Free Webinar on July 9: Why Functional Claims Alone Aren't Enough – Foodamental and HMT to Host Webinar on Developing Functional Foods That Balance Evidence and Storytelling

【Webinar Overview】

In the functional food market, while regulatory compliance and quality assurance are increasingly important, simply obtaining functional claims or scientific evidence often fails to clearly communicate why a product should be chosen by consumers.

Additionally, even with unique ingredients, mechanisms, or research data, product messaging can become homogenized during commercialization, failing to convey meaningful value to end users.

This webinar will introduce HMT’s approach to building scientific evidence using metabolome analysis, alongside Foodamental’s methodology for connecting product concepts, user experience (UX), and business hypotheses. We will explore how to reconcile the scientific 'why it works' with the consumer-centric 'why it’s chosen.' The session will deliver practical insights into leveraging evidence and designing compelling narratives in functional food development.

● Topics Covered in This Webinar

- How to translate functional claims and scientific evidence into tangible product value - Strategies to avoid generic messaging when promoting unique ingredients and mechanisms - Approaches to evidence-building using metabolome analysis - Frameworks for connecting product concepts, UX, and business hypotheses - Processes for transforming research findings and technologies into compelling consumer value propositions

● Who Should Attend

- Professionals involved in the development or reformulation of functional foods - Those seeking to leverage proprietary ingredients or research data as marketable product value - Marketers and developers facing challenges in post-evidence claim messaging and concept design - Teams struggling with differentiation in health claims or functional benefits - Innovators exploring commercialization of research or technological innovations

【Event Details】

Webinar Title: Beyond 'Just Adding a Functional Claim' – Creating Reasons to Be Chosen: A UX Strategy That Balances Evidence and Storytelling

Date: Thursday, July 9, 2026, 14:00–15:00 JST

Platform: Zoom

Capacity: 500 participants (first-come, first-served)

Cost: Free

Note: Registered participants will have access to a replay until July 12, 2026.

Please note: Registrations from competing companies of the co-hosts (HMT and Foodamental) may be declined.

▶ For more details and registration, visit the official page

【Speakers】

Atsuki Yoshida

[Position] Representative Director, Foodamental Inc.

[Biography] Graduated from Kyushu University Graduate School. Spent approximately nine years at Suntory Holdings in R&D and technical implementation for beverages and supplements in flavor and health domains. Subsequently worked on new venture support at Accenture and business process development at Base Food before becoming independent in 2023. Founded Foodamental Inc. in 2024. The company offers 'KINTSUGI,' a service that translates technologies and ideas into product and business value within the food and healthcare sectors. Currently developing 'Gohan Sign,' an AI-powered companion that detects mental health signals from dietary behaviors, bridging food and mental wellness.

Satsuki Yamanegi

[Position] Head of Business Development, Human Metabolome Technologies Inc. (HMT)

[Company Overview]

Foodamental Inc.

We aim to create a world where, at the end of each day, people feel 'Today was good' and 'I’ll do my best tomorrow.'

Headquarters: Wizard Building 402, 1-4-3 Asamicho, Nishi-ku, Yokohama, Kanagawa Prefecture, Japan

Representative: Atsuki Yoshida, CEO

Founded: December 2024

Corporate Website: https://foodamental.jp