42% of Gen Z Say Product Improvements Boost Brand Image: Z-SOZOKEN Releases 'Brand Image Surge' Ranking Across 19 Categories
Z-SOZOKEN, a think tank specializing in Gen Z, has released a ranking of brands that have significan…
Fiom合同会社 News Releases
[New Series] A potent remedy that shatters adult common sense. 'Z-Generation's Raw Voices,' dissecting the unfiltered truth of Gen Z, begins serialization on Future Leaders Hub (FLH)!
Fiom LLC launches 'Z-Generation's Raw Voices' on Future Leaders Hub, analyzing Gen Z's unfiltered in… · 2026-04-01
[New Series] A potent remedy that shatters adult common sense. 'Z-Generation's Raw Voices,' dissecting the unfiltered truth of Gen Z, begins serialization on Future Leaders Hub (FLH)!
Fiom LLC launches 'Z-Generation's Raw Voices' on Future Leaders Hub, analyzing Gen Z's unfiltered in… · 2026-04-01
[New Series] A potent remedy that shatters adult common sense. 'Z-Generation's Raw Voices,' dissecting the unfiltered truth of Gen Z, begins serialization on Future Leaders Hub (FLH)!
Fiom LLC launches 'Z-Generation's Raw Voices' on Future Leaders Hub, analyzing Gen Z's unfiltered in… · 2026-04-01
[New Series] A potent remedy that shatters adult common sense. 'Z-Generation's Raw Voices,' dissecting the unfiltered truth of Gen Z, begins serialization on Future Leaders Hub (FLH)!
Fiom LLC launches 'Z-Generation's Raw Voices' on Future Leaders Hub, analyzing Gen Z's unfiltered in… · 2026-04-01
Gen Z's Fast Food Choices: 'Buzz Consumption'?! McDonald's (37%) Ranks 1st, Burger King (27%) 2nd, with Different Reasons for Support, Revealed by Z-SOZOKEN in 12th Insight Summary.
Z-SOZOKEN releases reasons for support for McDonald's and Burger King in a survey on Gen Z's fast fo… · 2026-03-31
Gen Z's Fast Food Choices: 'Buzz Consumption'?! McDonald's (37%) Ranks 1st, Burger King (27%) 2nd, with Different Reasons for Support, Revealed by Z-SOZOKEN in 12th Insight Summary.
Z-SOZOKEN releases reasons for support for McDonald's and Burger King in a survey on Gen Z's fast fo… · 2026-03-31
Gen Z Experiences Cafes as Entertainment!? Z-SOZOKEN (Gen Z Creativity Research Institute) Releases 11th Insight Summary Revealing Different Support Reasons for Starbucks (43%) and Komeda Coffee (22%) as Top Choices.
A research report analyzing Gen Z's cafe usage trends and clarifying the differing reasons for suppo… · 2026-03-31
Gen Z Experiences Cafes as Entertainment!? Z-SOZOKEN (Gen Z Creativity Research Institute) Releases 11th Insight Summary Revealing Different Support Reasons for Starbucks (43%) and Komeda Coffee (22%) as Top Choices.
A research report analyzing Gen Z's cafe usage trends and clarifying the differing reasons for suppo… · 2026-03-31
Gen Z's Consumer Goods Choices Shift Towards Steady Upgrades and Reliable Quality. Kao Ranks First (16%), Lion Second (10%), with Different Support Reasons, as Revealed by Z-SOZOKEN in 10th Insight Summary.
Fiom releases survey results on Gen Z's consumer goods choices. · 2026-03-31
Gen Z's Consumer Goods Choices Shift Towards Steady Upgrades and Reliable Quality. Kao Ranks First (16%), Lion Second (10%), with Different Support Reasons, as Revealed by Z-SOZOKEN in 10th Insight Summary.
Fiom releases survey results on Gen Z's consumer goods choices. · 2026-03-31
Gen Z No Longer Responds to Preachy Eco-Messages?! Starbucks (37%) and Muji (33%) Top Rankings with Different Support Reasons, Revealed by Z-SOZOKEN in 9th Insight Summary.
Z-SOZOKEN investigates and analyzes trends in sustainable brands favored by Gen Z. · 2026-03-31
Gen Z No Longer Responds to Preachy Eco-Messages?! Starbucks (37%) and Muji (33%) Top Rankings with Different Support Reasons, Revealed by Z-SOZOKEN in 9th Insight Summary.
Z-SOZOKEN investigates and analyzes trends in sustainable brands favored by Gen Z. · 2026-03-31
Gen Z Doesn't Need Cash or Wallets?! PayPay (43%) Ranks 1st, Rakuten Card (19%) 2nd, with Different Support Reasons, Revealed by Z-SOZOKEN in 8th Insight Summary.
Fiom LLC has released a research report analyzing the financial and payment service usage of Gen Z. · 2026-03-31
Gen Z Doesn't Need Cash or Wallets?! PayPay (43%) Ranks 1st, Rakuten Card (19%) 2nd, with Different Support Reasons, Revealed by Z-SOZOKEN in 8th Insight Summary.
Fiom LLC has released a research report analyzing the financial and payment service usage of Gen Z. · 2026-03-31
Gen Z No Longer Listens to Music 'Passively'! Z-SOZOKEN (Gen Z Creativity Research Institute) Releases 7th Insight Summary Revealing Different Support Reasons for #1 Spotify (39%) and #2 TOHO Cinemas (22%).
Fiom LLC releases a research report on the music and movie consumption behavior of Gen Z. · 2026-03-31
Gen Z No Longer Listens to Music 'Passively'! Z-SOZOKEN (Gen Z Creativity Research Institute) Releases 7th Insight Summary Revealing Different Support Reasons for #1 Spotify (39%) and #2 TOHO Cinemas (22%).
