[Preschool Prep] A New Concept: 'Wearable Water Bottle Bag' for Kids Launched by Felissimo Mama!

'Moredde,' an original line from Felissimo's brand for moms, 'Felissimo Mama,' has released a new, innovative 'wearable water bottle bag' on its shopping site as of March 5, 2026, to support families preparing for preschool and school entry. After entering kindergarten or nursery school, children often have to carry their own water bottles. However, the Consumer Affairs Agency and the National Consumer Affairs Center of Japan have received reports regarding accidents where children fell while carrying water bottles*1. Furthermore, a survey conducted by Felissimo of 106 parents with children in third grade or younger revealed that one in two parents feels anxious about their child carrying a water bottle*2. Based on this background, a planner who is also a parent of a young child came up with the idea: 'Could we offer a water bottle case that is less likely to hit the abdomen by wearing it on the back?' This is how this product was born. *1 Source: Consumer Affairs Agency website (https://www.caa.go.jp/policies/policy/consumer_safety/child/project_001/mail/20230825/) *2: Results of an internet survey of 106 parents with children in third grade or younger (Survey period: January 9-12, 2026: Excerpted from 'Questionnaire on Carrying Water Bottles (My Bottles)') - 'One-shoulder bag' style with wide straps for wearing on the back By adopting a style that fits the body with wide straps and is worn on the back, the water bottle is less likely to shift toward the stomach. It is designed to reduce the swaying of the bottle and allow for easy movement. - Features that fulfill a child's desire to 'do it myself!' We pursued 'simplicity' so that children can use it by themselves, with a hook-and-loop fastener for easy opening and closing, and a wide opening for easy access. It also comes with an outer pocket for items like tissues. Furthermore, the back side uses mesh fabric, which is great for children who tend to sweat. The name tag is located in a discreet spot on the back of the opening flap.