Pro esports team "FENNEL" signs sponsorship agreement with Persol Cross Technology

Professional esports team "FENNEL," operated by Fennel Co., Ltd. (Location: Shibuya-ku, Tokyo; President: Ryo Takashima; hereinafter "FENNEL"), is pleased to announce that it has signed a sponsorship agreement with Persol Cross Technology Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Shinji Masaki; hereinafter: Persol Cross Technology), a company involved in the technology solutions business.

Background of the Sponsorship Agreement

FENNEL is promoting initiatives that contribute not only to improving the team's competitive performance but also to the development of the entire Japanese esports scene, and is challenging itself to create new value based on the knowledge gained from the competitive field.

Persol Cross Technology has supported highly effective problem-solving, from planning and conceptualization to implementation and improvement, by addressing customer backgrounds and business challenges, based on its advanced technical capabilities in utilizing cutting-edge technologies such as AI in diverse fields including IT, DX, and manufacturing.

Against this backdrop, FENNEL, aiming to "expand the boundaries of esports and create new cultures in digital and real," and Persol Cross Technology, with its mission to "accelerate technology through cross-collaboration and create a future where we shine together," found common ground and reached an agreement for a sponsorship contract.

Future Initiatives

From July 2026 onwards, the Persol Cross Technology logo will be displayed on FENNEL players' off-jerseys and other apparel. Furthermore, FENNEL, which has cultivated expertise in competitive fields and community management, and Persol Cross Technology, with its technological expertise and track record in AI and data analysis utilization, are considering new initiatives that leverage the latest technologies. The two companies aim to go beyond a mere sponsorship relationship and contribute to the further growth of the industry, using esports as a practical and advanced field.

Comment from Shinji Masaki, President of Persol Cross Technology

We are extremely pleased to have signed a sponsorship agreement with FENNEL, a company that contributes to the development of the Japanese esports scene, and we are sincerely grateful for this opportunity.

In recent years, esports has transcended the boundaries of mere competition and is achieving significant growth as a new culture and industry. In this context, we expect FENNEL's influence on its community to play an important role in enhancing Persol Cross Technology's brand value in the future.

Through this sponsorship agreement, we will support FENNEL's continued success and the overall development of the esports industry. We will also proactively consider and promote new initiatives unique to both companies.

Comment from Ryo Takashima, President of FENNEL

We are deeply honored to have signed a sponsorship agreement with Persol Cross Technology.

Going beyond a simple sponsorship relationship, we will promote medium- to long-term initiatives that create new value by combining Persol Cross Technology's expertise in cutting-edge fields such as IT and DX with FENNEL's experience cultivated in the competitive and community domains.

Through the initiatives of both companies, we will contribute to the advancement of esports player development in Japan and the further growth of the esports industry and community.

About FENNEL

Established in 2019. As of 2026, FENNEL operates esports divisions across 10 titles. It is a professional esports team boasting top-tier competitive results in Japan across all divisions, including four championships in Japan for its VALORANT division and winning the world championship in Summer 2024 for its Pokémon UNITE division. The team has also pioneered tournament operations and apparel businesses within the esports industry. Its self-hosted esports tournament brand "FFL" has supported the growth of the nascent esports scene by holding weekly events, international tournaments, and student tournaments. Its peak concurrent viewership reached 120,000, demonstrating its role in energizing the scene. In its apparel business, FENNEL has collaborated with brands such as DIESEL and WIND AND SEA. With a total of 4.8 million social media followers and over 700 million YouTube views across all team channels, FENNEL is a company that leads the Japanese esports scene by leveraging its strong fan base and insights into the youth culture, including esports fans, for marketing and entertainment businesses.

Company Profile

Company Name: Fennel Co., Ltd.

Chairman of the Board: Masaya Endo

President: Ryo Takashima

Location: 6F Daiwa Shibuya Square Building, 16-28 Nanpeidai-cho, Shibuya-ku, Tokyo

Date of Establishment: October 2019

Homepage: https://fennel-esports.com

Official X: https://x.com/FENNEL_official

Official Online Store: https://fennel-store.com

FENNEL STUDIO: https://www.fennel-studio.com

Official YouTube: https://www.youtube.com/c/FENNEL_official

FFL Official YouTube: https://www.youtube.com/channel/UCrQOCBkjJ3_ozfjFDf_AgQw