Marketing Week Spring 2026 to Showcase Post-Stealth Marketing Regulation Strategies, Featuring Case Study of 'Cup Mala Tang' with 10 Million Units Sold on SNS
The 26th Marketing Week Spring 2026 will be held at Tokyo Big Sight from April 22-24, 2026, organized by RX Japan G.K. The event will feature approximately 300 exhibitors and an estimated 20,000 visitors, focusing on marketing strategies in the two and a half years since the October 2023 stealth marketing regulations. Key exhibitors include Hattyu Inc., which supported the success of 'Cup Mala Tang' (over 10 million units sold on SNS), JTB Corp. (experiential travel media promotion), Shinfield Inc. (manga influencer marketing), Advercha Inc. (in-game advertising), and Atom Story Inc. (flip-book animation story marketing). The exhibition aims to present new approaches to creating successful products by encouraging voluntary sharing rather than hidden advertising.
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- 📰 Published: April 14, 2026 at 19:20
- 🔍 Collected: April 14, 2026 at 11:01
- 🤖 AI Analyzed: April 14, 2026 at 14:05 (3h 3m after Collected)
The article announces the '26th Marketing Week - Spring 2026' (MaS), a major marketing exhibition, scheduled from April 22 to 24, 2026, at Tokyo Big Sight. Organized by RX Japan G.K., the event is expected to host around 300 exhibitors and attract 20,000 visitors. The central theme revolves around marketing strategies in the era following the October 2023 stealth marketing regulations, emphasizing transparent and engaging promotions that encourage organic sharing. A prominent example cited is 'Cup Mala Tang,' which has sold over 10 million units on social media, with Hattyu Inc. being highlighted as a strategic partner. The exhibition will feature various innovative marketing solutions, including JTB Corp.'s 'Travel Media' for experiential promotions, Shinfield Inc.'s 'Manga Influencer' service leveraging manga artists for SNS campaigns, Advercha Inc.'s 'Advercha' platform for non-intrusive in-game advertising, and Atom Story Inc.'s 'Flip-book Manga Movie' for emotional storytelling. The event serves as a platform for businesses to discover and implement effective, regulation-compliant marketing techniques.