[Letra - New Release] Handmade Animal Charms from Mexican Artisans and WEB SHOP Novelty Fair
Letra, a global lifestyle brand operated by Sora of Tokyo, launches handmade animal charms crafted by Mexican artisans on May 25. Designed for customizing Mercado bags, the launch is accompanied by a web shop purchase incentive and POP UP shops at four locations nationwide.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 23:00
- 🔍 Collected: May 26, 2026 at 14:31
- 🤖 AI Analyzed: May 26, 2026 at 15:29 (57 min after Collected)
Letra, a global lifestyle brand operated by Sora of Tokyo (Headquarters: Shibuya-ku, Tokyo; President: Yoshiro Ohira), is launching 'Mexican Handmade Animal Charms' on May 25 (Mon) at 6:00 PM, allowing customers to customize their popular Mercado bags.
Hand-crafted Designs with a Mexican Flare
Mercado bags are a summer staple. These charms, selected by our buyers, reflect the rich colors and world view of Mexico. Each piece is carefully hand-crafted by local artisans, ensuring that every charm has a unique expression and texture. We hope you find your own 'special one.'
Enjoy Customizing Your Bag
Simply attach the charm to your simple Mercado bag to complete your original look. You can change charms to match your mood or outfit of the day.
WEB SHOP Novelty Fair
Customers who purchase items totaling 10,000 yen (tax included) or more will receive one 'souvenir charm' found by our buyers during their trip to Mexico.
[Novelty Conditions]
- Applicable for purchases over 10,000 yen (tax included).
- Based on the total after points/coupons.
- One per purchase.
- Limited supply, ends without notice.
[POP UP SHOP Schedule]
- Senri Hankyu: May 27 (Wed) - June 2 (Tue)
- Yokohama Takashimaya: May 27 (Wed) - June 9 (Tue)
- Isetan Urawa (within Hola Mexico Fair): May 27 (Wed) - June 2 (Tue)
- Shibuya Scramble Square: May 28 (Wed) - June 3 (Wed)
About Letra
Debuted in 2014. A Mexican goods brand focusing on Mercado bags. We promote Social Good through our business, contributing to the succession of traditional techniques and vocational training in prisons.
Hand-crafted Designs with a Mexican Flare
Mercado bags are a summer staple. These charms, selected by our buyers, reflect the rich colors and world view of Mexico. Each piece is carefully hand-crafted by local artisans, ensuring that every charm has a unique expression and texture. We hope you find your own 'special one.'
Enjoy Customizing Your Bag
Simply attach the charm to your simple Mercado bag to complete your original look. You can change charms to match your mood or outfit of the day.
WEB SHOP Novelty Fair
Customers who purchase items totaling 10,000 yen (tax included) or more will receive one 'souvenir charm' found by our buyers during their trip to Mexico.
[Novelty Conditions]
- Applicable for purchases over 10,000 yen (tax included).
- Based on the total after points/coupons.
- One per purchase.
- Limited supply, ends without notice.
[POP UP SHOP Schedule]
- Senri Hankyu: May 27 (Wed) - June 2 (Tue)
- Yokohama Takashimaya: May 27 (Wed) - June 9 (Tue)
- Isetan Urawa (within Hola Mexico Fair): May 27 (Wed) - June 2 (Tue)
- Shibuya Scramble Square: May 28 (Wed) - June 3 (Wed)
About Letra
Debuted in 2014. A Mexican goods brand focusing on Mercado bags. We promote Social Good through our business, contributing to the succession of traditional techniques and vocational training in prisons.
FAQ
Letraが新発売する商品は何ですか？
「メキシカン・ハンドメイド・アニマルチャーム」です。メキシコの職人が一つひとつ手作りした動物モチーフのハンドメイドチャームで、メルカドバッグのカスタマイズを楽しむことができます。
ノベルティフェアの条件は何ですか？
WEB SHOPにて税込10,000円以上をご購入のお客様が対象です。ポイントやクーポン利用後の請求金額が基準となり、1回のお買い物につき1つプレゼントされます（なくなり次第終了）。
POP UP SHOPの開催予定はありますか？
5月下旬から6月上旬にかけて、千里阪急、横浜高島屋、伊勢丹 浦和店（Hola メキシコフェア内）、渋谷スクランブルスクエアの計4カ所で開催されます。
Letraはどのようなブランドですか？
2014年にデビューしたメキシコ雑貨ブランドで、主にメルカドバッグを取り扱っています。生産者の生活安定や伝統技術の継承をSocial Goodとして掲げています。
2026年SSシーズンのテーマは何ですか？
「TIMELESS」です。