Akindo Sushiro Co., Ltd. announced that it will launch its first collaboration with the popular urban fantasy action RPG 'Zenless Zone Zero' starting June 24 (Wed) at Sushiro locations nationwide. This marks the game's first collaboration with the restaurant industry.

The theme of this campaign is 'Welcome to Sushiro New Eridu Branch!'. Based on the setting that Sushiro has opened a location in New Eridu, the game's city, the campaign offers menu items featuring exclusive character merchandise (note: there is no actual in-game implementation).

Collaboration items include: - Menu items with exclusive picks: 'Large Shrimp', 'Whelk', and 'Smoked Duck with Onion Garlic'. - Menu items with exclusive laser tickets: 'Negimaguro (Green Onion Tuna) Hand Roll'. - Menu items with exclusive stickers: 'Hokkaido Mille Crepe Melba' and 'Honey Lemon Cheesecake'. - Soft drinks featuring exclusive mini figures.

During the collaboration, two locations—Sushiro Namba Amuza (Osaka) and Sushiro Akihabara Chuo-dori (Tokyo)—will be transformed into special collaboration stores featuring game-themed decorations. Additionally, stores equipped with 'Digiro' touch displays will offer exclusive campaign content.

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  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: HoYoverse