【OLIVE YOUNG】Korea's No.1 K-Beauty Brand OLIVE YOUNG Appears at K-POP Festival "KCON JAPAN 2026"! Enjoy Authentic Korean Cosmetics in 8 Experience Zones for 3 Days
OLIVE YOUNG, Korea's No.1 health and beauty store, will host a large-scale booth, "OLIVE YOUNG FESTA JAPAN 2026," at "KCON JAPAN 2026," the K-culture festival. This innovative event offers 8 experience zones for visitors to try Korean cosmetics and purchase them via the global app.
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- 📰 Published: May 8, 2026 at 01:01
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■ The "Home of K-Beauty" comes to KCON
OLIVE YOUNG, known as Korea's No.1 health and beauty store, will set up a large-scale booth, "OLIVE YOUNG FESTA JAPAN 2026," at "KCON JAPAN 2026," a K-culture festival held for three days from May 8th (Fri) to 10th (Sun), 2026, at Makuhari Messe Hall E.
Without having to travel to Korea or hop between stores in Myeongdong, you can now experience "authentic Korean cosmetics" right here in Japan. Based on this concept, the booth is divided into three areas that recreate popular Korean spots: "Myeongdong," "Store," and "Hongdae," featuring a total of 8 experience zones.
What's more, if you like a cosmetic product at the venue, you can immediately download the OLIVE YOUNG global app and add it to your cart. This system allows you to order directly from Korea while in Japan, designed so that the excitement of KCON directly connects to the joy of shopping.
■ First, get your "Welcome Gift" at the entrance – Check-in Zone
Upon entering the booth, the first place to head is the check-in zone.
By downloading the OLIVE YOUNG global app and completing a simple membership registration to receive an "Oliyoung Sale" coupon, all visitors will receive an original OLIVE YOUNG tote bag (tarpaulin bag) and a guide to navigate the booth, the "Festa Paper Charm" and "leaflet."
This tote bag is sure to become "full" with spoils as you tour the booth, a common occurrence. It's guaranteed to look great on social media, the "first item" of the festa.
■ Hit the button repeatedly! Challenge the "Oliyoung Sale Zone" with a game-like feel
The Oliyoung Sale (OLIVE YOUNG Sale) is held several times a year in Korea and is known among cosmetics lovers as a "splurge festival." This zone brings that world to Japan.
The highlight is the timing bazaar game. Press "START" to begin, observe the flowing sale month display, and press "STOP" to stop it—if you manage to stop it perfectly, you'll receive additional samples, offering a game-like attraction.
Furthermore, by following the LINE official channel, the first 4,000 people will also receive a LINE Manga 500 yen coupon. Even if you fail, everyone receives three types of samples in a "gentle" specification, making it easy for even cosmetics beginners to participate.
The samples provided include popular brands currently trending in Japan, such as BIODANCE, Zeroid, CARROT, LAGOM, ROM&ND, and SNP-aqua. The souvenirs alone are quite substantial.
■ Experience "What's Selling in Korea Right Now" – Korean Cosmetics Ranking Zone
The Korean Cosmetics Ranking Zone features an exhibition linked to the "OLIVE YOUNG AWARDS," announced annually by OLIVE YOUNG in Korea.
For each of the 12 categories, including skincare, makeup, and lifestyle, you can physically pick up and try the TOP3 products that are genuinely selling well in Korea. This is a place where you can experience "authentic rankings proven by numbers," not just "friends' recommendations" or "advertisements."
Additionally, a LINE quiz event will be held. If you answer a quiz question involving official information like "How many millions of data points is OLIVE YOUNG's global ranking based on?" correctly, you will receive one sample. This provides a pathway to "experience" brand reliability while having fun.
■ Find your perfect "authentic" K-Beauty product – K-Beauty Select Zone
The highlight of the store area is the K-Beauty Select, tailored to three skin concerns.
Chinjja Purupuru – Truly plump, moisturized skin
Chinjja Motchiri – Unwavering, truly rosy complexion
Chinjja Kirakira – True beauty
For these three themes, Korean cosmetics carefully selected by OLIVE YOUNG's MDs are displayed. If you are interested in a product, you can test it on the spot and add it directly to your app cart by scanning a QR code. This creates a new "showrooming" experience where the venue experience directly leads to shopping.
"K-Beauty Geniuses" knowledgeable in Korean cosmetics are also stationed there to carefully support you in choosing products tailored to your skin concerns.
