Aroma Specialist with 30 Years of Expertise. Flavor Life's 'sleep hug' Brand Launches 4 New Items, Including 2-Way Body Soap and Pillow Mist, on April 3rd, Enhancing Sleep Through Fragrance Science.

Flavor Life Co., Ltd. (Headquarters: Kokubunji City, Tokyo; Representative Director: Hidenori Okitsu), a comprehensive aromatherapy company, will pre-release four new items—'Body Soap Scrub,' 'Pillow Mist,' 'Aroma Seal,' and 'Blend Essential Oil'—from its new night routine brand 'sleep hug,' designed to guide you to a gentle goodnight. These products will be available from April 3, 2026, at the Flavor Life Online Shop (official and Amazon), Loft, PLAZA, and @cosme.

### What is sleep hug?

sleep hug is a lifestyle brand developed by an aroma specialist.

People living in modern times are surrounded by information, light, and stimuli not only during the day but also at night. However, night is originally a time for 'resetting.' It's a recovery time to reset mind and body and welcome tomorrow.

As Flavor Life Co., Ltd. has been involved in aromatherapy, we have increasingly felt a growing demand for 'improving the quality of rest.'

Fragrance is a sensory stimulus that directly reaches us through the sense of smell. It is one of the few means to support the mind and body and create a good sleep environment. Based on years of fragrance research and evidence, we have launched a brand that designs a 'night routine' for sleep and waking.

With the science of fragrance, we deliver home fragrances and body care that create a good sleep environment and make your heart flutter. Instead of 'good work,' a hug. It's a night routine brand that gently supports you by staying close to your fatigue and anxiety, calmly supporting your mind and body, and assisting you in achieving gentle sleep.

### sleep hug's four fragrances that respond to your feelings of the day

With 30 years of experience as an aroma specialist, we have completed these products with the aim of supporting you with fragrance from the beginning of your sleep until you close your eyes, and through to a refreshing awakening.