Data Feed Management Tool 'dfplus io' Now Supports Feeds for Google Local Inventory Ads
Feedforce's data feed management tool 'dfplus io' now supports the automatic creation of Google Local Inventory Feeds, strongly supporting store visit promotions (OMO strategies).
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 17:41 (126h 10m after Collected)
Feedforce Inc. (Headquarters: Minato-ku, Tokyo, President: Koji Tsukada, hereafter 'Feedforce') has started supporting the 'Google Local Product Inventory Feed' required for delivering Google Local Inventory Ads on its data feed management tool for marketers, 'dfplus io'.
◆ What are Google Local Inventory Ads
Google Local Inventory Ads are an advertising format that can display the inventory status of nearby physical stores on platforms such as Google Search, Google Maps, and Google Shopping, depending on the user's current location and search terms.
Because it can show inventory information such as 'In stock at a nearby store' on Google to users who have searched for a product, it can encourage store visits at the exact moment their purchase intent is highest.
▼ Main Use Cases for Local Inventory Ads
When searching for a product on Google, the availability of inventory at nearby stores or online is displayed in the search results.
Inventory information is posted on the store page on Google Maps.
A badge indicating 'In stock at a nearby store' is displayed on Google Shopping to encourage store visits.
In particular, it is attracting attention as a measure to promote store visits by highly motivated users and as an OMO strategy for businesses such as apparel (glasses, shoes, etc.) and furniture/home appliances, where actually holding the product is considered important.
◆ With dfplus io, Preparing the 'Local Product Inventory Feed' Required for Delivery is Easy
To run local inventory ads, in addition to the regular main feed for shopping ads, a 'Local Product Inventory Feed' is required to link store codes and inventory status for each store to Google.
With this official support, it is now possible to create and link the 'Local Product Inventory Feed' in dfplus io.
- Feed creation is completed purely through settings on the management screen
It imports master data and automatically converts it into the format defined by Google. Mandatory fields for delivery, such as store codes, product IDs, and inventory status, can be mapped without writing code.
- Always reflects the latest inventory information with automatic updates
Using the feed's scheduled delivery function, fluctuations in inventory status can be sent to Google at a frequency close to real-time.
If you are considering implementing Google Local Inventory Ads, please feel free to consult with us.
https://dfplus.io/contact
◆ About the Data Feed Management Tool for Marketers 'dfplus io'
'dfplus io' is a SaaS provided by Feedforce to fully utilize various product and merchandise data in marketing. In addition to Google Local Inventory Ads, it provides functions for 'data feed marketing' utilizing product data, such as Google Shopping Ads, Criteo, Meta Advantage+ Catalog Ads (formerly Facebook Dynamic Ads), Yahoo! Ads, LINE Dynamic Ads, Instagram Shopping, and Pinterest, through an intuitive UI, and is supported by many advertising agencies and advertisers.
Service Site: https://dfplus.io/
dfplus io Blog: https://dfplus.io/blog/
◆ Information on Free Trials
dfplus io offers a free trial plan that you can apply for as many times as you like.
You can also try out this new feature immediately, so please feel free to apply from the link below.
https://dfplus.io/freetrial/
◆ Company Profile of Feedforce Inc.
Under the mission of 'Delivering technology and humming to business', Feedforce provides services that enhance corporate productivity in the B2B sector, transforming business into something more creative.
Company Name: Feedforce Inc.
Location: 3F Lattice Aoyama Square, 1-2-6 Minami-Aoyama, Minato-ku, Tokyo
Representative: President Koji Tsukada
Business Content: Data feed-related business / Digital advertising-related business / Social media marketing-related business / Other businesses
Website: https://www.feedforce.jp/
◆ Regarding this matter...
◆ What are Google Local Inventory Ads
Google Local Inventory Ads are an advertising format that can display the inventory status of nearby physical stores on platforms such as Google Search, Google Maps, and Google Shopping, depending on the user's current location and search terms.
Because it can show inventory information such as 'In stock at a nearby store' on Google to users who have searched for a product, it can encourage store visits at the exact moment their purchase intent is highest.
▼ Main Use Cases for Local Inventory Ads
When searching for a product on Google, the availability of inventory at nearby stores or online is displayed in the search results.
Inventory information is posted on the store page on Google Maps.
A badge indicating 'In stock at a nearby store' is displayed on Google Shopping to encourage store visits.
In particular, it is attracting attention as a measure to promote store visits by highly motivated users and as an OMO strategy for businesses such as apparel (glasses, shoes, etc.) and furniture/home appliances, where actually holding the product is considered important.
◆ With dfplus io, Preparing the 'Local Product Inventory Feed' Required for Delivery is Easy
To run local inventory ads, in addition to the regular main feed for shopping ads, a 'Local Product Inventory Feed' is required to link store codes and inventory status for each store to Google.
With this official support, it is now possible to create and link the 'Local Product Inventory Feed' in dfplus io.
- Feed creation is completed purely through settings on the management screen
It imports master data and automatically converts it into the format defined by Google. Mandatory fields for delivery, such as store codes, product IDs, and inventory status, can be mapped without writing code.
- Always reflects the latest inventory information with automatic updates
Using the feed's scheduled delivery function, fluctuations in inventory status can be sent to Google at a frequency close to real-time.
If you are considering implementing Google Local Inventory Ads, please feel free to consult with us.
https://dfplus.io/contact
◆ About the Data Feed Management Tool for Marketers 'dfplus io'
'dfplus io' is a SaaS provided by Feedforce to fully utilize various product and merchandise data in marketing. In addition to Google Local Inventory Ads, it provides functions for 'data feed marketing' utilizing product data, such as Google Shopping Ads, Criteo, Meta Advantage+ Catalog Ads (formerly Facebook Dynamic Ads), Yahoo! Ads, LINE Dynamic Ads, Instagram Shopping, and Pinterest, through an intuitive UI, and is supported by many advertising agencies and advertisers.
Service Site: https://dfplus.io/
dfplus io Blog: https://dfplus.io/blog/
◆ Information on Free Trials
dfplus io offers a free trial plan that you can apply for as many times as you like.
You can also try out this new feature immediately, so please feel free to apply from the link below.
https://dfplus.io/freetrial/
◆ Company Profile of Feedforce Inc.
Under the mission of 'Delivering technology and humming to business', Feedforce provides services that enhance corporate productivity in the B2B sector, transforming business into something more creative.
Company Name: Feedforce Inc.
Location: 3F Lattice Aoyama Square, 1-2-6 Minami-Aoyama, Minato-ku, Tokyo
Representative: President Koji Tsukada
Business Content: Data feed-related business / Digital advertising-related business / Social media marketing-related business / Other businesses
Website: https://www.feedforce.jp/
◆ Regarding this matter...