2026: A Major Evolution in 'Shopping', 'Tourism', and 'Advertising'. The New Wave of the 'Digital Fatigue Era'! The Forefront of 'Experiential Marketing' to Enjoy with the Five Senses
Key facts
- 2026: A Major Evolution in 'Shopping', 'Tourism', and 'Advertising'. The New Wave of the 'Digital Fatigue Era'! The Forefront of 'Experiential Marketing' to Enjoy with the Five Senses
- RX Japan will hold the '26th Marketing Week - Spring 2026 -' at Tokyo Big Sight from April 22. It will showcase 'Experiential Marketing' solutions as a countermeasure to digital fatigue.
- Source: PR Times
- Date: April 7, 2026
Direct answer
RX Japan will hold the '26th Marketing Week - Spring 2026 -' at Tokyo Big Sight from April 22. It will showcase 'Experiential Marketing' solutions as a countermeasure to digital fatigue.
- Citation
- 2026: A Major Evolution in 'Shopping', 'Tourism', and 'Advertising'. The New Wave of the 'Digital Fatigue Era'! The Forefront of 'Experiential Marketing' to Enjoy with the Five Senses (April 7, 2026), PR Times
- Source
- PR Times
- Date
- April 7, 2026
RX Japan will hold the '26th Marketing Week - Spring 2026 -' at Tokyo Big Sight from April 22. It will showcase 'Experiential Marketing' solutions as a countermeasure to digital fatigue.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:20
- 🔍 Collected: April 7, 2026 at 11:00
- 🤖 AI Analyzed: April 20, 2026 at 23:01 (324h 1m after Collected)
―Behind this is the "digital fatigue" of the Reiwa era and a thirst for "real warmth." What is the trending "Experiential Marketing"?
In today's world where AI and digital advertising are saturated and efficiency is at its peak. Consumers are feeling "digital fatigue" from information through screens, and a new wave called "Experiential Marketing," where people can feel real excitement and human warmth, is currently spreading. This is a method to turn people into brand fans through actual experiences such as touching, enjoying, and being surprised, rather than just "knowing" information through advertisements. Past advertisements were things to "look at," but now they are evolving into things where we "take the lead and enjoy."
From Wednesday, April 22nd: "Marketing Week Spring" to be held at Tokyo Big Sight
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takeshi Tanaka) will hold Japan's largest marketing exhibition, the "26th Marketing Week - Spring 2026 -" (commonly known as MaS), at Tokyo Big Sight for three days from Wednesday, April 22nd to Friday, April 24th, 2026.
At this exhibition, "Experiential Marketing" services, which are currently attracting attention as the key to supporting the sustainable growth of companies, are scheduled to be exhibited. Please experience and cover the latest gimmicks that color everyday life with fun.
Exhibition Name: 26th Marketing Week - Spring 2026 - (commonly known as MaS)
Dates: Wednesday, April 22 - Friday, April 24, 2026, 10:00 - 17:00
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 300 companies (planned) Number of Visitors: Approx. 20,000 (expected)
Official Web: https://www.marketing-week.jp/spring/ja-jp.html
Press Pre-registration: https://www.market
In today's world where AI and digital advertising are saturated and efficiency is at its peak. Consumers are feeling "digital fatigue" from information through screens, and a new wave called "Experiential Marketing," where people can feel real excitement and human warmth, is currently spreading. This is a method to turn people into brand fans through actual experiences such as touching, enjoying, and being surprised, rather than just "knowing" information through advertisements. Past advertisements were things to "look at," but now they are evolving into things where we "take the lead and enjoy."
From Wednesday, April 22nd: "Marketing Week Spring" to be held at Tokyo Big Sight
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takeshi Tanaka) will hold Japan's largest marketing exhibition, the "26th Marketing Week - Spring 2026 -" (commonly known as MaS), at Tokyo Big Sight for three days from Wednesday, April 22nd to Friday, April 24th, 2026.
At this exhibition, "Experiential Marketing" services, which are currently attracting attention as the key to supporting the sustainable growth of companies, are scheduled to be exhibited. Please experience and cover the latest gimmicks that color everyday life with fun.
Exhibition Name: 26th Marketing Week - Spring 2026 - (commonly known as MaS)
Dates: Wednesday, April 22 - Friday, April 24, 2026, 10:00 - 17:00
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 300 companies (planned) Number of Visitors: Approx. 20,000 (expected)
Official Web: https://www.marketing-week.jp/spring/ja-jp.html
Press Pre-registration: https://www.market
FAQ
When and where will 'Marketing Week - Spring 2026' be held?
It will be held from April 22 (Wednesday) to 24 (Friday), 2026, at Tokyo Big Sight.
What is the main theme of this exhibition?
The main theme is 'experiential marketing' that consumers can enjoy using their five senses in the era of digital fatigue.
What is the scale of the exhibition?
Approximately 300 companies will exhibit, and around 20,000 visitors are expected.