" at 28.0%, and "I sometimes receive something" at 23.6%.
### Implementation Rate Increases with Age; Younger Generations Tend Not to Participate or Participate Irregularly
Looking at the results by age group, clear differences emerge between generations regarding whether they "do something for Mother's Day" or "receive something." On the giver's side, the proportion of those who "always do something" is relatively high among those in their 40s and 50s, particularly in their 50s at 42%, the highest. This is thought to be influenced by the fact that this age group can more easily feel gratitude towards their parents, and they have more financial and temporal leeway. On the other hand, among those in their 20s, "sometimes do something" and "never done anything" are relatively high, suggesting that Mother's Day activities are not yet habitual. For receivers, the proportion of those who "always receive something" increases with age, reaching a high of 38% among those aged 60 and over. This is likely because their children have become adults, increasing their awareness and ability to celebrate Mother's Day. Conversely, among younger people, 39% reported "never received anything," which may be because they have young children, are unmarried, or generally have limited opportunities to be involved with Mother's Day. Overall, it can be said that as people get older, their position shifts from "giver" to "receiver," and their involvement in Mother's Day changes accordingly.
### Married Individuals "Habitually Celebrate," Unmarried Individuals Show Lower Engagement – Differences are Pronounced by Life Stage
Looking at the differences between married and unmarried individuals, it is clear that life stage significantly influences actions related to Mother's Day. On the giver's side, 41.1% of married individuals "always do something," which is significantly higher than unmarried individuals, suggesting a tendency for married individuals to view Mother's Day as a habitual event. This is likely because establishing a family increases awareness of family events, leading to more opportunities to celebrate Mother's Day with a spouse and children. In contrast, among unmarried individuals, "never done anything" accounts for 34.0%, about twice the rate of married individuals, indicating relatively low engagement with Mother's Day. This may be due to family events having a lower priority in their lives or fewer opportunities to take action even when living away from home. For receivers, married individuals are more likely to "always receive something" (30.6%) than unmarried individuals, suggesting an increase in being celebrated on Mother's Day as they have children. Among unmarried individuals, "never received anything" is 31.7%, which is also influenced by the inclusion of people who are not yet mothers. Overall, married individuals tend to practice Mother's Day as a "family event," while unmarried individuals tend to have limited involvement.
### Salaried Employees Show Higher Implementation Rates, Unemployed/Students Tend to Not Participate
Looking at differences by occupation, actions related to Mother's Day are influenced by lifestyle, available time, and values. On the giver's side, salaried employees and civil servants have a relatively high rate of "always doing something" (37.6%), suggesting they practice it as a regular event within a stable income and lifestyle rhythm. On the other hand, the self-employed/management group has a slightly lower rate of 30.0%, with "never done anything" also at 30.0%, possibly influenced by busy work schedules and irregular lifestyles. Among students and part-time workers, "never done anything" is high, especially among the unemployed/other category at 48.7%. This is likely due to differences in financial leeway and differing priorities regarding Mother's Day. Those with stable incomes are more likely to be in an environment where they can easily give gifts or take action. On the receiver's side, salaried employees have a high rate of "always receiving something" (34.8%), while homemakers/unemployed individuals show a certain proportion of "not receiving anything," possibly influenced by roles within the household and the age of their children. The high rate of "not receiving anything" among the unemployed (34.8%) suggests the impact of life stages, such as children becoming independent or changes in family structure. Overall, there are differences in Mother's Day participation rates depending on occupation, suggesting that time, income, and living environment significantly influence actions.