Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.

Fiom LLC, a creative company for Gen Z (Headquarters: Shibuya, Tokyo; Representative: Yohei Takeshita), operates 'Z-SOZOKEN,' a think tank that analyzes the realities and values of Gen Z. They have released their fourth insight summary, focusing on the education sector, based on a survey of 300 Gen Z individuals (aged 18-24) nationwide regarding brands that have improved their image. In recent years, motivating Gen Z in education and language learning has been a major challenge. Traditional promotions focusing on 'track records' or 'importance of study' often fail to resonate with Gen Z, who prioritize 'time performance (Taipa).' Z-SOZOKEN analyzed this, revealing a polarization toward 'entertainment experiences fused with SNS culture' and 'extreme efficiency for spare time.' 1st place: Duolingo (34%) - Success through unique character operation on TikTok and game-like UI. 2nd place: Study Sapuri (11%) - Supported for its convenience in hacking spare time during commutes. 3rd place: Toshin High School (10%) - Recognized for charismatic instructors and memorable meme-worthy phrases. The full report is available for download.