FOOD & LIFE INNOVATIONS Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Tetsushi Okumoto) will once again launch its popular 'Eel and Conger Eel' seasonal campaign at 'Sushi Sakana Sugi-dama' on Tuesday, June 16, 2026—kicking off early in anticipation of the traditional 'Day of the Ox' during midsummer.

This year’s highlight is 'locally grilled unagi' (jigaki unagi), a traditional Kansai-style preparation where fresh eel is grilled over fire without steaming, locking in rich flavor and creating a crispy exterior with a tender, fluffy interior. The 'Unagi-drenched Tororo Kappa Maki' features a simple cucumber roll generously topped with jigaki unagi, allowing customers to generously drizzle fresh tororo (grated yam) on top themselves. For added zest, enjoy with freshly grated wasabi for a crisp, aromatic kick.

The 'Jigaki Unagi Taste Comparison' set offers two distinct styles: one seasoned with sansho pepper to highlight the natural flavor of the eel, and another served with house-made dashi jelly and condiments for a refreshing, light finish.

Also new is the 'Grilled Unagi Liver Skewer' (2 pieces), glazed with sweet tare sauce and sprinkled with sansho pepper—an ideal pairing with chilled sake.

Beyond eel, the menu features 'Tempura of Domestic Wild Conger Eel and Okra with Plum Wasabi and Curry Salt,' showcasing freshly fried conger eel with a crisp outer layer and fluffy interior. Served with two summer-inspired seasonings—plum wasabi and curry salt—this dish delivers a refreshing, seasonal taste.

Don’t miss this chance to enjoy Sugi-dama’s premium 'jigaki unagi' and wild conger eel, crafted to help you beat the summer heat, all paired perfectly with your favorite drinks.

*Advance-notice items may be changed without prior announcement.

*Menu availability varies by location.

'Unagi and Conger Eel' Menu Overview (Selected Items)

Item: Unagi-drenched Tororo Kappa Maki

Price: ¥590 (¥649 including tax)

Sales Period: Starting Tuesday, June 16, 2026—until sold out

*Limited daily quantities available.

Item: Jigaki Unagi Taste Comparison [2 pieces] [Sansho & Condiments / Dashi Jelly]

Price: ¥490 (¥539 including tax)

Sales Period: Starting Tuesday, June 16, 2026—until sold out

*Limited daily quantities available.

Item: Grilled Unagi Liver Skewer [2 pieces]

Price: ¥399 (¥439 including tax)

Sales Period: Starting Tuesday, June 16, 2026—until sold out

*Limited daily quantities available.

Item: Tempura of Domestic Wild Conger Eel and Okra with Plum Wasabi and Curry Salt

Price: ¥499 (¥549 including tax)

Sales Period: Starting Tuesday, June 16, 2026—until sold out

*Limited daily quantities available.

*Menu availability varies by location.

*Sales may be suspended or discontinued due to supply conditions.

*Advance-notice items may be changed without prior announcement.

*Available during dinner service only.

*Not available for takeout or delivery.

*Image is for illustrative purposes only.

FACT BOX

  • Source: PR TIMES
  • Category: New Product