[New Series] A potent remedy that shatters adult common sense. 'Z-Generation's Raw Voices,' dissecting the unfiltered truth of Gen Z, begins serialization on Future Leaders Hub (FLH)!
Fiom LLC launches 'Z-Generation's Raw Voices' on Future Leaders Hub, analyzing Gen Z's unfiltered insights.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
Fiom LLC (Headquarters: Shibuya-ku, Tokyo; Representative Employee: Yohei Takeshita), a creative company specializing in Generation Z, is pleased to announce the launch of a new series titled 'Z-Generation's Raw Voices' on 'Future Leaders Hub,' a new economic media for Generation Z operated by Fusosha Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hiroshi Akio). This series aims to deeply explore the unfiltered, real insights of Generation Z.
In recent years, marketing and management targeting Generation Z have become top priorities for many companies.
However, there is a cruel reality: the 'well-intentioned' common sense that adults unquestioningly believe, and communication that was supposedly optimized, are actually blocking information from the field and rapidly alienating young people.
Fiom is a specialist group where all members, from planners to creators, are members of Generation Z themselves.
We have decided to launch this series to give back the knowledge we have gained through our daily work and the activities of 'Z-SOZOKEN (Gen Z Creativity Research Institute),' our Gen Z-focused think tank, as well as primary information extracted from discussions with current Gen Z individuals.
Introduction to the First Published Content
In this series, we will disseminate insights that are immediately useful in marketing and management, from a unique perspective. To commemorate the start of the series, we are simultaneously releasing the following three articles:
● [Z-Generation's Raw Voices #01] Does a leader who acts perfect destroy information from the field? Exploring the reality of self-deprecation and psychological safety with Gen Z.
This article dissects the reality that adults' obsession with leaders always being perfect and maintaining dignity creates a management risk by blocking information sharing from younger employees.
What young people seek in a leader is a sense of security when they see a 'real side' beyond their role. It explains that 'relaxed' leadership, which shares genuine failures rather than calculated, advertising-like self-deprecation, is the strongest management approach to prevent organizational accidents.
Article URL:https://flh.jp/z-sedai/4561
● [Z-Generation's Raw Voices #02] Is Gen Z tired of choosing? The new value of 'this one choice' resonates with young people, exploring the reality of decision-making proxy.
This article delves into the fact that the adult common sense of 'more choices mean more freedom and happiness' is accelerating 'choice fatigue (cognitive load)' among young people living in an information-overloaded world.
When they make a wrong purchase, they tend to blame themselves fiercely for 'not choosing correctly' even more than they blame the product. It explains how 'decision-making proxy,' where companies boldly declare 'this is for this purpose only' (even if it means discarding out-of-target options) and take responsibility for the decision, creates overwhelming brand trust.
Article URL:https://flh.jp/z-sedai/4515
● [Z-Generation's Raw Voices #03] Can Gen Z no longer watch perfect professional advertisements? Why young people feel reality and trust in unedited iPhone content.
This article addresses the current situation where the 'too high quality' of professional, perfectly shot content acts as a 'smokescreen to divert attention from inconvenient truths,' revealing adults' calculations and schemes, and becoming the biggest trigger for distrust.
Gen Z does not hate beautiful visuals; they reject the convenient sales efforts hidden behind the beauty. It discusses the mechanism by which the imperfection (raw) of 'unedited iPhone content' functions as evidence of unproduced facts, and the 'armor of perfectionism' that companies should shed.
Article URL:https://flh.jp/z-sedai/4577
Comment from Yohei Takeshita, Representative of Fiom
◆Yohei Takeshita
Director of Z-SOZOKEN (Gen Z Creativity Research Institute)
CEO of Fiom LLC
Born in 2005. Established Fiom LLC in October 2021. With the mission of maximizing the creativity of Gen Z creators, the company develops communication production business and research & planning business for Gen Z by Gen Z. It has a wide range of support achievements for listed companies, large corporations, small and medium-sized enterprises, ventures, startups, government agencies, and local governments. Leveraging the creativity of Gen Z, it provides one-stop integrated support from upstream design to production and operation of advertising communication for Gen Z.
"The best way to understand Gen Z is to ask Gen Z themselves" - with this idea, we established Fiom.
Many companies are striving to understand Gen Z, but I feel that the overwhelming amount of information sometimes makes it harder to see the 'real' picture of Gen Z.
In 'Z-Generation's Raw Voices,' we value the 'temperature' we feel daily as members of Gen Z, and the unfiltered 'primary information' obtained from conversations with current university students.
We aim to deliver practical and raw, potent insights that can be immediately applied to management and proposals, rather than textbook data.
For those struggling with appealing to Generation Z
"Gen Z ads are skipped in an instant because they 'look like ads'."
"Engagement with young people has decreased, even though we increased choices with good intentions."
"Even though management is perfect, honest reports from young employees are not coming in."
To any person in charge who felt this way after seeing this series:
Our company is a creative company specializing in Generation Z, composed entirely of Gen Z members.
We provide one-stop integrated support from marketing research, strategy design, planning, production, to operation, leveraging the sensibilities of Gen Z and the perspectives of their peers.
If you are having trouble with planning, production, marketing, or branding for Gen Z or younger demographics, please feel free to contact us.
https://fiom-llc.studio.site/contact
About Future Leaders Hub
Launched by Fusosha Co., Ltd. on October 31, 2025, it is a new economic media that creates the future for Generation Z.
To contribute to the realization of a society where the next generation of Gen Z can freely envision their future and take on challenges, it aims to be a "co-creation platform" where "youth perspectives" and "management insights" merge, developing a web magazine primarily targeting people in their 20s (especially students).
The main content, "Top Runner's Thinking," linked with Fuji TV's official YouTube channel "#Shigotozuki," deeply explores the know-how and management philosophy of leading executives and entrepreneurs through interview articles and videos, providing career building hints for Gen Z.
In addition, it develops unique projects that approach executives from a realistic youth perspective, playing a role in connecting the development of next-generation leaders and corporate growth through multi-faceted approaches that go beyond the media framework.
URL: https://flh.jp/
About Fusosha Co., Ltd.
As a general publishing company of the Fujisankei Group, it engages in a wide range of publishing activities, from regular magazines such as 'Weekly SPA!', 'ESSE', and 'Numero TOKYO' to books, mooks, and e-books. In recent years, it has also actively ventured into new fields such as operating web media and regional revitalization projects utilizing its content capabilities.
Company Name: Fusosha Co., Ltd.
Established: August 1, 1987
Representative: Hiroshi Akio, President and Representative Director
Location: Shibuya Building 19F, 1-2-20 Kaigan, Minato-ku, Tokyo
URL: https://www.fusosha.co.jp/
About Fiom LLC
FAQ
What kind of series is 'Z-Generation's Raw Voices'?
It's a new series by Fiom LLC, a creative company specializing in Gen Z, that deeply explores unfiltered, real insights from Gen Z to provide useful information for corporate marketing and management.
What problems does this series help solve?
It dissects the 'cruel reality' where adult common sense doesn't apply to Gen Z and what superficial data misses, helping companies understand Gen Z and build effective communication strategies.
What kind of company is Fiom LLC?
It's a creative company composed entirely of Gen Z members, engaged in communication production, research, and planning for Gen Z, with a wide range of support experience from listed companies to government agencies.