FOLK FOLK Inc. and Himitsu Beer Gōdō Kaisha Collaborate to Open New Store in Uji-Yamada Station Area
FOLK FOLK Inc. and Himitsu Beer Gōdō Kaisha will collaborate with FHG HOTELS to open a new store in the Uji-Yamada Station area in February 2027. Aiming for regional and tourism activation, the two companies will operate at different times.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 02:14
- 🤖 AI Analyzed: June 2, 2026 at 13:00 (1450h 45m after Published)
◾Motivations and Background
FHG HOTELS (Kasumigaseki Capital Group, Representative Director: Hidekazu Ogata, hereinafter referred to as "FHG") has decided to strengthen regional collaboration by opening a restaurant on the first floor, a joint venture by local companies FOLK FOLK Inc. (Headquarters: Ise City, Mie Prefecture, Representative Director: Michiya Higashiyama) and Himitsu Beer Gōdō Kaisha (Headquarters: Ise City, Mie Prefecture, Representative: Keita Yabuki).
◾Collaboration Between Local Restaurants
A joint opening has been decided between "FOLK FOLK," a complex service facility mainly for wedding venues in Ise City, and "Himitsu Beer," a microbrewery based on agriculture. The two companies, which regularly cooperate in regional activities, will operate at different times. FOLK FOLK Coffee will be in charge of breakfast, while Himitsu Beer will handle lunch and dinner. They aim for a collaborative business (joint work, cooperation, coordination) that leverages the strengths of each in the service and manufacturing industries. Driven by a shared curiosity to "make Ise interesting," "energize the region," and "create a meaningful place," they will work to promote the region's appeal and development more than ever before.
◾Solving Regional Issues and Promoting Tourism
Both companies have focused for several years on the fact that the route from Uji-Yamada Station to Isuzugawa Station to Naiku (Gokyo Road) remains underdeveloped as a tourist destination. They are envisioning an area connected by various businesses such as transportation, accommodation, and dining. They call this the "Gokyo Road Revitalization Project." This hotel also serves as part of this area concept, located in the vicinity of Uji-Yamada Station. As hotel construction progresses in preparation for the upcoming Shikinen Sengu (rebuilding of Ise Grand Shrine), the goal of this project is to foster collaboration and synergy between prefectural and inter-prefectural entities, rather than solely relying on large companies from outside the prefecture for economic development, and to involve local companies as well.
◾Opening Staff Recruitment Begins
Opening staff are being recruited for breakfast, lunch, and dinner shifts.
【Breakfast Staff (FOLK FOLK)】
- Hall, customer service, service, retail sales
- Kitchen, confectionery, cooking, cooking assistance
□ Salary: Hourly wage ¥1200〜1500
□ Working Hours: 4-6 hours within 6:00 AM - 12:00 PM
□ Start Date: Training period November 2026 onwards
・On-site work begins February 1, 2027
□ Benefits: Transportation expenses covered (up to ¥10,000)
□ Conditions: For individuals aged 20-40 | Able to work 3-5 days a week
□ Probationary Period: 3 months (hourly wage ¥1,087 during the 3 months)
【Lunch/Dinner Staff (Himitsu Beer)】
- Hall, customer service, service, retail sales
- Kitchen, cooking, cooking assistance
□ Salary: Hourly wage ¥1117~
□ Working Hours: 4-8 hours within 11:00 AM - 12:00 AM (midnight)
□ Start Date: Training period November 2026 onwards
・On-site work begins February 1, 2027
□ Conditions: For individuals aged 20-40 | Able to work 3-5 days a week
□ Probationary Period: 3 months
《Welcome Requirements》
- Ability to work early morning shifts (from 6:00 AM)
- Ability to work evening shifts (5:00 PM - 11:30 PM)
- Ability to work 3 or more days a week
- Ability to work on weekends and holidays
- Those with experience in cooking or confectionery, or interested in pursuing it
- Ability to speak English
【Regarding Application】
1 / Name
2 / Age
3 / Address, nearest station
4 / Phone number
5 / Brief resume
6 / Reason for applying
7 / Your strengths and what you want to do with us
8 / Social media accounts such as Instagram (optional)
9 / Photograph (a photo taken with a mobile phone is acceptable)
10 / Desired working hours
11/ Any other points you wish to convey or questions you may have
Please answer the above requirements and send the content (resume) to the respective addresses below.
◾Contact Information and Company Overview
【Company Name: FOLK FOLK Inc.】
Representative Director: Michiya Higashiyama
Headquarters: 1784-1 Kanda Kushimotocho, Ise City, Mie Prefecture
Company URL: https://www.folkfolk.jp
【Company Name: Himitsu Beer Gōdō Kaisha】
Representative: Keita Yabuki
Headquarters: 829-1 West Futami-cho, Ise City, Mie Prefecture
Company URL: https://www.instagram.com/himitsu_beer
■Inquiries Regarding This Matter
FOLK FOLK Inc. (Public Relations: Higashiyama)
E-mail: michiya($)folkfolk.jp
※ Replace ($) with @
FAQ
When will this new store open?
It is scheduled to open in February 2027, with training starting in November 2026.
How will FOLK FOLK Coffee and Himitsu Beer divide their roles?
FOLK FOLK Coffee will handle breakfast, while Himitsu Beer will manage lunch and dinner.
What is the objective of this project?
To revitalize the Uji-Yamada Station area, promote tourism, and foster regional economic development through collaboration between local companies.