Finatext and SmartHR to Co-Develop Digital Insurance Marketplace for SmartHR’s Employee Benefits Portal

Finatext announced that it has begun jointly developing a digital insurance marketplace with SmartHR. The marketplace will allow employees to enroll in various insurance products through “Hataraku Anata no Money Portal,” an employee benefits service within SmartHR’s cloud-based HR and labor management software, SmartHR. By using HR data registered in SmartHR, the marketplace will provide seamless, personalized insurance offerings for each employee while reducing operational costs for HR and labor departments. As the first insurance product offered through the marketplace, the companies plan to begin selling “SmartHR Pregnancy and Childcare Insurance” on the portal in summer 2026. As human capital management becomes increasingly important, more companies are seeking to support employee well-being through benefits programs. Group insurance is one option, but implementation is often difficult because it requires individual negotiations with insurers, complex administrative procedures, and enrollment management, all of which create heavy workloads for companies facing labor shortages. SmartHR provides financial services for employees through “Hataraku Anata no Money Portal,” built on its SmartHR cloud HR platform used by more than 80,000 registered business tenants, with offerings spanning financial education, insurance products, and asset building. Finatext has led the expansion of embedded insurance through its insurance business platform “Inspire,” which provides one-stop functions required for insurance operations, including online quotations, applications, underwriting, policy management, claims, and renewals. The joint development aims to combine SmartHR’s corporate customer base and HR data with Finatext’s embedded insurance technology to remove the adoption and operational barriers traditionally associated with workplace insurance. For employees, HR data already registered in SmartHR, such as name, date of birth, and family composition, can be used to auto-fill insurance application information and reduce manual input. For employers, insurance guidance, application acceptance, and enrollment management can be digitized and automated, allowing companies of all sizes to offer workplace insurance without increasing the burden on HR and labor teams. Going forward, SmartHR and Finatext will expand the insurance lineup through partnerships with various insurers, addressing needs across life insurance, non-life insurance, and small-amount short-term insurance. Through API integration with Finatext’s Inspire platform, multiple products from different insurers will be offered in a unified screen and format, enabling employees to complete procedures within the portal regardless of the product selected. Contract management functions are also planned for the same interface. The companies also aim to further integrate SmartHR’s HR data to automate personalized insurance recommendations based on each employee’s life stage, work status, and interests. Finatext is also recruiting partner insurers that wish to digitize existing insurance products and use the marketplace as a new workplace sales channel. “SmartHR Pregnancy and Childcare Insurance,” scheduled to launch in summer 2026, is designed to cover medical risks related to pregnancy and childbirth. Applications will be available 24 hours a day through the portal, with premiums starting from 950 yen per month depending on the plan. Key features include enrollment during pregnancy, coverage for mothers before and after childbirth and babies from the day they are born, coverage for home rest and postpartum depression, three simple plan options at 950 yen, 2,990 yen, and 3,990 yen, and smartphone-only procedures from enrollment to benefit receipt. The underwriting insurer is Smartplus Small Amount and Short Term Insurance Co., Ltd.