Fiom LLC releases a research report on the music and movie consumption behavior of Gen Z. · 2026-03-31
Gen Z's Common Language is Video Streaming!? Z-SOZOKEN (Gen Z Creativity Research Institute) Reveals Different Support Reasons for Top-Ranked 'Netflix' (40%) and Second-Place 'Amazon Prime Video' (31%) in 6th Insight Summary.
A survey on Gen Z's video streaming service usage analyzes the reasons for Netflix and Amazon Prime'… · 2026-03-31
Gen Z's Common Language is Video Streaming!? Z-SOZOKEN (Gen Z Creativity Research Institute) Reveals Different Support Reasons for Top-Ranked 'Netflix' (40%) and Second-Place 'Amazon Prime Video' (31%) in 6th Insight Summary.
A survey on Gen Z's video streaming service usage analyzes the reasons for Netflix and Amazon Prime'… · 2026-03-31
Gen Z Escapes Reality with Overwhelming Immersion in Games?! Z-SOZOKEN (Gen Z Creativity Research Institute) Reveals Different Support Reasons for Nintendo (55%) and Sony (15%) in 5th Insight Summary.
A research report analyzing the gaming habits of Gen Z and clarifying the differing reasons for thei… · 2026-03-31
Gen Z Escapes Reality with Overwhelming Immersion in Games?! Z-SOZOKEN (Gen Z Creativity Research Institute) Reveals Different Support Reasons for Nintendo (55%) and Sony (15%) in 5th Insight Summary.
A research report analyzing the gaming habits of Gen Z and clarifying the differing reasons for thei… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z Studies on TikTok!? Z-SOZOKEN Releases 4th Insight Summary: Duolingo (34%) and Study Sapuri (11%) Top the Rankings for Different Reasons.
Fiom LLC's think tank, Z-SOZOKEN, analyzed Gen Z's educational brand preferences. The results show a… · 2026-03-31
Gen Z no longer 'just shops' on e-commerce! Z-SOZOKEN (Gen Z Creativity Research Institute) releases its third insight summary, revealing different reasons for support: ZOZOTOWN (35%) ranks 1st, Qoo10 (25%) ranks 2nd.
Gen Z's e-commerce usage is bifurcating into 'personalized search' and 'SNS-linked entertainment con… · 2026-03-31
Gen Z no longer 'just shops' on e-commerce! Z-SOZOKEN (Gen Z Creativity Research Institute) releases its third insight summary, revealing different reasons for support: ZOZOTOWN (35%) ranks 1st, Qoo10 (25%) ranks 2nd.
Gen Z's e-commerce usage is bifurcating into 'personalized search' and 'SNS-linked entertainment con… · 2026-03-31
Gen Z Travel Trends Polarize Toward 'Absolute Peace of Mind' and 'Point-Based Cost-Performance'! Z-SOZOKEN Releases 2nd Insight Summary.
Z-SOZOKEN, a think tank analyzing Gen Z, reveals that travel brand preferences are split between hig… · 2026-03-31
Gen Z Travel Trends Polarize Toward 'Absolute Peace of Mind' and 'Point-Based Cost-Performance'! Z-SOZOKEN Releases 2nd Insight Summary.
Z-SOZOKEN, a think tank analyzing Gen Z, reveals that travel brand preferences are split between hig… · 2026-03-31
Gen Z Travel Trends Polarize Toward 'Absolute Peace of Mind' and 'Point-Based Cost-Performance'! Z-SOZOKEN Releases 2nd Insight Summary.
Z-SOZOKEN, a think tank analyzing Gen Z, reveals that travel brand preferences are split between hig… · 2026-03-31
Gen Z Social Media Usage Polarizes into 'Search' and 'Unfiltered Reality'! Z-SOZOKEN Releases First Insight Summary with Instagram #1 and BeReal #2.
Z-SOZOKEN, a think tank operated by Fiom LLC, released a report on Gen Z social media trends. Instag… · 2026-03-31
Gen Z Social Media Usage Polarizes into 'Search' and 'Unfiltered Reality'! Z-SOZOKEN Releases First Insight Summary with Instagram #1 and BeReal #2.
Z-SOZOKEN, a think tank operated by Fiom LLC, released a report on Gen Z social media trends. Instag… · 2026-03-31
42% of Gen Z Say Product Improvements Significantly Boost Brand Image. Z-SOZOKEN Announces Ranking of Brands Whose Image Skyrocketed Among Gen Z, Thoroughly Investigating 19 Categories Including Food and Cosmetics.
Z-SOZOKEN releases a ranking of brands whose image has significantly improved among Gen Z. · 2026-03-30
47% of Gen Z reject half-hearted corporate revivals; self-affirmation (36%) is the driving force behind nostalgia consumption. Z-SOZOKEN (Gen Z Creativity Research Institute) conducts a survey on Gen Z's awareness of nostalgia marketing.
47% of Gen Z express resistance toward superficial corporate product revivals. · 2026-03-29
69% of Gen Z skip video ads instantly. The key to successful immersive advertising is avoiding 'breaking the world view' (25%). Z-SOZOKEN (Gen Z Creativity Research Institute) conducts a survey on Gen Z's perception of immersive advertising.
A survey reveals that Gen Z tends to skip video ads and that maintaining the 'world view' is crucial… · 2026-03-29
69% of Gen Z skip video ads immediately. The key to successful immersive advertising is avoiding 'breaking the world view' (25%). Z-SOZOKEN (Gen Z Creativity Research Institute) conducts a survey on Gen Z's perception of immersive advertising.
Survey results show that Gen Z skips video ads and that maintaining the 'world view' is crucial for … · 2026-03-29