[Letra - New Release] Handmade Animal Charms from Mexican Artisans and WEB SHOP Novelty Fair
Letra, a global lifestyle brand operated by Sora of Tokyo, launches handmade animal charms crafted by Mexican artisans on May 25. Designed for customizing Mercado bags, the launch is accompanied by a web shop purchase incentive and POP UP shops at four locations nationwide.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 23:00
- 🔍 Collected: May 26, 2026 at 14:31
- 🤖 AI Analyzed: May 26, 2026 at 15:29 (57 min after Collected)
Hand-crafted Designs with a Mexican Flare
Mercado bags are a summer staple. These charms, selected by our buyers, reflect the rich colors and world view of Mexico. Each piece is carefully hand-crafted by local artisans, ensuring that every charm has a unique expression and texture. We hope you find your own 'special one.'
Enjoy Customizing Your Bag
Simply attach the charm to your simple Mercado bag to complete your original look. You can change charms to match your mood or outfit of the day.
WEB SHOP Novelty Fair
Customers who purchase items totaling 10,000 yen (tax included) or more will receive one 'souvenir charm' found by our buyers during their trip to Mexico.
[Novelty Conditions]
- Applicable for purchases over 10,000 yen (tax included).
- Based on the total after points/coupons.
- One per purchase.
- Limited supply, ends without notice.
[POP UP SHOP Schedule]
- Senri Hankyu: May 27 (Wed) - June 2 (Tue)
- Yokohama Takashimaya: May 27 (Wed) - June 9 (Tue)
- Isetan Urawa (within Hola Mexico Fair): May 27 (Wed) - June 2 (Tue)
- Shibuya Scramble Square: May 28 (Wed) - June 3 (Wed)
About Letra
Debuted in 2014. A Mexican goods brand focusing on Mercado bags. We promote Social Good through our business, contributing to the succession of traditional techniques and vocational training in prisons.
FAQ
What is the new product that Letra has launched?
It's the 'Mexican Handmade Animal Charm'. These are handmade animal-themed charms crafted by Mexican artisans, allowing you to customize your Mercado bag.
What are the conditions for the novelty fair?
Customers who purchase 10,000 yen or more (including tax) on the WEB SHOP are eligible. The final amount after using points or coupons is the basis, and one gift will be given per purchase (while supplies last).
Are there any plans for POP UP SHOP events?
Four locations are scheduled: Senri Hankyu from late May to early June, Yokohama Takashimaya, Isetan Urawa Store (inside the Hola Mexico Fair), and Shibuya Scramble Square.
What kind of brand is Letra?
Letra is a Mexican goods brand that debuted in 2014, primarily dealing in Mercado bags. It aims to stabilize producers' livelihoods and preserve traditional techniques as part of its Social Good mission.
What is the theme for the 2026 SS season?
The theme is 'TIMELESS'.