Marketing SaaS "Xtrategy" Releases Demo Page for "Budget vs. Actual Management" Feature to Visualize Budget and Results by Measure

Fisicom Co., Ltd. (Head Office: Chuo-ku, Tokyo; Representative Director: Shusaku Yosa) announces the release of a demo page for the "Budget vs. Actual Management" feature within its marketing strategy management SaaS, "Xtrategy (Cross Strategy)".

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In corporate marketing activities, while budgets are allocated to diverse measures such as advertising, exhibitions, content marketing, and webinars, it is not easy to gain a cross-sectional understanding of "how much is invested in which measure and how much results are being achieved."

Xtrategy's Budget vs. Actual Management feature centrally manages the budget, results, and progress status for each measure, visualizing the differences from the plan in real-time. It provides an environment where marketing managers and staff can make swift, data-driven decisions.

The demo page released this time allows users to confirm the UI and operability of the Budget vs. Actual Management feature through actual screen images.

Key Features of the Budget vs. Actual Management Function

Centralized management of budgets and results for each marketing measure

Visualization of budget consumption rates and progress status on a dashboard

Real-time grasp of differences between plans and actual results

Support for optimizing marketing investments based on data

About Xtrategy

Xtrategy is a marketing strategy management SaaS that centralizes everything from marketing strategy planning to KPI management, customer journey design, project management, and budget vs. actual management.

It supports not only "strategy formulation" but also "execution," "progress management," and "review" on a single platform, promoting companies' marketing DX.

Fisicom Co., Ltd. will continue to provide functions that support the improvement of productivity and the advancement of decision-making in marketing operations.