Second installment of the "Frappé" series of cold sweets to enjoy by mixing! Featuring the long-awaited "Drinking Blueberry Yogurt Frappé" supervised by Harajuku-kei video creator Shinako, with a colorful appearance and fun crunchy sugar pearls!

Akindo Sushiro Co., Ltd. (Headquarters: Suita City, Osaka; Representative Director and President: Kohei Ni'i) will be selling the "Drinking Blueberry Yogurt Frappé," the second product in the "Frappé" series of cold sweets to enjoy by mixing, supervised by Harajuku-kei video creator Shinako, at Sushiro locations nationwide starting Wednesday, April 8th. "SUSHIRO Cafe" offers carefully selected sweets with the concept of "Delicious, Exciting, Thrilling." We deliver only the finest sweets, meticulously chosen from over 200 prototypes developed annually, to our customers. With the desire to provide customers with a new staple sweet that they can enjoy by adding a personal touch according to the season, we developed the "Frappé" series. The first installment, offering two types, strawberry and vanilla, was released on Wednesday, March 18th. This time, as the second installment, we will be selling a product supervised by Shinako, who has been appointed as the "Mazemaze" Frappé PR Manager. The "Drinking Blueberry Yogurt Frappé," available from Wednesday, April 8th, was developed with careful attention to taste, texture, and color, based on Shinako's input. The frappé base was adjusted to a pink color according to Shinako's opinions, and she also selected from over 10 types of colorful "sugar pearls" for the topping. SUSHIRO Cafe's patissiers adjusted the overall balance, resulting in a cold sweet with a colorful appearance, delicious taste, and a smooth melt. The fruity flavor of blueberry and the refreshing taste of yogurt are a perfect match. The unique feature of Sushiro's "Frappé" is that customers can enjoy it freshly made by mixing it themselves to complete it. Please enjoy the "exquisite unevenness" that is created precisely because you mix it yourself. Furthermore, to commemorate the release of the Shinako-supervised frappé, a campaign will be held offering a chance to win an "Shinako Collaboration Limited Sushi Plate 2-Piece Set" and a "5,000 yen Sushiro Meal Ticket." Please take this opportunity to enjoy the "Drinking Blueberry Yogurt Frappé," born from the collaboration between Shinako and SUSHIRO Cafe's patissiers, at Sushiro locations nationwide.

※Take-out specialty stores "Sushiro To Go" and "Kyotaru Sushiro" are not eligible.

※Sales status and prices at each store will be available on the app and HP after the sales start.

Product Overview

■Product Name: Drinking Blueberry Yogurt Frappé

■Price: ¥380 (tax included) ~

■Sales Period: Scheduled to be available from Wednesday, April 8, 2026, until sold out (total 400,000 servings).

※Prices vary by store.

※Sales status and prices at each store will be available on the app and HP after the sales start.

※Not eligible for take-out.

※Please be cautious as the sugar pearls topping is hard.

※Take-out specialty stores "Sushiro To Go" and "Kyotaru Sushiro" are not eligible.

※Photos are for illustration purposes only.

Follow & Repost Campaign Outline

During this campaign, by following the official Sushiro X account and liking & reposting the target campaign post (scheduled to be posted after 7:30 AM on Wednesday, April 8, 2026), 40 winners will be selected by lottery to receive a "Shinako Collaboration Limited Sushi Plate 2-Piece Set" and a "5,000 yen Sushiro Meal Ticket."

■Campaign Period: Wednesday, April 8, 2026 – Sunday, May 10, 2026

■How to Enter:

① Follow the official Sushiro X account

② Like & repost the target campaign post posted during the campaign period

※First post scheduled for after 7:30 AM on Wednesday, April 8, 2026

■Prize/Number of Winners: "Shinako Collaboration Limited Sushi Plate 2-Piece Set" & "5,000 yen Sushiro Meal Ticket" ×40 people

About "SUSHIRO Cafe"

At Sushiro, we offer carefully selected sweets with the concept of "Delicious, Exciting, Thrilling." In addition to standard sweets, approximately 50 new sweets are introduced annually, providing not only deliciousness but also new discoveries and surprises each time you visit Sushiro. Sushiro's product development department has dedicated patissiers, and the team, including patissiers, works daily to gather the latest information to offer new products. The logo was renewed in March 2026.

【Introduction of Patissiers】

Hikari Tsukiwa

Graduated from a culinary school, worked as a dedicated patissier in a high-end hotel restaurant, then moved to Sushiro's dessert product development. Received an award for outstanding performance in Osaka Prefecture for the Grade 2 Confectionery Technician exam.

Junichi Sakuta
Aspiring to work with food since childhood. After working as a chief patissier at an independent shop, he worked as a patissier at a prestigious hotel, involved in the development and manufacturing of sweets. Since joining Sushiro, he leverages his extensive experience to develop sweets.

Maiko Sato

After graduating from culinary school, she worked for a major confectionery manufacturer for many years, engaged in dessert product development. Utilizing her broad knowledge and trend sense cultivated at the manufacturer, she is now working on new dessert development at Sushiro, where she can directly feel customer reactions.

Airi Uchirahira

After graduating from culinary school, she gained experience at popular cake shops and was active as the manager and head patissier for a patisserie. She leverages her extensive experience in both manufacturing and management to develop products with unconventional, free-thinking ideas.

About "Mazemaze" Frappé PR Manager Shinako

Harajuku-kei video creator who continuously creates buzzworthy sweets! On YouTube, she primarily posts ASMR videos, and her quirky and humorous sweets created in her videos have become a topic of discussion. She also works as a sweets producer, creating buzzworthy sweets at a store in Harajuku. Additionally, she has been active as an artist since March 2024.