【FC Osaka】Announcement of Allbirds as Official Supplier

J3 League club FC Osaka has signed an official supplier agreement with the sustainable shoe brand Allbirds. Allbirds products will be provided to players and staff, as both parties aim for co-creation centered on sustainability.
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  • 📰 Published: April 2, 2026 at 02:00

FC Osaka is pleased to announce that it has signed an official supplier agreement with Goldwin Inc., which holds the exclusive sales contract in Japan for Allbirds®, a sustainable shoe brand from San Francisco that gives consideration to sustainability.

Through this agreement, Allbirds will provide its products to FC Osaka's staff, players, and affiliates, and together we will promote sustainable choices from the world of sports.

*Allbirds® is a registered trademark of Allbirds, Inc.

■ Background and Purpose

FC Osaka's club philosophy is to be a sports club that walks alongside its community and creates a sustainable future.
Allbirds is a brand that provides products with low environmental impact based on the philosophy of "Better Things in a Better Way."

This partnership aims to implement sustainability in lifestyle and sports scenes, with "sustainability demonstrated by choice, not words" as a shared value.


■ Agreement Details

  • Provision of Allbirds products for the activities of FC Osaka staff and affiliates.

  • Logo placement on the partner page of the official FC Osaka website.

  • Discussion and consideration of joint messaging and co-creation opportunities based on the values of both parties.

(*Discussions are ongoing regarding future joint projects and campaigns.)


■ Comments

Yusuke Kondo, President and CEO of FC Osaka:

We are extremely pleased to have formed this partnership with Allbirds.

At FC Osaka, we are working to create opportunities for individuals to take action in their daily lives to address social issues, including climate change, through our sustainability project called "ACT NOW."

The Allbirds philosophy of "Better Things in a Better Way" truly resonates with our activities.

Through this partnership, we will embody sustainable values through the things we wear and our daily choices, and we will work with the local community to expand actions toward realizing a better future.

Kohei Nishida, General Manager, Allbirds Division, Goldwin Inc.:

As our founder was a former soccer player, we are greatly honored to be able to collaborate with FC Osaka, who are promoting sustainable initiatives in the soccer world. We will start by supporting the FC Osaka team off the pitch, and it would be our greatest joy if we could expand this into messaging and initiatives that transcend industry boundaries to tackle the major issue of climate change. We are confident that with FC Osaka, we can give shape to the 'approachable, fun, and easy-to-understand' sustainability that Allbirds values.


■ About Allbirds

Allbirds is a sustainable lifestyle brand that designs and sells shoes with simple designs made from natural materials with low environmental impact, under the mission of "reversing climate change through the power of business." The company is continuously working to reduce its carbon footprint, including efforts to visualize the carbon footprint of each product alongside product improvements.

【Company Profile】

Company Name:

Goldwin Inc. (has an exclusive sales agreement in Japan with Allbirds, Inc.)

Location:

Tokyo Head Office: Seiho Building, 3-5-6 Kita-Aoyama, Minato-ku, Tokyo 107-8570

Representative:

Takao Watanabe, President and CEO

Business Activities:

Manufacturing and sales of various sporting goods

Allbirds Online Site:

https://www.goldwin.co.jp/store/brand/allbirds/

We ask for your continued support and encouragement for FC Osaka.

FAQ

What is the purpose of this partnership?

The goal is to merge FC Osaka's sustainability initiatives with Allbirds' eco-conscious philosophy to promote sustainable choices through sports.

What kind of brand is Allbirds?

It is a sustainable lifestyle brand from San Francisco that designs and sells shoes made from low-environmental-impact materials, such as natural fibers.

Besides providing products to players and staff, what else will be done?

In addition to logo placement on FC Osaka's website, they plan to discuss and consider joint messaging and collaborative projects based on their shared values.