[fivestar] Contributing to a society where creators can work more enjoyably

fivestar Inc. (Location: Kita-ku, Osaka, Representative: Yoshito Hihara) is engaged in the production of interview articles, SNS operation agency, and e-book publishing.

In addition, since Representative Hihara comes from a sales background, the company also provides various sales agency services.

Creators will lose their jobs with the advent of AI, won't they?

These words, spoken to Hihara by someone, were the catalyst for this dream.

Before I talk about the dream, let me briefly tell you about Representative Hihara's journey so far.

[fivestar Inc.] Starting the business with the desire to create a specialty

Representative Hihara, who had been solely in sales since entering society, encountered writing when a client's president approached him.

"Hihara-san, why don't you try writing a blog?" With those words, his life as a writer began.

He heard that a startup company connected to the president was looking for public relations. Since they couldn't afford to hire a professional, they were open to an inexperienced person if they were serious and consistent, and Hihara's face came to mind.

After about 15 years of continuous sales, while feeling the fun and greatness of the sales job, he decided to accept the president's invitation with the desire to "create another specialty" and "put myself in a new environment," looking ahead to an era of 100-year lifespans.

Although Hihara now handles articles of tens of thousands of characters as a professional, he initially struggled to write even 500-character blog posts.

"If I don't find it interesting after three months, I'll quit."

With that thought, he continued to post blogs daily.

As the saying goes, persistence pays off. After one or two months, he gradually started receiving reactions from readers and saw an increase in PV (page views), experiencing the joy of seeing results in numbers and becoming engrossed in the fun of disseminating information.

Starting as a Web Writer in 2020 due to Outing Restrictions

Several years after he started writing blogs, the startup company he was assisting grew large enough to employ dozens of designers and writers for public relations. During this time, Hihara, as one of the longest-serving members, gained experience in many tasks, including creating press releases, launching owned media, and directing writers.

Then came the period of outing restrictions in 2020. Due to the pandemic, it was difficult to go to work or even to the nearby supermarket.

Hihara, at his home in Osaka, wondered, "If I can't go out like this, will sales disappear?"

That's when he turned his attention to web writing, which he had been doing for several years and could be done regardless of location or time.

That's it! I'll become independent as a web writer.

Even with over 10 years of sales experience, he was a novice as a web writer, and he spent his days experimenting with how to get work. He realized daily that there was a big difference between smoothly performing tasks received as an employee and creating his own work as an entrepreneur.

Leveraging Sales Experience to Create Content for Business Owners

The reason he was able to expand his business rapidly, from starting as a freelancer in July 2020 to incorporating in June of the following year, was by "combining sales experience with writing experience."

He excels at materializing the unexpressed thoughts of interviewees.

He uses the interviewing skills cultivated through his sales experience for writing.

This is especially appreciated by busy business owners.

Business owners often have concerns such as:

・No time to manage SNS due to busyness

・Thoughts are unorganized even when they have ideas

・Not good at writing in the first place

By combining these needs with his own experience, he has delighted clients.

SNS operation is particularly well-received.

Especially during the initial setup, SNS requires daily posting, which can be a high hurdle for those not accustomed to disseminating information.

Therefore, he approaches clients' desire to write and assists them from account design to posting.

Words like "it led to recruitment through SNS" or "we acquired new clients" make this the best job.

Towards a Society Where Web Creators Can Work Enjoyably

What I felt after starting to work as a web writer was that

the evaluation is still low compared to the amount of work.

Also, with the advent of generative AI, I feel that the number of projects for writers and all creators has clearly decreased.

Furthermore, the number of creators has increased compared to the number of projects, leading to a decrease in unit prices.

The current situation is that many web creators quit even after starting their activities.

My dream is to create a state where all creators can continue to work enjoyably.

I believe the keys to this are community building and improving sales skills.

Negotiating independently to secure projects under better conditions.

And for large projects that are difficult for one person, having multiple creators collaborate.

I believe this is the path for web creators to be more active.

Regarding community building, I myself have valued building connections with creators since becoming a freelancer.

I hold monthly networking events exclusively for web creators in Osaka, and over 300 creators have participated.

New jobs and projects have also emerged.

Even if you're not good at sales, you can create work with friends.

I believe creators have their own way of winning.

Furthermore, if sales skills are added, their status will improve exponentially.

fivestar Inc. will continue these activities to realize a society where creators can be more active.

Company Information

・Company Name: fivestar Inc.

・Address: 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka

・Representative: Yoshito Hihara

■ About fivestar Inc.

fivestar Inc. (Representative: Yoshito Hihara) is headquartered in Kita-ku, Osaka, and is engaged in the production of interview articles, SNS operation agency, and e-book publishing.

In addition, since Representative Hihara comes from a sales background, the company also provides various sales agency services.

Companies looking for interview writers are welcome to contact us.

We can also assign designers, photographers, and other creators as a one-stop service.

With the goal of "creating a society where all web creators can thrive," we look forward to collaborating with all creators.

*As of April 2026

HP: https://www.fivestar-15.com/

X (formerly Twitter): https://x.com/yoshiwriter15

note: https://note.com/hihawriter15

"April Dream" is a day for companies to announce their dreams that they hope to achieve someday on April 1st.

We are seriously aiming to realize this dream.