■ KCON-exclusive "Super Deal" Bundles & Slot Machine Game – Oliyoung Exclusive Zone
This Oliyoung Exclusive Zone will make you say, "Coming to the festa was definitely worth it!"
KCON-exclusive soft bundles from popular brands such as Centellian24, LACTO-FIT, FOODOLOGY, and BIOHEAL BOH.
OLIVE YOUNG, known as Korea's No.1 health and beauty store, will set up a large-scale booth, "OLIVE YOUNG FESTA JAPAN 2026," at "KCON JAPAN 2026," a K-culture festival held for three days from May 8th (Fri) to 10th (Sun), 2026, at Makuhari Messe Hall E.
Without having to travel to Korea or hop between stores in Myeongdong, you can now experience "authentic Korean cosmetics" right here in Japan. Based on this concept, the booth is divided into three areas that recreate popular Korean spots: "Myeongdong," "Store," and "Hongdae," featuring a total of 8 experience zones.
What's more, if you like a cosmetic product at the venue, you can immediately download the OLIVE YOUNG global app and add it to your cart. This system allows you to order directly from Korea while in Japan, designed so that the excitement of KCON directly connects to the joy of shopping.
■ First, get your "Welcome Gift" at the entrance – Check-in Zone
Upon entering the booth, the first place to head is the check-in zone.
By downloading the OLIVE YOUNG global app and completing a simple membership registration to receive an "Oliyoung Sale" coupon, all visitors will receive an original OLIVE YOUNG tote bag (tarpaulin bag) and a guide to navigate the booth, the "Festa Paper Charm" and "leaflet."
This tote bag is sure to become "full" with spoils as you tour the booth, a common occurrence. It's guaranteed to look great on social media, the "first item" of the festa.
■ Hit the button repeatedly! Challenge the "Oliyoung Sale Zone" with a game-like feel
The Oliyoung Sale (OLIVE YOUNG Sale) is held several times a year in Korea and is known among cosmetics lovers as a "splurge festival." This zone brings that world to Japan.
The highlight is the timing bazaar game. Press "START" to begin, observe the flowing sale month display, and press "STOP" to stop it—if you manage to stop it perfectly, you'll receive additional samples, offering a game-like attraction.
Furthermore, by following the LINE official channel, the first 4,000 people will also receive a LINE Manga 500 yen coupon. Even if you fail, everyone receives three types of samples in a "gentle" specification, making it easy for even cosmetics beginners to participate.
The samples provided include popular brands currently trending in Japan, such as BIODANCE, Zeroid, CARROT, LAGOM, ROM&ND, and SNP-aqua. The souvenirs alone are quite substantial.
■ Experience "What's Selling in Korea Right Now" – Korean Cosmetics Ranking Zone
The Korean Cosmetics Ranking Zone features an exhibition linked to the "OLIVE YOUNG AWARDS," announced annually by OLIVE YOUNG in Korea.
For each of the 12 categories, including skincare, makeup, and lifestyle, you can physically pick up and try the TOP3 products that are genuinely selling well in Korea. This is a place where you can experience "authentic rankings proven by numbers," not just "friends' recommendations" or "advertisements."
Additionally, a LINE quiz event will be held. If you answer a quiz question involving official information like "How many millions of data points is OLIVE YOUNG's global ranking based on?" correctly, you will receive one sample. This provides a pathway to "experience" brand reliability while having fun.
■ Find your perfect "authentic" K-Beauty product – K-Beauty Select Zone
The highlight of the store area is the K-Beauty Select, tailored to three skin concerns.
Chinjja Purupuru – Truly plump, moisturized skin
Chinjja Motchiri – Unwavering, truly rosy complexion
Chinjja Kirakira – True beauty
For these three themes, Korean cosmetics carefully selected by OLIVE YOUNG's MDs are displayed. If you are interested in a product, you can test it on the spot and add it directly to your app cart by scanning a QR code. This creates a new "showrooming" experience where the venue experience directly leads to shopping.
"K-Beauty Geniuses" knowledgeable in Korean cosmetics are also stationed there to carefully support you in choosing products tailored to your skin concerns.
■ KCON-exclusive "Super Deal" Bundles & Slot Machine Game – Oliyoung Exclusive Zone
This Oliyoung Exclusive Zone will make you say, "Coming to the festa was definitely worth it!"
KCON-exclusive soft bundles from popular brands such as Centellian24, LACTO-FIT, FOODOLOGY, and BIOHEAL BOH.