'dfplus.io' Introduced as Data Integration Platform for 'awoo AI' on Accessory Brand 'LION HEART'
Feedforce's data feed management tool 'dfplus.io' was implemented to automate product data integration for 'awoo AI' on LION HEART's e-commerce site, resulting in a 140% YoY sales increase and 4x CVR for hashtag users.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:01
- 🤖 AI Analyzed: April 21, 2026 at 06:37 (448h 36m after Collected)
The data feed management tool "dfplus io" provided by Feedforce Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Koji Tsukada, hereinafter "Feedforce") was introduced as the data integration platform for "awoo AI" on the official online shop operated by Lion Heart Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Masashi Hashimoto, hereinafter "Lion Heart").
◆ Introduced "dfplus io" to accurately and frequently link over 1,000 item details
"LION HEART", operated by Lion Heart, is a long-established accessory brand founded 30 years ago, under the concept of "never fearing change and continuously sharing new values". Sales of its own EC site "LION HEART STORE" have grown steadily by about 8 times over 8 years, becoming a core channel that accounts for 60 to 70% of the company's total sales.
In conjunction with the site renewal in February 2026, the company decided to introduce "awoo AI", which realizes improvements in site navigation rates and conversion rates using hashtags. At that time, the challenge was how to link product data to "awoo AI".
When linking product information for over 1,000 items, there was a concern that manual data updates would not only decrease the update frequency but also be prone to errors. Therefore, in order to balance operational stability and reduction of operational costs, they chose automated linking using the data feed management tool "dfplus io".
◆ After introducing "awoo AI", overall site sales reached 140% YoY, and CVR of tag users quadrupled
Since the site renewal in February 2026, sales of "LION HEART STORE" have grown significantly, reaching 130% to 140% compared to the previous year.
Looking closely at the effects of "awoo AI", it was found that about 10% of site visitors clicked on the hashtags generated by "awoo AI", and the conversion rate of users navigating via tags was about four times higher than that of other users. In the hashtags...
◆ Introduced "dfplus io" to accurately and frequently link over 1,000 item details
"LION HEART", operated by Lion Heart, is a long-established accessory brand founded 30 years ago, under the concept of "never fearing change and continuously sharing new values". Sales of its own EC site "LION HEART STORE" have grown steadily by about 8 times over 8 years, becoming a core channel that accounts for 60 to 70% of the company's total sales.
In conjunction with the site renewal in February 2026, the company decided to introduce "awoo AI", which realizes improvements in site navigation rates and conversion rates using hashtags. At that time, the challenge was how to link product data to "awoo AI".
When linking product information for over 1,000 items, there was a concern that manual data updates would not only decrease the update frequency but also be prone to errors. Therefore, in order to balance operational stability and reduction of operational costs, they chose automated linking using the data feed management tool "dfplus io".
◆ After introducing "awoo AI", overall site sales reached 140% YoY, and CVR of tag users quadrupled
Since the site renewal in February 2026, sales of "LION HEART STORE" have grown significantly, reaching 130% to 140% compared to the previous year.
Looking closely at the effects of "awoo AI", it was found that about 10% of site visitors clicked on the hashtags generated by "awoo AI", and the conversion rate of users navigating via tags was about four times higher than that of other users. In the hashtags...